Lavender

Lavender is an AI-powered sales email coaching platform founded in 2020 in New York by William Ballance. The product analyzes prospect data and drafts in real time to help sales reps write higher-converting cold outreach.

Lavender integrates with major email clients and sales engagement platforms including Outreach, Salesloft, and Gmail, and serves B2B sales teams focused on outbound productivity.

The company has raised $13.2 million across a $2.2 million seed round and an $11 million Series A led by Norwest Venture Partners, with participation from Signia Venture Partners.