MoneyLion, Inc.

MoneyLion was founded in 2013 by Diwakar Dee Choubey and is headquartered in New York, NY. The company operates as a financial technology platform that provides personal finance tools to individual consumers via a mobile super app and enterprise-grade embedded finance infrastructure to partner brands.

The consumer app offers cash advances (Instacash), credit-builder loans, a checking account, stock and ETF investing, and credit monitoring. The enterprise platform, MoneyLion Engine, connects more than 1,100 partner brands with real-time, personalized financial product recommendations. A content studio, Malka Media, produces compliant financial content at scale for the platform. As of 2024, the company reported approximately 20 million customers and 46 million in annual revenue with a 17% adjusted EBITDA margin.

MoneyLion went public in September 2021 via a SPAC merger with Fusion Acquisition Corp II on the NYSE under ticker ML, having raised approximately 68 million in venture funding across 10 prior rounds. Gen Digital announced in December 2024 that it would acquire MoneyLion for approximately billion (2.00 per share in cash), with the transaction closing on April 17, 2025. MoneyLion now operates within Gen's Trust-Based Solutions segment alongside LifeLock.