Headquarters
Malmö, SwedenFounded
2018CEO / Founder
Paulus SchoutsenEmployees
11-50Funding
BootstrappedProducts
1 product listedAvg. AI Score
8.2/10Website
nabu.casa/Profile updated
Nabu Casa, Inc. was founded in 2018 by Paulus Schoutsen, the original creator of Home Assistant, along with Ben Bangert and Pascal Vizeli. The company is headquartered in Malmö, Sweden, and operates as the primary commercial entity behind the Home Assistant open-source smart home ecosystem.
The company's main product is Home Assistant Cloud (marketed as Nabu Casa), a subscription service priced at $6.50 per month that provides remote access, voice assistant integration, and webhook relay for Home Assistant installations without requiring manual network configuration. Nabu Casa also designs and sells official hardware, including the Home Assistant Green hub, the Home Assistant Yellow hub built around the Raspberry Pi Compute Module, and the Home Assistant SkyConnect USB adapter supporting Zigbee and Thread/Matter protocols. Revenue from subscriptions funds ongoing development of the open-source Home Assistant project.
Nabu Casa is bootstrapped and has not disclosed external funding. The company employs a small distributed team and funds core Home Assistant development through its subscription revenue model. Home Assistant itself has a large community of users, and Nabu Casa's hardware and cloud products serve as the primary commercial layer supporting that ecosystem. The company has grown its hardware lineup incrementally since introducing its first devices around 2022.
Dated, source-cited figures. Estimates are marked.
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Who Nabu Casa, Inc. competes with, and how they differ.
Samsung's proprietary smart home hub and app ecosystem, offered free with hardware purchase rather than a paid cloud subscription, and closed-source compared to Home Assistant's open platform.
Sells a local-processing smart home hub as a one-time hardware purchase with no mandatory cloud subscription, targeting privacy-focused users who want local control similar to Home Assistant but with a proprietary rather than open-source platform.
Key milestones in Nabu Casa, Inc.'s history, with sources.
Home Assistant transferred to the Open Home Foundation
Home Assistant and 240+ related open-source projects, standards and libraries were transferred to the newly-created nonprofit Open Home Foundation; Nabu Casa became the foundation's inaugural for-profit commercial partner, funding it via Home Assistant Cloud and hardware sales.
cnx-software.comNabu Casa, Inc. founded to fund Home Assistant
Nabu Casa was founded in Irvine, California by Home Assistant co-founders Paulus Schoutsen and Pascal Vizeli (with Ben Bangert) to build Home Assistant Cloud, a privacy-first subscription service supporting the open-source Home Assistant platform.
howtogeek.comHome Assistant open-source project first published to GitHub
Paulus Schoutsen released the first version of the Home Assistant home-automation project to GitHub, five years before Nabu Casa was founded to sustain it commercially.
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