Okta

About Okta

Financials

Dated, source-cited figures. Estimates are marked.

Competitive Landscape

Who Okta competes with, and how they differ.

M

Microsoft Entra ID

Bundled free-to-$10/user/month inside Microsoft 365 E3/E5 licenses most large enterprises already own, giving it default-install distribution; Okta instead sells as a standalone platform across any cloud stack rather than only Microsoft's.

P

Ping Identity

Taken private by Thoma Bravo in 2022 and merged with ForgeRock's governance and access-management suite in 2023, giving it workforce-plus-CIAM breadth comparable to Okta+Auth0, but sold through a smaller PE-backed go-to-market rather than a public-company sales scale.

Palo Alto Networks (Idira, ex-CyberArk)8.2/10

Palo Alto Networks entered identity security by acquiring CyberArk and rebuilding it as the Idira platform, competing with Okta specifically in privileged access management and AI-agent identity governance rather than core workforce SSO.

1 product reviewed on TopReviewed

S

SailPoint

Focuses on identity governance and administration — access certification and entitlement analytics for large regulated enterprises (53% of the Fortune 500 are customers) — competing with Okta's governance module more than its core SSO/MFA business.

J

JumpCloud

Targets SMB and mid-market IT teams as a lower-cost Active Directory replacement bundling SSO, MFA, and device management in one platform, competing with Okta at the smaller end of the market Okta's enterprise pricing doesn't optimize for.

Company Timeline

Key milestones in Okta's history, with sources.

1. Aug 24, 2026Launch

   Launches Agent SSO for AI agent identities

   Okta extended its core SSO product with Agent SSO, registering AI agents connecting via the Cross App Access protocol as first-class identities and issuing short-lived, policy-governed tokens instead of static credentials.

   okta.com
2. Jul 30, 2026Acquisition

   Signs agreement to acquire Permiso Security

   Okta agreed to acquire Permiso, a cloud-native identity threat detection platform covering human, non-human, and AI agent identities across multi-cloud environments; the deal closed August 26, 2026.

   okta.com
3. Apr 9, 2025Launch

   Auth for GenAI reaches developer preview

   Okta made Auth for GenAI available in developer preview as part of the Auth0 Platform, adding fine-grained authorization for RAG, async authorization for long-running agent tasks, and a Token Vault for secure API access.

   okta.com
4. Oct 16, 2024Launch

   Announces Auth for GenAI at Oktane

   Okta unveiled a Customer Identity Cloud product to help developers secure identity for GenAI applications and AI agents, including user authentication, third-party API delegation, and async authentication for long-running agent tasks.

   businesswire.com
5. Mar 22, 2022Milestone

   Discloses Lapsus$ breach of a third-party support engineer account

   Okta confirmed hackers had roughly 25 minutes of remote access to a Sitel support engineer's workstation in January 2022; the company's investigation ultimately found only two customer tenants were impacted, down from an initial estimate of 366.

   okta.com
6. Mar 3, 2021Acquisition

   Announces $6.5B all-stock acquisition of Auth0

   Okta agreed to acquire identity-management rival Auth0 in an all-stock deal valued at approximately $6.5 billion; the deal closed May 3, 2021, with Auth0 continuing to operate as an independent unit led by CEO Eugenio Pace.

   techcrunch.com
7. Apr 7, 2017Milestone

   IPO on Nasdaq under ticker OKTA

   Okta priced its IPO at $17/share, selling 11 million shares to raise $187 million; shares closed up 38% at $23.51 on the first trading day, giving the company a $2.1 billion market cap.

   techcrunch.com
8. 2009Founded

   Founded in San Francisco

   Todd McKinnon and Frederic Kerrest, both former Salesforce executives, founded the company (initially as Saasure Inc.) in San Francisco in 2009; it was renamed Okta in 2010, taking its name from the meteorological unit for cloud cover.

   okta.com