Parsable
Headquarters
San Francisco, CAFounded
2013CEO / Founder
Lawrence WhittleEmployees
201-500Funding
Acquired — $133MProducts
1 product listedAvg. AI Score
7.2/10Website
parsable.com/
Profile updated
About Parsable
Parsable, Inc. develops software that digitizes standard operating procedures and work instructions for frontline industrial workers. The company was founded in 2013 by Lawrence Whittle and is headquartered in San Francisco, California.
Parsable's Connected Worker platform is used by manufacturing, energy, and process industry companies to replace paper-based work instructions with mobile digital workflows, aiming to improve safety, quality, and production efficiency. Customers have included companies in food and beverage, oil and gas, and industrial manufacturing sectors.
Parsable raised venture capital from investors including Activate Venture Partners, Autodesk, ABB Technology Ventures, and Emerson prior to being acquired by Samsara Inc. in 2023.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Parsable
All products by Parsable reviewed by our AI panel of experts.
Competitive Landscape
Who Parsable competes with, and how they differ.
Tulip runs a broader no-code "Frontline Operations Platform" for building custom manufacturing apps and just raised a $120M Series D at a $1.3B valuation (Jan 2026); Parsable — now owned by CAI Software after its 2024 acquisition — stays narrowly focused on digital work instructions and SOPs for CPG and process manufacturers.
Company Timeline
Key milestones in Parsable's history, with sources.
- Acquisition
Acquired by CAI Software, LLC
CAI Software, a manufacturing-ERP portfolio company of private equity firm STG, acquired Parsable to combine its digital work-instruction platform with CAI's manufacturing execution and warehousing systems; terms were not disclosed.
newswire.com - Funding
Series D — $60M led by Activate Capital and Glade Brook Capital
Parsable raised a $60M Series D co-led by Activate Capital and Glade Brook Capital, with Cisco Investments, Honeywell and Saudi Aramco among backers, bringing total funding to over $133 million.
news.crunchbase.com - Funding
Series C — $40M led by Future Fund
Parsable raised a $40M Series C led by Future Fund with B37 and existing investors Lightspeed Venture Partners, Airbus Ventures and Aramco Ventures, bringing total funding to nearly $70 million.
techcrunch.com - Founded
Parsable launches as a Connected Worker platform
Parsable launched in 2013 in San Francisco, building a Connected Worker software platform giving frontline industrial workers digital work instructions in place of paper processes, per CEO Lawrence Whittle.
techcrunch.com
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