Persado

Persado is an enterprise generative AI content platform founded in 2012 in New York by Alex Vratskides, Assaf Baciu, Moray Maclennan, and Guy Krief. The platform uses machine learning and a proprietary emotion taxonomy to generate high-performing marketing language for email, SMS, and digital ads.

Persado serves large regulated brands including JPMorgan Chase, Vodafone, and Dell, focusing on financial services, healthcare, retail, and telecommunications. A widely-cited JPMorgan Chase partnership demonstrated significant lifts in engagement using Persado-generated copy.

The company has raised approximately $66 million from Goldman Sachs, Bain Capital Ventures, StarVest Partners, Citi Ventures, and American Express Ventures.