Plaid

Plaid
Plaid
  • Headquarters

    San Francisco, CA
  • Founded

    2013
  • CEO / Founder

    Zach Perret
  • Employees

    1001-5000
  • Funding

    Series D+ — $734M
  • Products

    1 product listed
  • Avg. AI Score

    8.3/10
  • Website

    plaid.com/

Profile updated

Products
1
Avg AI Score
8.3/10
Founded
2013
Funding
$734M
About Plaid

Plaid is a financial technology infrastructure company founded in 2013 by Zach Perret and William Hockey, headquartered in San Francisco, California. The company operates a data network that sits between consumer-facing financial applications and banks, allowing users to securely link their bank accounts and share financial data with third-party apps.

Plaid's core product is an API suite that enables developers to access bank account data, verify account ownership, confirm balances, and initiate payments. Its network connects to thousands of financial institutions across the United States, Canada, and Europe. Notable customers and integrations include Venmo, Robinhood, Coinbase, and a wide range of personal finance, lending, and investment applications. Plaid also offers products such as Identity Verification, Income verification, and Signal, a tool for assessing ACH return risk.

Plaid raised a $425 million Series D round in 2021 at a $13.4 billion valuation, following a terminated $5.3 billion acquisition by Visa that was abandoned in January 2021 after the U.S. Department of Justice filed an antitrust lawsuit. Prior funding rounds include a $250 million Series C in 2019. The company employs roughly 1,000 to 1,500 people and has expanded its product footprint beyond data connectivity into payment initiation and identity verification services.

Specialties
Financial Data APIsBank Account ConnectivityIdentity VerificationIncome VerificationACH PaymentsOpen BankingFraud Detection
Products by Plaid

All products by Plaid reviewed by our AI panel of experts.

Competitive Landscape

Who Plaid competes with, and how they differ.

M
MX Technologies

MX targets banks and credit unions directly with data aggregation plus analytics and personalization tools, whereas Plaid focuses on fintech app developers connecting to bank accounts via API.

Y
Yodlee

Yodlee, owned by Envestnet, is an older financial data aggregation provider with deep enterprise and wealth management ties, competing with Plaid on bank connectivity but with a longer legacy footprint in traditional finance.

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