Thinkific Labs Inc.

Thinkific Labs Inc. is a Canadian software company headquartered in Vancouver, British Columbia, founded in 2012 by Greg Smith and Matt Smith. The company operates a self-hosted platform that allows creators, entrepreneurs, and businesses to build and sell online education products without relying on third-party marketplaces.

Thinkific's platform supports online course creation, membership sites, communities, and digital downloads. It provides tools for content hosting, payment processing, student management, and marketing. The company targets individual creators as well as small and mid-sized businesses seeking to monetize knowledge and training content. Its product suite includes Thinkific Plus, an enterprise-tier offering aimed at larger organizations with more complex learning and compliance needs.

Thinkific went public on the Toronto Stock Exchange in April 2021 under the ticker symbol THNC, raising approximately CAD $160 million in its IPO. The company has undergone workforce reductions in subsequent years as part of cost restructuring efforts, reflecting broader pressures in the edtech sector following post-pandemic normalization of online learning demand.