Thinkific Labs Inc.

About Thinkific Labs Inc.

Financials

Dated, source-cited figures. Estimates are marked.

Products by Thinkific Labs Inc.

All products by Thinkific Labs Inc. reviewed by our AI panel of experts.

ThinkificAI Education & Training

Online course platform with drag-and-drop builder, payments, and LMS tools

From $49/mo7.7/10

How Our Review Panel Scores Thinkific Labs Inc.

Six independent reviewer personalities assessed Thinkific Labs Inc.'s product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Thinkific Labs Inc. competes with, and how they differ.

Teachable7.6/10

Nearly identical positioning as an all-in-one course-and-community platform for solo creators; Teachable has been privately held under Hotmart since 2020 versus Thinkific's public TSX listing, and leans more on flat per-tier pricing with a thinner enterprise offering.

1 product reviewed on TopReviewed

K

Kajabi

Bundles email marketing, funnels, and website-building more deeply into its course platform than Thinkific does, and has stayed private with no IPO; Thinkific counters with lower entry-tier pricing and a dedicated Thinkific Plus enterprise product.

U

Udemy7.8/10

Runs a public marketplace where Udemy owns the audience, sets pricing, and takes a revenue cut on organic sales, unlike Thinkific's white-label model where creators own their own branded site, pricing, and customer relationships.

1 product reviewed on TopReviewed

Coursera7.7/10

Focused on university- and employer-backed degree and certificate content sold through its own marketplace audience, a different segment from Thinkific's self-serve tools for independent creators and businesses building their own branded course sites.

1 product reviewed on TopReviewed

Docebo7.9/10

An enterprise-focused corporate LMS that competes mainly for Thinkific's higher-end Plus customers, with pricing and features built around large workforce-training deployments rather than individual course creators.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Thinkific Labs Inc.'s history, with sources.

1. Mar 5, 2026Milestone

   Reports first profitable full fiscal year (FY2025)

   Full-year 2025 revenue rose 9% to $73.2M with net income of $1.3M -- its first full-year profit as a public company, versus a $0.2M net loss in 2024.

   investors.thinkific.com
2. Feb 24, 2026Launch

   Launches Thinker, an AI teaching assistant

   Introduced an in-course AI assistant that answers learner questions from a customer's own content, aimed at reducing support burden as education businesses scale.

   investors.thinkific.com
3. Jun 24, 2025Launch

   Rebrands around "agentic AI" and learning commerce

   Announced a strategic rebrand and new AI-powered features, citing 35,000+ customers in 100+ countries (incl. Fiverr, Hootsuite, GoDaddy, Datadog, Nasdaq) who had earned over $3.7B cumulatively on the platform.

   investors.thinkific.com
4. Mar 6, 2025Milestone

   First full year of positive operating cash flow (FY2024)

   Net loss narrowed to $200K for 2024 (from $9.8M in 2023) and cash flow from operations grew to $7M; cash and equivalents stood at $49.5M, though GMV growth stayed flat amid stated "headwinds."

   betakit.com
5. Mar 4, 2024Milestone

   Returns to profitability in Q4 2023

   Posted its first quarterly profit since going public, its stated turnaround target after the 2022-2023 layoffs.

   betakit.com
6. Jan 10, 2023Milestone

   Cuts 76 more jobs in second layoff round

   Reduced headcount by about 19% in a second round within a year, with CEO Greg Smith citing a push to "return to profitability" amid a broader Canadian tech downturn.

   betakit.com
7. Mar 29, 2022Milestone

   Lays off 100 employees (20% of staff)

   Cut 100 of its 499-person team after a $26.4M net loss and a sharply falling share price (down from a 52-week high of $19.47 to $2.98), citing a need for efficiency and lower costs.

   betakit.com
8. Jul 28, 2021Launch

   Launches Thinkific Payments

   Rolled out an integrated payments product letting course creators collect revenue directly on the platform, part of a broader 2021 push into commerce tools alongside the Thinkific App Store.

   news.google.com
9. Apr 27, 2021Funding

   Closes TSX IPO, raising $160M+ CAD

   Sold 12,310,000 subordinate voting shares at $13/share for over $160M CAD gross ($152M net) proceeds, debuting on the Toronto Stock Exchange under ticker THNC near a $1B valuation.

   betakit.com
10. Sep 29, 2020Funding

    Raises $22M CAD growth round led by Rhino Ventures

    Rhino Ventures led the round -- its fourth consecutive Thinkific financing -- taking the company's total funding to date to $25M CAD, amid a COVID-19-driven surge in online course creation.

    betakit.com
11. 2012Founded

    Thinkific founded in Vancouver

    Founded by CEO Greg Smith, COO Miranda Lievers, CTO Matt Payne, and Chief Strategy Officer Matt Smith as a cloud platform for creating and selling online courses.

    betakit.com