ActivTrak
Headquarters
Austin, TXFounded
2009CEO / Founder
Heidi FarrisEmployees
51-200Funding
Series B — $77.5MProducts
1 product listedAvg. AI Score
8.0/10Website
activtrak.com/
Profile updated
About ActivTrak
ActivTrak, based in Austin, Texas, develops cloud-based workforce analytics and productivity software that collects desktop, application and web activity data to help managers understand how work gets done across employees, tools and AI. The company was founded in 2009 by Herb Axilrod and Anton Seidler, originally as Birch Grove Software, before building its business around the ActivTrak product.
The platform aggregates real-time activity data into dashboards that categorize application and web usage, benchmark individual and team performance, and support capacity and headcount planning. ActivTrak reports more than 9,500 customers and surpassed 1 million monitored users in 2025, placing it among the larger vendors in the employee-monitoring and productivity-analytics market, and it operates a Workforce Productivity Lab research arm.
ActivTrak raised a $20 million Series A from Elsewhere Partners in 2019 and a $50 million Series B led by Sapphire Ventures in 2020, bringing disclosed funding to $77.5 million; in late 2025 it added an undisclosed strategic investment from Francisco Partners. Heidi Farris became CEO in 2023 and has driven the company toward a $100 million annual recurring revenue target. ActivTrak employs roughly 175 people.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by ActivTrak
All products by ActivTrak reviewed by our AI panel of experts.
Competitive Landscape
Who ActivTrak competes with, and how they differ.
Time Doctor targets small-to-mid-size distributed teams and agencies with a lighter-weight, time-tracking-first product priced lower per seat than ActivTrak's enterprise-focused workforce analytics suite.
1 product reviewed on TopReviewedTeramind leans harder into insider-threat detection, DLP, and full session recording for security/compliance buyers, versus ActivTrak's focus on productivity benchmarking and AI-adoption analytics.
Hubstaff is built around time tracking, GPS field-team tracking, and payroll/invoicing for freelancers and agencies, with lighter behavioral analytics than ActivTrak's workforce intelligence platform.
WebWork serves smaller remote/hybrid teams (10-1,000 employees) with AI-powered time tracking and screenshots, competing on price and simplicity rather than ActivTrak's enterprise-scale analytics.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in ActivTrak's history, with sources.
- Milestone
Surpasses 1 million users, closes record year
ActivTrak reported 26% year-over-year revenue growth, 47% enterprise ARR growth, and more than 9,500 organizations on the platform, alongside the Francisco Partners investment.
prnewswire.com - Funding
Strategic investment from Francisco Partners
Francisco Partners made an undisclosed strategic investment alongside continued backing from existing investors Elsewhere Partners and Sapphire Ventures, to fund enterprise go-to-market and product growth.
finance.yahoo.com - Milestone
Heidi Farris promoted to CEO
Heidi Farris, ActivTrak's COO for four years and a founding member of the executive team, was promoted to CEO and board director.
activtrak.com - Milestone
Rita Selvaggi steps down as CEO to Executive Chair; Mark Ralls named CEO
After four years as CEO during which the company grew 485%, Rita Selvaggi moved to Executive Chair; Mark Ralls was named CEO and President, and Jana Wilson was named CFO.
activtrak.com - Funding
Series B — $50M led by Sapphire Ventures
Sapphire Ventures led the round with participation from existing investor Elsewhere Partners, bringing ActivTrak's total funding to $77.5M.
venturebeat.com - Launch
Launches Workforce Productivity Lab
ActivTrak launched its Workforce Productivity Lab, a research initiative publishing benchmarks and insights drawn from aggregated workforce activity data.
businesswire.com - Funding
Series A — $20M led by Elsewhere Partners
ActivTrak's first outside investment; Elsewhere Partners operating advisor Rita Selvaggi was named CEO as part of the deal.
globenewswire.com - Launch
Birch Grove Software launches on-premises ActivTrak
The company, then operating as Birch Grove Software, Inc., released an on-premises version of ActivTrak alongside its existing cloud product, giving enterprise clients control over hardware and data location.
prnewswire.com - Founded
ActivTrak released by Birch Grove Software
Birch Grove Software (founded by Herb Axilrod and Anton Seidler) released ActivTrak, originally called "Activity Tracker," as a successor to its earlier product Screen Pass.
activtrak.com
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