Bazaarvoice
Headquarters
Austin, TXFounded
2005CEO / Founder
Keith NealonEmployees
1001-5000Funding
AcquiredProducts
1 product listedAvg. AI Score
7.8/10Website
bazaarvoice.com/
Profile updated
About Bazaarvoice
Bazaarvoice was founded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. The company operates a software platform that enables brands and retailers to collect, manage, and display user-generated content (UGC) such as product ratings, written reviews, questions and answers, and visual content including photos and videos submitted by shoppers.
The company's core products include its Ratings & Reviews platform, a visual UGC tool, and a review syndication network that distributes content across a broad retail ecosystem. Bazaarvoice's syndication network connects brands with retail partners, allowing product reviews collected on a brand's own site to appear on retailer product pages and vice versa. Customers have included major consumer goods companies and retailers across apparel, electronics, home goods, and grocery categories.
Bazaarvoice went public on the NASDAQ in 2012 under the ticker BV, raising approximately $114 million in its IPO. The company was taken private in 2018 when it was acquired by Synacor-backed Provenance Brands and subsequently by Marlin Equity Partners. In 2020, Bazaarvoice acquired Curalate, a visual commerce platform, expanding its capabilities in shoppable social content. The company employs over 1,000 people across offices in Austin, London, and other locations globally.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Bazaarvoice
All products by Bazaarvoice reviewed by our AI panel of experts.
How Our Review Panel Scores Bazaarvoice
Six independent reviewer personalities assessed Bazaarvoice's product on their own terms. They disagreed by 1.7 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Bazaarvoice competes with, and how they differ.
Broader e-commerce marketing suite (reviews, loyalty, SMS) bundled together; Bazaarvoice is narrower but deeper on ratings/reviews and its retailer syndication network.
1 product reviewed on TopReviewedBazaarvoice's own former subsidiary, divested in 2014 under a DOJ antitrust order; now an independent direct rival in ratings-and-reviews software for retailers.
Open, consumer-facing review platform where any business can be reviewed unprompted; Bazaarvoice runs a closed, client-embedded review syndication network instead.
Company Timeline
Key milestones in Bazaarvoice's history, with sources.
- Acquisition
Acquired Granify
Bazaarvoice acquired Granify, an AI-driven e-commerce contextualization platform, to add on-site behavioral personalization to its suite.
globenewswire.com - Funding
Majority investment from Thomas H. Lee Partners
THL took a majority stake valuing Bazaarvoice at more than $1.5 billion; Marlin Equity Partners, the prior majority owner, retained a material stake.
globenewswire.com - Acquisition
Acquired Curalate
Bazaarvoice acquired Philadelphia-based Curalate, a social/visual-commerce platform turning images into shoppable storefronts.
businesswire.com - Acquisition
Acquired Influenster
Bazaarvoice acquired product-discovery and reviews community Influenster, which had nearly six million members and 38M+ reviews.
globenewswire.com - Acquisition
Taken private by Marlin Equity Partners
Marlin Equity Partners completed a take-private acquisition for approximately $521M ($5.50/share), ending Bazaarvoice's run as a public company.
globenewswire.com - Milestone
Divested PowerReviews after DOJ antitrust ruling
Following a Department of Justice antitrust suit over the 2012 PowerReviews acquisition, Bazaarvoice sold PowerReviews to Wavetable Labs (Viewpoints) for $30M.
techcrunch.com - Acquisition
Agreed to acquire PowerReviews
Bazaarvoice agreed to acquire PowerReviews for roughly $151.9M in cash and stock (rising to ~$168.2M by the June closing), later challenged by the DOJ on antitrust grounds.
techcrunch.com - Funding
IPO on NASDAQ under ticker BV
Bazaarvoice priced its IPO at $12/share, raising $114M; shares jumped 38% on their first day of trading.
globenewswire.com - Founded
Bazaarvoice founded
Bazaarvoice was founded in Austin, Texas by Brett Hurt and Brant Barton, building software to add ratings and reviews to retailer websites.
statesman.com
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