Bazaarvoice

Bazaarvoice was founded in 2005 by Brett Hurt and Brant Barton in Austin, Texas. The company operates a software platform that enables brands and retailers to collect, manage, and display user-generated content (UGC) such as product ratings, written reviews, questions and answers, and visual content including photos and videos submitted by shoppers.

The company's core products include its Ratings & Reviews platform, a visual UGC tool, and a review syndication network that distributes content across a broad retail ecosystem. Bazaarvoice's syndication network connects brands with retail partners, allowing product reviews collected on a brand's own site to appear on retailer product pages and vice versa. Customers have included major consumer goods companies and retailers across apparel, electronics, home goods, and grocery categories.

Bazaarvoice went public on the NASDAQ in 2012 under the ticker BV, raising approximately $114 million in its IPO. The company was taken private in 2018 when it was acquired by Synacor-backed Provenance Brands and subsequently by Marlin Equity Partners. In 2020, Bazaarvoice acquired Curalate, a visual commerce platform, expanding its capabilities in shoppable social content. The company employs over 1,000 people across offices in Austin, London, and other locations globally.