Yotpo, Inc.
Headquarters
New York, NYFounded
2011CEO / Founder
Tomer TagrinEmployees
1001-5000Funding
Series D+ — $451MProducts
1 product listedAvg. AI Score
7.7/10Website
yotpo.com/
Profile updated
About Yotpo, Inc.
Yotpo is an eCommerce retention marketing platform founded in 2011 by Tomer Tagrin and Omri Cohen, headquartered in New York City with additional offices in Tel Aviv, London, and Sofia. The company provides software tools that help direct-to-consumer brands manage post-purchase customer relationships and drive repeat revenue.
Yotpo's core product suite includes customer reviews and ratings, loyalty and referral programs, SMS and email marketing, and user-generated content management. The platform integrates with major eCommerce systems including Shopify, Salesforce Commerce Cloud, and BigCommerce. Customers include brands such as Steve Madden, Paige, and Princess Polly. The company competes in the eCommerce marketing technology space against providers such as Klaviyo, Bazaarvoice, and Attentive.
Yotpo has raised approximately $451 million in total funding across multiple rounds, including a $230 million Series F round in 2021 that valued the company at $1.4 billion, giving it unicorn status. The company has grown through acquisitions, including the purchase of SMSBump in 2020, which formed the foundation of its SMS marketing product. As of the early 2020s, Yotpo employed roughly 1,000 to 1,500 people globally.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Yotpo, Inc.
All products by Yotpo, Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores Yotpo, Inc.
Six independent reviewer personalities assessed Yotpo, Inc.'s product on their own terms. They landed within 0.9 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Yotpo, Inc. competes with, and how they differ.
Targets enterprise retailers and wholesale-channel brands (Best Buy, Sephora) with a large retailer syndication network, at enterprise pricing (~$7,000+/year) and a heavier, IT-led implementation than Yotpo's growth-marketer-facing product.
1 product reviewed on TopReviewed
Added native reviews (Klaviyo Reviews) to unify email, SMS and reviews inside one retention platform built on its own Flow automation, bundled at a lower price point than Yotpo's dedicated, longer-established review dataset.
1 product reviewed on TopReviewedDifferentiates with an attribute-based review system (shoppers rate specific attributes like "Runs Small") and integrates tightly with Klaviyo; targets the same Shopify DTC segment as Yotpo but without a retailer syndication network or a loyalty product.
Focuses narrowly on photo/video review collection with incentivized (discount-for-photo) requests for small Shopify stores, at a lower price point than Yotpo's broader reviews-plus-loyalty-plus-UGC platform.
Company Timeline
Key milestones in Yotpo, Inc.'s history, with sources.
- Milestone
Sunsets Email & SMS, cuts ~200 jobs (34% of staff) to refocus on Reviews & Loyalty
Yotpo announced it would discontinue its Email and SMS products by December 31, 2025 and cut roughly 200 roles (about a third of headcount, ~80 in Israel), refocusing on its core Reviews and Loyalty business and AI tooling.
calcalistech.com - Partnership
Names Attentive preferred SMS/email partner, exiting the category it entered via SMSBump
Yotpo named Attentive its preferred SMS and email partner in a deal reported at "tens of millions" of dollars, unwinding the messaging business built on the 2020 SMSBump acquisition; Omnisend was named a secondary partner for smaller merchants.
calcalistech.com - Milestone
Lays off 70 employees (9% of staff) amid tech downturn
Yotpo cut 70 jobs, about 9% of its roughly 825-person workforce (30 in Israel), citing the global economic slowdown after aggressive hiring following its March 2021 Series F.
calcalistech.com - Partnership
Shopify multi-year platform partnership with strategic investment
Shopify announced a multi-year platform partnership with Yotpo backed by a strategic investment, deepening Yotpo's integration into the Shopify ecosystem for SMS, loyalty, referrals, reviews and visual UGC.
timesofisrael.com - Funding
Series F — $230M at $1.4B valuation, reaches unicorn status
Yotpo raised $230M in a Series F round led by Bessemer Venture Partners and Tiger Global at a $1.4 billion valuation, becoming an Israeli unicorn; $110M of the round funded secondary share purchases from existing investors.
calcalistech.com - Acquisition
Acquires SMSBump
Yotpo acquired Sofia, Bulgaria-based SMS marketing platform SMSBump, adding text-message marketing to its ecommerce suite; terms were undisclosed but estimated at tens of millions of dollars.
calcalistech.com - Acquisition
Acquires Swell Rewards, its first acquisition
Yotpo acquired Boston-based loyalty and referrals platform Swell Rewards for an undisclosed amount, later rebranded as Yotpo Loyalty & Referrals.
timesofisrael.com - Founded
Yotpo founded in Tel Aviv
Tomer Tagrin and Omri Cohen founded Yotpo in Tel Aviv, building a platform for authentic customer reviews and user-generated content; the company later established a co-headquarters in New York.
timesofisrael.com
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