Yotpo, Inc.

Yotpo is an eCommerce retention marketing platform founded in 2011 by Tomer Tagrin and Omri Cohen, headquartered in New York City with additional offices in Tel Aviv, London, and Sofia. The company provides software tools that help direct-to-consumer brands manage post-purchase customer relationships and drive repeat revenue.

Yotpo's core product suite includes customer reviews and ratings, loyalty and referral programs, SMS and email marketing, and user-generated content management. The platform integrates with major eCommerce systems including Shopify, Salesforce Commerce Cloud, and BigCommerce. Customers include brands such as Steve Madden, Paige, and Princess Polly. The company competes in the eCommerce marketing technology space against providers such as Klaviyo, Bazaarvoice, and Attentive.

Yotpo has raised approximately $451 million in total funding across multiple rounds, including a $230 million Series F round in 2021 that valued the company at $1.4 billion, giving it unicorn status. The company has grown through acquisitions, including the purchase of SMSBump in 2020, which formed the foundation of its SMS marketing product. As of the early 2020s, Yotpo employed roughly 1,000 to 1,500 people globally.