Headquarters
Tel Aviv, IsraelFounded
2020CEO / Founder
Yair AdatoEmployees
51-200Funding
Series B — $74MProducts
1 product listedAvg. AI Score
7.9/10Website
bria.ai/Profile updated
Bria AI is an enterprise visual generative AI platform that develops image-generation models trained exclusively on licensed data. The company was founded in 2020 by Dr. Yair Adato, who serves as chief executive, and Gal Jacobi. It is headquartered in Tel Aviv, Israel, with an additional office in New York.
Bria delivers its technology as a visual platform-as-a-service, with products that include Bria Create for content generation, Product Shots for e-commerce photography, and Tailored Generation for brand-specific models. Its Fibo model relies on a structured 'Visual Generative Language' built on JSON rather than free-text prompts, and the company offers IP indemnification tied to its licensed training data. Bria sources imagery through partnerships with Getty Images, Envato and others, and counts Microsoft, Publicis Groupe, Epic Games and Toon Boom among its customers and partners; it has also worked with NVIDIA and Amazon Web Services on model deployment.
Bria raised a $24 million Series A in February 2024 in a round backed by GFT Ventures, Intel Capital, Entrée Capital, Getty Images and Samsung Next, followed by a $40 million Series B led by Red Dot Capital Partners in March 2025 that brought total funding to about $65 million. In September 2025 the company added a Series B extension from Bright Pixel Capital, taking reported total capital raised to roughly $74 million. Bria employs around 90 people.
Dated, source-cited figures. Estimates are marked.
All products by Bria AI reviewed by our AI panel of experts.
Who Bria AI competes with, and how they differ.
Firefly ships inside Creative Cloud, Express and Photoshop with Adobe Stock-licensed training data and built-in IP indemnification, targeting existing Adobe subscribers — Bria instead sells its models and APIs standalone for enterprises to embed generation into their own products.
3 products reviewed on TopReviewedShutterstock trains its generative models on its own stock library and sells generation as an add-on inside its existing marketplace and subscription plans, while Bria is a standalone API/platform vendor offering custom, brand-tunable foundation models like FIBO for direct enterprise integration.
1 product reviewed on TopReviewedFlux is an open-weight foundation model trained on broad, non-exclusively-licensed data and distributed via API and self-hosting for raw image quality and speed; Bria trains only on licensed data and competes on legal indemnification and deterministic, brand-controllable output.
1 product reviewed on TopReviewedGetty's Generative AI tool (built with NVIDIA) is a native creation feature sold to Getty's own stock-photo customers on gettyimages.com; Bria, in which Getty is also an investor and integration partner, instead licenses its underlying models directly to other enterprises via API.
1 product reviewed on TopReviewedIdeogram is a consumer-facing app and API best known for accurate text rendering inside generated images, trained on broadly scraped web data rather than exclusively licensed content; Bria competes on enterprise legal safety and brand-consistency controls instead of raw creative variety.
1 product reviewed on TopReviewedKey milestones in Bria AI's history, with sources.
Launches FIBO, a deterministic visual foundation model for enterprises
Bria launched FIBO, an 8-billion-parameter foundation model using structured JSON-based conditioning for deterministic, brand-controllable image generation, trained on licensed data from Getty Images, Envato and other partners.
siliconangle.comSelected for Warner Bros. Discovery's 'Innovation on the Lot' accelerator
Bria was one of 12 startups selected for Warner Bros. Discovery's 2025 "Innovation On The Lot" accelerator, run in partnership with AWS, to explore strategic partnerships with WBD.
israel.comSeries B — $40M led by Red Dot Capital
Bria raised $40 million in Series B funding led by Red Dot Capital, with Maor Investments, Entrée Capital, GFT Ventures, Intel Capital and IN Venture participating, bringing total funding to roughly $65 million.
techcrunch.comSeries A — $24M led by GFT Ventures, Intel Capital and Entrée Capital
Bria raised $24 million in Series A funding in a round jointly led by GFT Ventures, Intel Capital and Entrée Capital, with Getty Images, Publicis Groupe, Samsung Next and others participating.
prnewswire.comPartners with Getty Images to integrate generative AI into its platform
Bria and Getty Images announced a partnership to bring AI-powered image customization and generation tools to Getty's platform and customer base.
finance.yahoo.comFounded by Dr. Yair Adato and Gal Jacobi
Yair Adato and Gal Jacobi founded Bria in Tel Aviv to build visual generative AI models trained exclusively on licensed data.
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