Deel

Deel
Deel
  • Headquarters

    San Francisco, CA
  • Founded

    2019
  • CEO / Founder

    Alex Bouaziz
  • Employees

    1001-5000
  • Funding

    Series E — $679M
  • Products

    1 product listed
  • Avg. AI Score

    7.7/10

Profile updated

Products
1
Avg AI Score
7.7/10
Founded
2019
Funding
$631M
About Deel

Deel is a global HR, payroll, and compliance platform founded in 2019 in San Francisco by Alex Bouaziz and Shuo Wang. The product handles contractor payments, employer of record, local payroll, and immigration in more than 150 countries.

Deel serves more than 35,000 customers including Shopify, Klarna, and Nike, with rapid growth among distributed teams and global hirers.

Deel has raised approximately $679 million, including a secondary-led $300 million round in 2024 at a $12 billion valuation, led by General Catalyst. Alex Bouaziz serves as CEO.

Specialties
Global PayrollEmployer of RecordContractor ManagementHR ComplianceInternational Hiring
Financials

Dated, source-cited figures. Estimates are marked.

Valuationest.
$17.3B
techcrunch.com
ARRest.
$1B
techcrunch.com
Total Raisedest.
$631M
techcrunch.com
Valuation over time
$1.3B(Apr 21, 2021, est.)$5.5B(Oct 18, 2021, est.)$12B(May 11, 2022, est.)$12.6B(Feb 4, 2025, est.)$17.3B(Oct 16, 2025, est.)
ARR over time
$57M(December 2021, est.)$295M(December 2022, est.)$400M(Feb 28, 2024, est.)$500M(Mar 5, 2024, est.)$800M(December 2024)$1B(October 2025, est.)
Products by Deel

All products by Deel reviewed by our AI panel of experts.

How Our Review Panel Scores Deel

Six independent reviewer personalities assessed Deel's product on their own terms. They disagreed by 3.8 points — The Skeptic was the hardest to convince, The Domain Strategist the most positive.

The Domain Strategist
8.3
The Decision Maker
8.2
The Finance Lead
8.2
The Power User
8.2
The Domain Practitioner
7.9
The Skeptic
4.5

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Deel competes with, and how they differ.

Rippling logo
Rippling

Rippling unifies HR, IT device management, and finance on a single "employee graph" and competes with Deel head-on in global payroll and EOR; the two companies are currently opposing parties in an active corporate-espionage lawsuit (Rippling v. Deel, filed March 2025).

R
Remote

Remote owns its own legal entities and runs in-house payroll, legal and compliance teams in every market it operates in, rather than leaning on third-party EOR partners in some markets the way Deel has; it competes most directly on EOR and global payroll rather than Deel's broader HR-suite (equity, IT, HRIS) push.

P
Papaya Global

Papaya Global is built around global payroll orchestration and cross-border payments infrastructure first, competing with Deel's payroll product specifically rather than its full EOR-to-HRIS product line.

O
Oyster HR

Oyster targets small and mid-market distributed teams with a self-serve EOR product in 180+ countries, competing with Deel mainly on price and onboarding speed rather than the enterprise and IT-management features Deel has added through acquisitions (Zavvy, PaySpace, Hofy).

G
G-P (Globalization Partners)

G-P pioneered the EOR category and, like Deel, offers compliant global employment in 180+ countries, but has grown mainly through channel partnerships rather than Deel's acquisition-led expansion into payroll, IT and equity management.

Gusto logo
Gusto

Gusto is a US-only payroll, benefits and HR platform for small businesses, overlapping with Deel's US payroll product but without Deel's international EOR and cross-border compliance layer.

Company Timeline

Key milestones in Deel's history, with sources.

  1. Funding

    Series E -- $300M at $17.3B valuation

    Deel raised a $300 million Series E led by Ribbit Capital and Andreessen Horowitz at a $17.3 billion valuation; the company said it had been profitable for three years and had surpassed $1 billion in ARR, serving 35,000+ customers.

    techcrunch.com
  2. Milestone

    Rippling sues Deel alleging corporate espionage

    Rippling filed a lawsuit alleging that an employee acted as a corporate spy for Deel, accessing confidential Slack channels; the complaint alleges racketeering, trade-secret misappropriation and related claims. Deel denied all legal wrongdoing and later filed a countersuit; the litigation was ongoing as of early 2026. These are allegations argued in active litigation, not adjudicated facts.

    techcrunch.com
  3. Milestone

    $300M secondary sale brings in General Catalyst and Mubadala

    General Catalyst and Abu Dhabi's Mubadala Investment Company purchased roughly $300 million of Deel shares from early investors in a secondary sale valuing the company at $12.6 billion; Deel disclosed an $800M annual revenue run rate for 2024, up 70% year-over-year.

    techcrunch.com
  4. Acquisition

    Acquired Hofy

    Deel acquired IT equipment-management startup Hofy, reportedly for over $100 million, to launch its own device-provisioning service ("Deel IT") for remote teams.

    techcrunch.com
  5. Acquisition

    Acquired PaySpace; said it crossed $500M ARR

    Deel acquired South Africa-based payroll provider PaySpace, its largest acquisition to date, expanding its payroll infrastructure from 4 to more than 50 payroll engines; separately, Deel said it had organically crossed $500 million in annual recurring revenue.

    techcrunch.com
  6. Acquisition

    Acquired Zavvy

    Deel acquired Munich-based AI-focused people-development platform Zavvy at a premium to its roughly $16 million prior valuation, as part of a product-consolidation strategy; Deel reported over $400M in ARR at the time.

    techcrunch.com
  7. Acquisition

    Acquired Capbase

    Deel acquired equity-management startup Capbase in a cash-and-stock deal, adding cap-table management and equity issuance to its product line; all 20 Capbase employees joined Deel.

    techcrunch.com
  8. Funding

    Raised $50M more at $12B valuation

    Deel raised an additional $50 million, more than doubling its valuation to $12 billion, with new investor Emerson Collective (Laurene Powell Jobs) joining existing backers Andreessen Horowitz, Spark Capital and Y Combinator; the company reported roughly $100M in ARR at the time.

    techcrunch.com
  9. Funding

    Series D -- $425M at $5.5B valuation

    Deel raised a $425 million Series D led by Coatue, valuing the company at $5.5 billion and bringing total equity raised to date to $631 million; customers by then included Coinbase, Dropbox and Shopify.

    techcrunch.com
  10. Funding

    Series C -- $156M at $1.25B valuation

    Deel raised a $156 million Series C led by YC Continuity Fund, reaching a $1.25 billion valuation after 20x revenue growth in 2020 and growing to over 1,800 business customers.

    techcrunch.com
  11. Funding

    Series B -- $30M led by Spark Capital

    Deel raised a $30 million Series B led by Spark Capital, bringing total funding to $48 million including a prior $14 million Series A led by Andreessen Horowitz.

    techcrunch.com
  12. Founded

    Founded by Alex Bouaziz and Shuo Wang through Y Combinator

    Deel was founded in 2019 by MIT graduates Alex Bouaziz (CEO) and Shuo Wang (CRO) to let companies hire and pay contractors and employees across borders; the company went through Y Combinator.

    deel.com

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