Headquarters
San Francisco, CAFounded
2019CEO / Founder
Alex BouazizEmployees
1001-5000Funding
Series E — $679MProducts
1 product listedAvg. AI Score
7.7/10Website
www.deel.com/Profile updated
Deel is a global HR, payroll, and compliance platform founded in 2019 in San Francisco by Alex Bouaziz and Shuo Wang. The product handles contractor payments, employer of record, local payroll, and immigration in more than 150 countries.
Deel serves more than 35,000 customers including Shopify, Klarna, and Nike, with rapid growth among distributed teams and global hirers.
Deel has raised approximately $679 million, including a secondary-led $300 million round in 2024 at a $12 billion valuation, led by General Catalyst. Alex Bouaziz serves as CEO.
Dated, source-cited figures. Estimates are marked.
All products by Deel reviewed by our AI panel of experts.
Six independent reviewer personalities assessed Deel's product on their own terms. They disagreed by 3.8 points — The Skeptic was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Who Deel competes with, and how they differ.
Rippling unifies HR, IT device management, and finance on a single "employee graph" and competes with Deel head-on in global payroll and EOR; the two companies are currently opposing parties in an active corporate-espionage lawsuit (Rippling v. Deel, filed March 2025).
Remote owns its own legal entities and runs in-house payroll, legal and compliance teams in every market it operates in, rather than leaning on third-party EOR partners in some markets the way Deel has; it competes most directly on EOR and global payroll rather than Deel's broader HR-suite (equity, IT, HRIS) push.
Papaya Global is built around global payroll orchestration and cross-border payments infrastructure first, competing with Deel's payroll product specifically rather than its full EOR-to-HRIS product line.
Oyster targets small and mid-market distributed teams with a self-serve EOR product in 180+ countries, competing with Deel mainly on price and onboarding speed rather than the enterprise and IT-management features Deel has added through acquisitions (Zavvy, PaySpace, Hofy).
G-P pioneered the EOR category and, like Deel, offers compliant global employment in 180+ countries, but has grown mainly through channel partnerships rather than Deel's acquisition-led expansion into payroll, IT and equity management.
Gusto is a US-only payroll, benefits and HR platform for small businesses, overlapping with Deel's US payroll product but without Deel's international EOR and cross-border compliance layer.
Key milestones in Deel's history, with sources.
Series E -- $300M at $17.3B valuation
Deel raised a $300 million Series E led by Ribbit Capital and Andreessen Horowitz at a $17.3 billion valuation; the company said it had been profitable for three years and had surpassed $1 billion in ARR, serving 35,000+ customers.
techcrunch.comRippling sues Deel alleging corporate espionage
Rippling filed a lawsuit alleging that an employee acted as a corporate spy for Deel, accessing confidential Slack channels; the complaint alleges racketeering, trade-secret misappropriation and related claims. Deel denied all legal wrongdoing and later filed a countersuit; the litigation was ongoing as of early 2026. These are allegations argued in active litigation, not adjudicated facts.
techcrunch.com$300M secondary sale brings in General Catalyst and Mubadala
General Catalyst and Abu Dhabi's Mubadala Investment Company purchased roughly $300 million of Deel shares from early investors in a secondary sale valuing the company at $12.6 billion; Deel disclosed an $800M annual revenue run rate for 2024, up 70% year-over-year.
techcrunch.comAcquired Hofy
Deel acquired IT equipment-management startup Hofy, reportedly for over $100 million, to launch its own device-provisioning service ("Deel IT") for remote teams.
techcrunch.comAcquired PaySpace; said it crossed $500M ARR
Deel acquired South Africa-based payroll provider PaySpace, its largest acquisition to date, expanding its payroll infrastructure from 4 to more than 50 payroll engines; separately, Deel said it had organically crossed $500 million in annual recurring revenue.
techcrunch.comAcquired Zavvy
Deel acquired Munich-based AI-focused people-development platform Zavvy at a premium to its roughly $16 million prior valuation, as part of a product-consolidation strategy; Deel reported over $400M in ARR at the time.
techcrunch.comAcquired Capbase
Deel acquired equity-management startup Capbase in a cash-and-stock deal, adding cap-table management and equity issuance to its product line; all 20 Capbase employees joined Deel.
techcrunch.comRaised $50M more at $12B valuation
Deel raised an additional $50 million, more than doubling its valuation to $12 billion, with new investor Emerson Collective (Laurene Powell Jobs) joining existing backers Andreessen Horowitz, Spark Capital and Y Combinator; the company reported roughly $100M in ARR at the time.
techcrunch.comSeries D -- $425M at $5.5B valuation
Deel raised a $425 million Series D led by Coatue, valuing the company at $5.5 billion and bringing total equity raised to date to $631 million; customers by then included Coinbase, Dropbox and Shopify.
techcrunch.comSeries C -- $156M at $1.25B valuation
Deel raised a $156 million Series C led by YC Continuity Fund, reaching a $1.25 billion valuation after 20x revenue growth in 2020 and growing to over 1,800 business customers.
techcrunch.comSeries B -- $30M led by Spark Capital
Deel raised a $30 million Series B led by Spark Capital, bringing total funding to $48 million including a prior $14 million Series A led by Andreessen Horowitz.
techcrunch.comFounded by Alex Bouaziz and Shuo Wang through Y Combinator
Deel was founded in 2019 by MIT graduates Alex Bouaziz (CEO) and Shuo Wang (CRO) to let companies hire and pay contractors and employees across borders; the company went through Y Combinator.
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