Gusto, Inc.
Headquarters
San Francisco, CAFounded
2012CEO / Founder
Josh ReevesEmployees
1001-5000Funding
Series D+ — $746MProducts
0 products listedWebsite
gusto.com/
Profile updated
About Gusto, Inc.
Gusto, Inc. is a cloud-based human resources and payroll platform founded in 2012 by Josh Reeves, Tomer London, and Edward Kim, and headquartered in San Francisco, California. The company targets small and medium-sized businesses, providing software to manage payroll, employee benefits, tax compliance, and workforce administration through a single integrated platform.
Gusto's core product suite includes automated payroll processing with federal, state, and local tax filing; health insurance and 401(k) benefits administration; employee onboarding; time and attendance tracking; and contractor payments. The platform also offers embedded financial products such as Gusto Wallet, a cash account and debit card for employees. Gusto serves hundreds of thousands of small businesses across the United States and operates a partner program for accountants and bookkeepers.
The company has raised approximately $746 million in total funding across multiple rounds, with investors including General Atlantic, T. Rowe Price, Fidelity, and Franklin Templeton. Gusto reached a reported valuation of $9.5 billion following its 2021 Series E funding round. The company employs roughly 2,000 to 3,000 people across offices in San Francisco, Denver, and New York.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
No products listed yet for this company.
Competitive Landscape
Who Gusto, Inc. competes with, and how they differ.
Rippling bundles payroll and HR with IT device management and finance/spend tools in one platform, targeting the same small-to-mid-size employer market as Gusto but pricing modularly around a wider software stack.
ADP is the legacy payroll and HR outsourcing leader serving businesses from small teams to large enterprises, competing on decades of compliance infrastructure and scale rather than Gusto's modern self-serve UI.
1 product reviewed on TopReviewedPaychex targets the same small-business segment as Gusto with payroll, HR, and PEO services, but sells primarily through a direct sales force and local branches rather than Gusto's online self-signup model.
BambooHR focuses on core HRIS and applicant tracking for small and mid-size employers, offering payroll only as an add-on rather than Gusto's payroll-first, benefits-integrated approach.
1 product reviewed on TopReviewed
Deel built its business on global contractor payments and Employer-of-Record hiring across 150+ countries, competing with Gusto's newer international offerings while Gusto remains anchored in US small-business payroll and benefits.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Gusto, Inc.'s history, with sources.
- Milestone
Surpassed $1B in trailing-12-month revenue
Gusto reported more than $1B in actual revenue (not ARR) over the prior 12 months, per CEO Josh Reeves, moving the company closer to a potential IPO.
techcrunch.com - Acquisition
Acquired Mosey, an AI-powered business compliance platform
Gusto acquired Mosey, founded in 2021, to bring state and local business compliance management directly into its platform.
prnewswire.com - Acquisition
Agreed to acquire Guideline, a 401(k) retirement plan provider, for ~$600M
Gusto agreed to acquire small-business retirement plan provider Guideline for approximately $600M; the deal closed in November 2025 and launched Gusto 401(k).
cnbc.com - Funding
Series E extension — ~$55M plus secondary tender offer at flat $9.5B valuation
Gusto raised a Series E extension of roughly $55M plus a secondary tender offer at a flat valuation from its 2021 round.
techcrunch.com - Funding
Series E — $175M at $9.5B valuation led by T. Rowe Price
Gusto closed a $175M Series E led by T. Rowe Price Associates, bringing total funding to $691.1M.
forbes.com - Funding
Series D — $200M at $3.8B valuation led by Fidelity and Generation Investment Management
Gusto raised $200M in a Series D round, nearly doubling its December 2018 valuation and bringing total funding to $510M.
finovate.com - Funding
Series C — $140M at ~$2B valuation
Gusto closed a $140M Series C led by new investor MSD Capital, bringing total funding to $310M and valuation to almost $2B.
finovate.com - Funding
Series B2 — $50M insider round at $1B valuation
Gusto raised $50M from existing backers including Google Capital and General Catalyst in an insider round valuing the company at $1B.
techcrunch.com - Milestone
Rebranded from ZenPayroll to Gusto, launched benefits and workers' comp
ZenPayroll renamed itself Gusto and launched integrated health benefits and workers' compensation, expanding beyond payroll.
globenewswire.com - Funding
Series B — $60M led by Google Capital at $560M post-money valuation
ZenPayroll closed a $60M Series B led by Google Capital, bringing total funding to $86.1M.
techcrunch.com - Funding
Series A — $20M led by General Catalyst and Kleiner Perkins
ZenPayroll raised a $20M Series A at a valuation above $100M, bringing total funding to $26.1M.
techcrunch.com - Funding
Seed round — $6.1M from CEOs at Yammer, Box, Yelp, and Dropbox
ZenPayroll (later Gusto) publicly launched its cloud-based payroll service with a $6.1M seed round, the largest seed round for a Y Combinator company at the time.
techcrunch.com
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