Features & Labels Inc.
Headquarters
San Francisco, CAFounded
2021CEO / Founder
Burkay GurEmployees
51-200Funding
Series D+ — $337MProducts
1 product listedAvg. AI Score
8.1/10Website
fal.ai
Profile updated
About Features & Labels Inc.
Features & Labels Inc., which operates as fal, runs a cloud platform that serves generative media models — image, video, audio, and 3D — to developers through APIs. The company was founded in 2021 by Burkay Gur, previously a machine learning engineer at Coinbase, and Gorkem Yurtseven, formerly of Amazon, and is headquartered in San Francisco. Gur serves as chief executive officer and Yurtseven as chief technology officer.
The company's core product is an inference engine optimized for diffusion and other generative models, paired with a hosted catalog of open-source and licensed models and a serverless GPU runtime that lets developers call models without managing infrastructure. Originally started as a general ML tools company, fal pivoted to focus on generative media inference, a shift that drove its growth. Customers include Adobe, Shopify, Canva, Quora, and Perplexity, and the company reported passing $200 million in revenue as of October 2025.
fal has raised $337 million across five rounds: a $9 million seed led by Andreessen Horowitz, a $14 million Series A led by Kindred Ventures, a $49 million Series B led by Notable Capital and Andreessen Horowitz in February 2025, a $125 million Series C led by Meritech at a $1.5 billion valuation in July 2025, and a $140 million Series D led by Sequoia Capital — with Kleiner Perkins, Alkeon Capital, and NVIDIA's NVentures participating — at a $4.5 billion valuation in December 2025. As of mid-2026 the company employed roughly 137 people and was reportedly in talks for a new round at a valuation of about $8 billion.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Features & Labels Inc.
All products by Features & Labels Inc. reviewed by our AI panel of experts.
Competitive Landscape
Who Features & Labels Inc. competes with, and how they differ.
Nearly identical model to fal: a curated marketplace of open and proprietary generative models served via simple per-second API calls, competing directly for developers who want off-the-shelf image/video/audio models rather than custom inference infrastructure.
1 product reviewed on TopReviewed
Together started as an LLM inference and fine-tuning cloud and has since added image/video endpoints, competing with fal for GPU-inference workloads even though its catalog and marketing still skew toward language models rather than fal's generative-media-first focus.
1 product reviewed on TopReviewed
Runway is a creator-facing video generation product (Gen-4, Act-One) that also exposes a developer API, overlapping with fal's video-generation endpoints but monetizing primarily through its own subscription app rather than pure API infrastructure.
1 product reviewed on TopReviewedBFL created the FLUX image models fal hosts, but BFL also runs its own developer API for the same models, making it simultaneously a model partner and a direct competitor for FLUX inference traffic.
1 product reviewed on TopReviewed
Baseten focuses on production model-serving infrastructure for any custom model rather than a curated generative-media catalog, competing with fal for developers who want managed GPU inference but need to bring their own model weights.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Features & Labels Inc.'s history, with sources.
- Milestone
fal takes full-floor lease in downtown San Francisco after tripling valuation
fal signed a full-floor office lease in downtown San Francisco, expanding its footprint following its valuation tripling to $4.5B in the Series D round.
bizjournals.com - Partnership
fal and AWS scale generative media platform, serving 2.5 million developers
fal announced an expanded infrastructure partnership with AWS, reporting it now serves 2.5 million developers on its generative media inference platform.
businesswire.com - Funding
Series D — $140M led by Sequoia Capital, valuing fal at $4.5B
fal raised $140M in Series D funding led by Sequoia Capital, with major participation from Kleiner Perkins and new investment from Alkeon Capital and NVIDIA's NVentures, tripling its valuation to $4.5B. Bloomberg reported the company had already surpassed $200M in revenue as of October 2025.
techcrunch.com - Acquisition
fal acquires YC-backed AI startup Remade
fal announced the acquisition of Remade, a Y Combinator-backed AI startup.
businesswire.com - Funding
Series C — $125M led by Meritech Capital, valuing fal at $1.5B
fal raised $125M in Series C funding led by Meritech Capital, with participation from Salesforce Ventures, Shopify Ventures, and the Google AI Futures Fund, valuing the company at $1.5B.
businesswire.com - Funding
Series B — $49M led by Notable Capital
fal raised $49M in Series B funding led by Notable Capital, with participation from a16z, Bessemer Venture Partners, Kindred Ventures, and First Round Capital. The company reported serving 50+ enterprise customers including Quora, Perplexity, and Canva with 22 employees at the time.
fortune.com - Funding
Seed + Series A — $23M total ($9M seed led by a16z; $14M Series A led by Kindred Ventures)
fal disclosed $23M in combined seed and Series A funding: a $9M seed round led by a16z with angel investors including Black Forest Labs co-founder Robin Rombach, Perplexity CEO Aravind Srinivas, and Vercel founder Guillermo Rauch; and a $14M Series A led by Kindred Ventures valuing the company at $80M. fal reported 500,000 developers on the platform and an annual run rate approaching $10M at the time.
techcrunch.com - Founded
fal (Features & Labels, Inc.) founded by Burkay Gur and Gorkem Yurtseven
fal was founded in 2021 by Burkay Gur (former Oracle engineer who led ML at Coinbase) and Gorkem Yurtseven (former Amazon software developer), building a developer API platform for image, video, audio, and 3D generative models.
techcrunch.com
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