Framer

About Framer

Financials

Dated, source-cited figures. Estimates are marked.

Products by Framer

All products by Framer reviewed by our AI panel of experts.

FramerAI Design Tools

Design and publish websites with an interactive design tool

From $10/mo8.1/10

How Our Review Panel Scores Framer

Six independent reviewer personalities assessed Framer's product on their own terms. They landed within 0.5 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Framer competes with, and how they differ.

Webflow8.2/10

Webflow targets the same designer-first no-code website-builder market with a more code-adjacent visual CSS/DOM control panel and a steeper learning curve, while Framer emphasizes a simpler AI-assisted canvas aimed at both designers and non-technical marketers.

1 product reviewed on TopReviewed

Figma

Figma, the design tool whose territory Framer originally competed in for prototyping, expanded into site publishing with Figma Sites, pulling its large existing design-tool user base directly into Framer's website-builder market.

S

Squarespace8.2/10

Squarespace serves a broader small-business and creator market with template-first setup and built-in commerce and domain services, competing on ease-of-use and price rather than the pixel-level design control Framer offers professional designers.

1 product reviewed on TopReviewed

Wix8.0/10

Wix targets the mass-market SMB segment with drag-and-drop templates and its own AI site generator, competing on volume and price rather than the professional-designer positioning Framer holds.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Framer's history, with sources.

1. Aug 28, 2025Funding

   Series D — $100M at $2B valuation led by Meritech and Atomico

   Framer raised a $100 million Series D led by existing investors Meritech Capital Partners and Atomico, reaching a $2 billion valuation, with the company reporting $50 million in ARR and over 500,000 monthly active users.

   techcrunch.com
2. Nov 12, 2024Milestone

   Framer Motion animation library spun out as independent project Motion

   With Framer's backing, creator Matt Perry spun the open-source Framer Motion animation library (built from his 2018 Popmotion project, which Framer had acquired) out into an independent project renamed Motion, with Framer becoming its first corporate sponsor.

   motion.dev
3. Sep 28, 2023Funding

   Series C — $27M led by Meritech Capital

   Framer raised a $27 million Series C led by Meritech Capital, with participation from Accel and Atomico, bringing total funding to $87 million as Framer Sites grew over 20% month-on-month.

   tech.eu
4. May 2022Launch

   Framer Sites launches, pivoting to a no-code website builder

   Framer launched Sites, a cloud-based no-code website builder with a visual canvas, CMS and one-click publishing, marking the company's pivot from its original desktop prototyping tool toward professional web design.

   framer.com
5. Nov 12, 2018Funding

   Series B — $24M led by Atomico

   Framer raised a $24 million Series B led by Atomico with participation from Accel and AngelList, bringing total funding to $33 million.

   techcrunch.com
6. Dec 20, 2017Funding

   Series A — $7.7M led by Accel

   Framer raised a $7.7 million Series A led by Accel (Investment Partner Luciana Lixandru), to expand product development, hiring, and design education efforts.

   isvworld.com
7. 2014Founded

   Founded by Koen Bok and Jorn van Dijk in Amsterdam

   Koen Bok and Jorn van Dijk founded Framer in Amsterdam after leaving Facebook, where they had worked for roughly two years following Facebook's 2011 acquisition of their earlier venture, the design studio Sofa.

   techcrunch.com