Wix

About Wix

Financials

Dated, source-cited figures. Estimates are marked.

Products by Wix

All products by Wix reviewed by our AI panel of experts.

Wix AIAI Design Tools

AI-powered website builder with automated design and content generation

From $17/mo8.0/10

How Our Review Panel Scores Wix

Six independent reviewer personalities assessed Wix's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Wix competes with, and how they differ.

S

Squarespace8.2/10

Squarespace targets design-conscious small businesses and creatives with a smaller, more curated template library and less granular drag-and-drop control than Wix's editor, at a comparable subscription price point.

1 product reviewed on TopReviewed

Webflow8.2/10

Webflow targets professional designers and agencies with CSS-level visual control and a separate CMS/hosting model, versus Wix's broader no-code SMB audience and all-in-one hosting.

1 product reviewed on TopReviewed

W

WordPress.com

WordPress.com (Automattic) is built on the open-source WordPress core with a vast third-party plugin and theme ecosystem, unlike Wix's closed, proprietary platform and in-house app market.

G

GoDaddy Website Builder

GoDaddy bundles its website builder with domain registration and hosting as an upsell to its larger domain-registrar business, offering a simpler, more template-locked editor than Wix's.

Framer8.1/10

Framer is AI-first and animation/interaction-heavy, built for designers publishing marketing sites; it overlaps with Wix's newer AI Website Builder push but lacks Wix's breadth of bookings, e-commerce and business-app features.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Wix's history, with sources.

1. Jun 18, 2025Acquisition

   Acquired Base44 for ~$80M upfront plus earn-outs

   Wix acquired AI app-builder Base44 for an initial payment of approximately $80 million, with additional earn-out payments through 2029, to expand its AI portfolio and "vibe coding" capabilities.

   finance.yahoo.com
2. Dec 31, 2024Milestone

   First year of positive GAAP operating income in company history

   Wix reported FY2024 GAAP operating income of $100.1 million on total revenue of $1.761 billion, its first full year of positive GAAP operating income.

   sec.gov
3. 2023Launch

   Launched Wix Studio

   Wix launched Wix Studio, a web platform aimed at agencies and enterprise-level designers, extending Editor X toward a more advanced design and collaboration workflow.

   wix.com
4. June 2021Acquisition

   Acquired Modalyst

   Wix acquired dropshipping and supplier marketplace platform Modalyst, connecting Wix merchants to a supplier network to extend its native e-commerce offering.

   prnewswire.com
5. May 2021Acquisition

   Acquired Rise.ai

   Wix acquired Rise.ai, a gift-card and customer re-engagement platform, to extend native Wix eCommerce with loyalty programs, rewards and referrals.

   prnewswire.com
6. Nov 6, 2013Milestone

   IPO on NASDAQ

   Wix.com Ltd. went public on the NASDAQ Global Market, raising approximately $127 million for the company and selling shareholders at $16.50 per share.

   sec.gov
7. March 2011Funding

   Series D — $40M

   Wix raised a $40 million Series D round from Benchmark Capital, Bessemer Venture Partners and Mangrove Capital Partners, bringing cumulative private funding to about $61 million.

   en.wikipedia.org
8. April 2010Funding

   Series C — $10M

   Wix raised a $10 million Series C round from Benchmark Capital, Bessemer Venture Partners and Mangrove Capital Partners.

   en.wikipedia.org
9. 2006Founded

   Wix founded in Tel Aviv

   Avishai Abrahami, Nadav Abrahami and Giora Kaplan founded Wix in Tel Aviv, Israel, after struggling to build a website for another startup.

   wix.com