Looka

Looka, formerly Logojoy, is an AI-powered graphic design platform founded in November 2016 by Dawson Whitfield and headquartered in Toronto, Ontario, Canada. The platform enables small business owners and entrepreneurs to generate professional logos, brand kits, and websites using machine learning without requiring design expertise.

Looka's core product is an AI logo generator that produces customized concepts from a company name and user-selected style preferences. Customers receive brand packages including logo files in multiple formats, color palettes, font pairings, business card templates, and social media assets. The company has served more than 20 million users across 188 countries and generated over 10 billion custom logo concepts as of 2024.

Looka raised $900,000 in a seed round in June 2017, followed by a $6 million Series A led by Real Ventures in November 2018, with participation from Boston-based Flybridge Capital, bringing total disclosed funding to $6.9 million. The company employs approximately 35 people and rebranded from Logojoy to Looka in 2019 when it expanded its product line beyond logos to include broader brand identity and website services.