Canva

About Canva

Financials

Dated, source-cited figures. Estimates are marked.

Products by Canva

All products by Canva reviewed by our AI panel of experts.

Leonardo.aiAI Image Generation

AI-powered image and video generation for creatives

From $10/mo7.9/10

CanvaAI Design Tools

Design anything. Publish anywhere.

From $9/mo7.3/10

How Our Review Panel Scores Canva

Six independent reviewer personalities assessed Canva's products on their own terms. They disagreed by 2.4 points — The Skeptic was the hardest to convince, The Decision Maker the most positive.

Averaged across 2 reviewed products in our catalog. Scores are out of 10.

Competitive Landscape

Who Canva competes with, and how they differ.

Adobe7.9/10

Adobe Express competes directly with Canva's design tool for templated graphics and social content, while Firefly overlaps with Leonardo.ai for AI image generation; Adobe leverages deeper integration with Photoshop/Illustrator and targets both prosumer and enterprise creative teams at a higher price point.

3 products reviewed on TopReviewed

Picsart7.9/10

Picsart focuses more heavily on photo editing and mobile-first content creation with AI tools, targeting individual creators and social media users rather than Canva's broader presentation/document design use cases.

1 product reviewed on TopReviewed

Fotor7.8/10

Fotor is a lower-cost photo editing and design tool aimed at casual users and small businesses, with a narrower feature set than Canva's full design and collaboration platform.

1 product reviewed on TopReviewed

Ideogram7.9/10

Ideogram is a text-to-image AI generator specializing in accurate text rendering within images, competing narrowly with Leonardo.ai rather than Canva's design suite.

1 product reviewed on TopReviewed

Recraft8.0/10

Recraft focuses on AI-generated vector graphics and brand assets for designers, overlapping with Leonardo.ai's image generation but not Canva's broader templated design workflow.

1 product reviewed on TopReviewed

Midjourney5.5/10

Midjourney is a Discord-based and web AI image generator known for high-quality artistic outputs, competing directly with Leonardo.ai on image generation quality but with no design-suite or template offering like Canva.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Canva's history, with sources.

1. Aug 20, 2025Milestone

   Canva employee tender offer values the company at $42 billion

   Fidelity Management and JPMorgan Asset Management led a share sale letting "Canvanauts" cash out vested equity at $1,646.14/share, up from a $32B valuation in 2024, widely read as IPO groundwork.

   bloomberg.com
2. Jul 30, 2024Acquisition

   Canva acquires AI image-generation platform Leonardo.Ai

   The Sydney-based generative AI startup became Canva's 8th acquisition; terms were undisclosed and the deal closed within about a month of announcement.

   bloomberg.com
3. Mar 26, 2024Acquisition

   Canva acquires Affinity (Serif) for approximately $380 million

   The UK-based maker of Affinity Designer, Photo and Publisher was Canva's first move upmarket toward professional designers, retaining perpetual-license pricing for existing users.

   techcrunch.com
4. Feb 2, 2022Acquisition

   Canva acquires data-visualization platform Flourish

   London-based Flourish (clients included the BBC, Sky and Deloitte) brought 44 employees and over 800,000 customers into Canva; terms were not disclosed.

   techcrunch.com
5. Sep 14, 2021Funding

   Canva raises $200M at $40 billion valuation, its all-time peak

   Led by T. Rowe Price with Franklin Templeton, Sequoia Capital Global Equities, Bessemer, Greenoaks and others; Canva reported 60M+ monthly active users and was on track to exceed $1B annualized revenue.

   techcrunch.com
6. Apr 6, 2021Funding

   Canva raises $71M at $15 billion valuation, passes $500M annualized revenue

   T. Rowe Price and Dragoneer led the round; the jump made founders Melanie Perkins and Cliff Obrecht billionaires. Annualized revenue was up 130% year over year.

   forbes.com
7. Feb 24, 2021Acquisition

   Canva acquires background-removal startup Kaleido.ai and Smartmockups

   Vienna-based Kaleido (maker of remove.bg and Unscreen) and Czech mockup-generator Smartmockups were acquired for an undisclosed sum, reportedly close to nine figures for Kaleido.

   techcrunch.com
8. Jun 22, 2020Funding

   Canva raises $60M at $6 billion valuation

   The round was backed by Bond, General Catalyst, Steamboat Ventures, Felicis Ventures and Blackbird Ventures, nearly doubling Canva's valuation from October 2019.

   techcrunch.com
9. Oct 16, 2019Funding

   Canva raises $85M at $3.2 billion valuation, launches Canva Enterprise

   Existing investors Bond, General Catalyst, Bessemer Venture Partners, Blackbird and Sequoia China backed the round, up from a $2.5B valuation five months earlier.

   techcrunch.com
10. May 17, 2019Acquisition

    Canva acquires free stock-media sites Pixabay and Pexels

    The German stock-photo/video sites brought over 1 million free images into Canva and became the basis of a "Photos Unlimited" subscription tier.

    canva.com
11. Jan 8, 2018Funding

    Canva reaches unicorn status at $1 billion valuation

    A $40M round led by Sequoia Capital China, with existing investors Blackbird Ventures and Felicis Ventures, valued Canva at $1 billion after the company turned profitable in 2017.

    techcrunch.com
12. Mar 20, 2013Funding

    Canva raises $3M seed round plus $1.4M Australian government grant

    Backers included Blackbird Ventures, Matrix Partners, InterWest Partners and 500 Startups, alongside angels Bill Tai and Lars Rasmussen. Founders Melanie Perkins and Cliff Obrecht had previously built Fusion Books, an online yearbook tool, in 2007.

    canva.com