San Francisco, CA
Headquarters
San Francisco, CAFounded
2021CEO / Founder
David HolzEmployees
11-50Funding
BootstrappedProducts
1 product listedAvg. AI Score
5.5/10Website
midjourney.comProfile updated
Midjourney, Inc. operates an AI image generation platform that creates digital artwork from text prompts. The company was founded in 2021 by David Holz, former co-founder of Leap Motion, and is headquartered in San Francisco, California. The service is accessed primarily through Discord bot commands.
Midjourney's AI model generates images across various artistic styles including photorealistic renders, paintings, and illustrations. Users interact with the service through Discord servers, submitting text descriptions to generate four image variations per prompt. The platform has gained adoption among digital artists, content creators, and marketing professionals for concept art, social media content, and creative projects.
The company operates as a self-funded research lab without disclosed external investment. Midjourney uses a subscription-based revenue model with tiered pricing plans based on usage limits. The service has processed millions of image generation requests since launch, competing with platforms like DALL-E 2, Stable Diffusion, and Adobe Firefly in the AI image generation market.
Dated, source-cited figures. Estimates are marked.
All products by Midjourney, Inc. reviewed by our AI panel of experts.
Six independent reviewer personalities assessed Midjourney, Inc.'s product on their own terms. They disagreed by 3.0 points — The Domain Practitioner was the hardest to convince, The Power User the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Who Midjourney, Inc. competes with, and how they differ.
Ships Stable Diffusion as an open-weight model that can be self-hosted or run via third-party API, versus Midjourney's closed, subscription-only Discord/web service.
1 product reviewed on TopReviewedFounded by former Stability AI researchers, Flux offers open and commercially-licensed model weights for self-hosting or API integration, whereas Midjourney ships only as a hosted subscription product with no downloadable weights.
1 product reviewed on TopReviewedSpecializes in accurate in-image text rendering and poster/logo-style graphic generation, a narrower niche than Midjourney's general artistic image and video generation.
1 product reviewed on TopReviewedBundles image generation into the Creative Cloud subscription and trains on licensed Adobe Stock content for commercial-safety guarantees, targeting enterprise creative teams rather than Midjourney's hobbyist, Discord-native community.
3 products reviewed on TopReviewedDistributes image generation (and Sora video) for free or bundled inside the mass-market ChatGPT app, trading Midjourney's higher per-image artistic fidelity for scale and zero-friction access.
2 products reviewed on TopReviewedFocuses on AI video generation and editing (Gen-3/Gen-4) for film and ad production workflows, competing directly with Midjourney's 2025 video model rather than its core image-generation business.
1 product reviewed on TopReviewedKey milestones in Midjourney, Inc.'s history, with sources.
V8 alpha released
Midjourney shipped V8 Alpha with improved prompt-following, better text rendering, roughly 5x faster generation, new --chaos/--weird parameters, and a native 2K --hd mode.
updates.midjourney.comWarner Bros. Discovery sues Midjourney for copyright infringement
Warner Bros. Discovery filed suit against Midjourney alleging unauthorized use of its studio content (Batman, Superman, etc.) to train and generate images.
deadline.comV1 video model released
Midjourney launched its first video model, letting users animate still images through an "Image-to-Video" Animate workflow, priced roughly 25x cheaper than existing market alternatives.
updates.midjourney.comDisney and Universal sue Midjourney for copyright infringement
Disney and Universal Pictures filed a copyright infringement lawsuit against Midjourney over its image generator producing characters from their films.
reuters.comV7 alpha released
V7 Alpha shipped with smarter prompt handling, higher image quality, a "Draft Mode" that renders 10x faster at half the cost, and personalization turned on by default.
updates.midjourney.comVersion 6.1 released, becomes default model
V6.1 shipped more coherent anatomy, higher image quality, about 25% faster processing, better text accuracy, new upscalers, and a versioned personalization model; it became the default model for all users.
updates.midjourney.comVersion 6 alpha released
Midjourney released V6 alpha, a model trained from scratch over nine months, adding in-image text rendering and an overhauled prompting system.
venturebeat.comWeb app alpha launched
Midjourney launched an alpha web app allowing image generation outside Discord with a visual settings UI, initially gated to accounts with 10,000+ prior generations.
venturebeat.comArtists file first generative-AI copyright class action naming Midjourney
Sarah Andersen, Kelly McKernan, and Karla Ortiz filed a copyright infringement lawsuit against Midjourney, Stability AI, and DeviantArt, one of the first major generative-AI art copyright cases.
theverge.comFounder confirms Midjourney is self-funded, profitable, ~10-person team
David Holz told The Register that Midjourney is self-funded with no outside investors ("we have no investors"), already profitable, and run by about 10 people, roughly a year after leaving Leap Motion to start it.
theregister.comPublic open beta launched
Midjourney opened its image-generation Discord bot to public open beta, its first widely accessible release.
twitter.comMidjourney founded by David Holz in San Francisco
David Holz, a co-founder of Leap Motion, founded Midjourney, Inc. in San Francisco in 2021 to build a text-to-image generation service.
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