Persona

About Persona

Financials

Dated, source-cited figures. Estimates are marked.

Products by Persona

All products by Persona reviewed by our AI panel of experts.

PersonaAI Security

Identity verification and fraud prevention platform for businesses

From $250/mo7.9/10

How Our Review Panel Scores Persona

Six independent reviewer personalities assessed Persona's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Persona competes with, and how they differ.

S

Socure

US identity-verification and fraud-decisioning platform that raised $450M at a $4.5B valuation in 2021 — more than double Persona's $2B — with a deeper focus on financial-services risk scoring versus Persona's broader no-code verification API.

O

Onfido

UK-founded document and biometric identity-verification vendor acquired by Entrust for roughly $650M in 2024, giving it enterprise security-vendor distribution that independent, API-first Persona lacks.

V

Veriff

Estonia-based identity-verification API positioned as the "Stripe for identity," historically stronger in European KYC coverage than Persona's more US-centric customer base.

Middesk8.0/10

Focuses on business (KYB) verification with deep US Secretary-of-State and IRS entity data, versus Persona's consumer-identity (biometric/document KYC) core with business verification layered on later.

1 product reviewed on TopReviewed

Plaid

Primarily a financial-data-aggregation API that added identity verification (Plaid IDV) as an extension in 2022, competing with Persona mainly in fintech account-opening flows rather than Persona's broader cross-industry verification use cases.

Company Timeline

Key milestones in Persona's history, with sources.

1. Jun 22, 2026Partnership

   Named Anthropic's identity-checking provider for Claude

   Anthropic said it uses San Francisco-based Persona as its identity-checking provider for age and ID verification on Claude.

   techcrunch.com
2. Feb 24, 2026Partnership

   Discord ended UK age-verification test with Persona after backlash

   Discord ran a limited UK age-assurance test using Persona, then discontinued it and moved toward other verification methods following user backlash over Persona's Founders Fund and Palantir investor ties.

   techcrunch.com
3. Apr 30, 2025Funding

   Series D — $200M co-led by Founders Fund and Ribbit Capital at $2B valuation

   Persona raised a $200M Series D co-led by Founders Fund and Ribbit Capital, valuing the identity-verification platform at $2 billion.

   siliconangle.com
4. Oct 27, 2022Launch

   Expanded from identity-verification API into a full platform

   Persona launched a risk-assessment engine, identity workflow builder, graph database for fraud and link analysis, and a third-party app marketplace, expanding beyond its core verification API.

   techcrunch.com
5. Sep 15, 2021Funding

   Series C — $150M led by Founders Fund at $1.5B valuation

   Persona closed a $150M Series C led by Founders Fund, with Meritech Capital, BOND, Index Ventures and Coatue participating, valuing the company at $1.5 billion.

   siliconangle.com
6. May 4, 2021Funding

   Series B — $50M led by Index Ventures

   Persona raised a $50M Series B led by Index Ventures after reporting more than 10x year-over-year revenue growth; Index Ventures' Mark Goldberg joined the board.

   techcrunch.com
7. Jan 28, 2020Funding

   Series A — $17.5M led by Coatue and First Round Capital

   Persona raised a $17.5M Series A led by Coatue and First Round Capital, with angel investment from Plaid co-founders Zach Perret and William Hockey, Figma's Dylan Field, and DoorDash's Tony Xu.

   techcrunch.com