Personetics
Headquarters
Tel Aviv, IsraelFounded
2010CEO / Founder
David SosnaEmployees
201-500Funding
Series D+ — $169MProducts
1 product listedAvg. AI Score
7.6/10Website
personetics.com/
Profile updated
About Personetics
Personetics was founded in 2013 by David Sosna and David Govrin and is headquartered in Tel Aviv, Israel, with offices in New York, London, and Singapore. The company develops software that enables banks to analyze customer transaction data and deliver personalized financial insights, automated savings programs, and proactive money management tools to retail banking customers.
The company's core platform includes products such as Engage, which delivers personalized financial insights and recommendations to bank customers, and Act, which automates financial actions like savings transfers based on spending patterns. Personetics counts major financial institutions among its clients, including Santander, US Bank, Royal Bank of Canada, and Crédit Agricole, and states its platform reaches over 150 million banking customers across more than 30 markets.
Personetics has raised approximately $169 million in total funding. A $75 million Series D round was closed in 2021, led by Warburg Pincus, with participation from existing investors including Sequoia Capital Israel and Lightspeed Venture Partners. The company employs several hundred people across its global offices.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Personetics
All products by Personetics reviewed by our AI panel of experts.
How Our Review Panel Scores Personetics
Six independent reviewer personalities assessed Personetics's product on their own terms. They disagreed by 2.0 points — The Finance Lead was the hardest to convince, The Decision Maker the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Personetics competes with, and how they differ.
Kasisto's KAI platform centers on conversational AI (chat and voice banking assistants) as the primary channel, a narrower interaction-layer approach versus Personetics' broader real-time behavioral-insights and nudge engine spanning digital banking, deposit growth, and financial-wellness use cases.
1 product reviewed on TopReviewedMX leads with financial data connectivity and enrichment (account aggregation, transaction categorization) as its core product, layering AI insights on top of that data infrastructure, while Personetics is insights-first and sells more narrowly into banks/credit unions rather than fintechs directly.
Strands (Barcelona-based) offers a comparable AI-driven personal financial management and insights stack for banks (Engager for nudges, Compass for SME cashflow forecasting), but operates at meaningfully smaller scale and funding than Personetics, competing most directly on personalized digital money-management insights.
Company Timeline
Key milestones in Personetics's history, with sources.
- Partnership
Plaid partners with Personetics on Open Finance Intelligence
Personetics and open-banking data provider Plaid announced a partnership to combine Plaid's external account data with Personetics' engine, giving banks a fuller view of a customer's finances across accounts held elsewhere to power more accurate insights and offers.
crowdfundinsider.com - Partnership
AI platform embedded in Fiserv's Experience Digital banking suite
Personetics' AI-driven platform was embedded within Experience Digital (XD), Fiserv's digital banking suite, giving banks and credit unions using Fiserv real-time personalized guidance, contextual offers, and financial-wellness prompts natively inside the product.
businesswire.com - Milestone
Udi Ziv named CEO, succeeding co-founder David Sosna
Personetics named Udi Ziv (formerly of SAP, NICE, and Earnix) as CEO, succeeding co-founder David Sosna, who had led the company for 13 years and stayed on to assist with the transition. Chairman Avi Zeevi (Viola Ventures) credited Sosna with laying the foundation for the company's growth.
prnewswire.co.uk - Milestone
Lays off 30 employees, 8% of team
Personetics laid off 30 employees, about 8% of its workforce, leaving the company with approximately 350 employees.
calcalistech.com - Funding
Raises $85M from Thoma Bravo, total funding hits $160M since 2021
Thoma Bravo invested $85 million in Personetics, on top of prior 2021 backers (Warburg Pincus and others), bringing total funding raised since early 2021 to over $160 million; the company did not disclose valuation. Capital earmarked for international expansion.
techcrunch.com - Funding
Raises $75M from Warburg Pincus
Personetics raised $75 million in a funding round led by private equity firm Warburg Pincus to fund expansion of its AI-driven personalization platform for banks.
fintechfutures.com - Partnership
Santander UK launches My Money Manager, built with Personetics
Santander UK partnered with Personetics to launch My Money Manager, an AI-driven digital banking tool giving customers personalized cash-flow insights, payment reminders, and spending analysis inside the Santander mobile app.
finovate.com - Funding
First financing round — $6.5M from Sequoia Capital and Carmel Ventures
Personetics raised $6.5 million in its first institutional round, earmarked for technology development and building a business development, marketing, and sales network.
en.globes.co.il - Founded
Personetics founded by David Sosna and David Govrin
David Sosna (CEO) and David Govrin founded Personetics Technologies in New York (with Tel Aviv development operations), following their 2007 sale of prior company Actimize to NICE Systems for $280M.
en.globes.co.il
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