Pulley
Headquarters
San Francisco, CAFounded
2020CEO / Founder
Yin WuEmployees
51-200Funding
Series B — $50MProducts
1 product listedAvg. AI Score
7.9/10Website
pulley.com/
Profile updated
About Pulley
Pulley is a cap table management and equity administration platform founded in 2020 by Yin Wu and James Squires, headquartered in San Francisco, California. The company targets early-stage and growth-stage startups, providing software to help founders and finance teams track ownership, model dilution, and manage equity-related compliance.
Pulley's core product includes cap table management, 409A valuations, scenario modeling for fundraising rounds, and tools for issuing and tracking stock options and SAFEs. The platform is designed to serve companies from incorporation through later funding stages, competing with established players such as Carta and Shareworks. Pulley has positioned itself as a lower-cost alternative with a focus on founder usability.
The company raised a $16M Series A round in 2021 led by Stripe, followed by additional funding that brought total disclosed investment to approximately $44M. Notable backers include Y Combinator, which supported Pulley in its early stages. As of available data, the company employs between 51 and 200 people.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Pulley
All products by Pulley reviewed by our AI panel of experts.
How Our Review Panel Scores Pulley
Six independent reviewer personalities assessed Pulley's product on their own terms. They landed within 0.9 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Pulley competes with, and how they differ.
Carta is the long-dominant incumbent in cap table and 409A valuation software, serving startups, VCs, and law firms on one shared platform; Pulley sells directly to founders and finance teams only, and press coverage (2024) frames Pulley as the most visible challenger following Carta's 2023 secondary-marketplace conflict-of-interest controversy.
Company Timeline
Key milestones in Pulley's history, with sources.
- Milestone
Named to Forbes Fintech 50 2024
Pulley debuted as one of 13 newcomers on Forbes' ninth annual Fintech 50 list; Forbes described Pulley as "the most visible challenger to Carta."
forbes.com - Funding
Series B — $40M led by Founders Fund
Pulley raised a $40 million Series B led by Keith Rabois at Founders Fund, who joined its board of directors; existing investors Stripe, Elad Gil, Jack Altman, and Avichal Garg also participated, bringing total funding to $50 million.
pulley.com - Funding
Series A — $10M led by Stripe
Pulley closed a $10 million Series A led by Stripe, with participation from General Catalyst, Caffeinated Capital, 8VC, and Combine, to grow its cap table and equity management platform.
prnewswire.com - Founded
Pulley founded in San Francisco by Yin Wu and Grant Oladipo
Pulley was founded in 2020 by Yin Wu and Grant Oladipo in San Francisco as a Y Combinator Winter 2020 batch company, building cap table and equity management software for startups.
ycombinator.com
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