Quizlet, Inc.
Headquarters
San Francisco, CAFounded
2005CEO / Founder
Lex BayerEmployees
201-500Funding
Series C — $62MProducts
1 product listedAvg. AI Score
7.8/10Website
quizlet.com/
Profile updated
About Quizlet, Inc.
Quizlet, Inc. is an education technology company headquartered in San Francisco, California, founded in 2005 by Andrew Sutherland, who built the first version as a 15-year-old student to help himself study French vocabulary. The platform provides digital study tools including flashcards, practice quizzes, and collaborative learning games, operating under a freemium model that offers basic features at no cost and premium features through paid subscriptions.
Quizlet's core product allows users to create and share study sets, which can be used across multiple study modes including Learn, Match, Gravity, and Spell. The platform serves a broad range of learners from K-12 students to college and professional exam candidates. Quizlet has reported over 60 million monthly active users globally, with significant adoption in the United States and international markets. In 2023, Quizlet introduced AI-powered study tools, including a feature called Q-Chat, a tutoring assistant built on OpenAI's technology.
Quizlet raised approximately $62 million in total funding across several rounds, including a $30 million Series C in 2015 led by General Atlantic and a $20 million Series D in 2017. The company was valued at $1 billion following its 2017 funding round. Lex Bayer, formerly of Airbnb, became CEO in 2019, succeeding founder Andrew Sutherland. The company has undergone workforce reductions in recent years, including layoffs in 2023, as it restructured operations around its AI product strategy.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Quizlet, Inc.
All products by Quizlet, Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores Quizlet, Inc.
Six independent reviewer personalities assessed Quizlet, Inc.'s product on their own terms. They disagreed by 1.0 points — The Domain Strategist was the hardest to convince, The Power User the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Quizlet, Inc. competes with, and how they differ.
Chegg bundles subscription homework help, textbook rentals and AI tutoring under one paid plan, competing on breadth of student services rather than Quizlet's narrower flashcard and study-set focus.
Anki is a free, open-source spaced-repetition flashcard app sold as a one-time download rather than a subscription, appealing to users who want algorithmic control over Quizlet's social, ready-made study-set model.
Khan Academy is a free, donor-funded platform built around instructional videos and curriculum-mapped practice exercises, competing for the same study time through guided lessons rather than user-generated flashcard sets.
1 product reviewed on TopReviewedCourse Hero monetizes a crowdsourced library of course-specific study guides and past assignments via subscription, competing for last-minute exam-prep traffic rather than vocabulary and concept drilling.
Brainscape is a smaller, direct flashcard rival built around a confidence-based spaced-repetition algorithm, competing on study method rather than Quizlet's larger user-generated content library and game modes.
Company Timeline
Key milestones in Quizlet, Inc.'s history, with sources.
- Acquisition
Quizlet acquires Coconote
Quizlet acquired Coconote, a viral AI note-taking app that converts audio and video recordings into notes, quizzes and flashcards, to extend its audio-based learning capabilities.
prnewswire.com - Milestone
Kurt Beidler appointed CEO
Quizlet named Kurt Beidler, former co-CEO of Zwift and a 17-year Amazon veteran, as its new Chief Executive Officer, succeeding Lex Bayer.
prnewswire.com - Milestone
Lex Bayer appointed CEO
Quizlet named Lex Bayer, former CEO of Starship Technologies, as Chief Executive Officer, succeeding Matthew Glotzbach who stayed on through December 2022 to support the transition.
prnewswire.com - Funding
Series C — $30M led by General Atlantic
Quizlet raised a $30 million Series C round led by General Atlantic; CEO Matthew Glotzbach said the round valued the business at $1 billion, five times its 2018 round.
techcrunch.com - Milestone
Founder Andrew Sutherland departs Quizlet
Founder and CTO Andrew Sutherland left Quizlet in 2020 after nearly fifteen years, citing disagreements with the executive team over company direction.
asuth.com - Funding
Series B — $20M led by Icon Ventures
Quizlet raised $20 million in Series B funding led by Icon Ventures, with prior backers Union Square Ventures, Costanoa Ventures, Owl Ventures and Altos Ventures participating, bringing total funding to $32 million.
prnewswire.com - Milestone
Matthew Glotzbach joins as CEO
Quizlet hired Matthew Glotzbach, a 12-year Google/YouTube veteran, as Chief Executive Officer; founder Andrew Sutherland transitioned to Founder and CTO.
techcrunch.com - Funding
Series A — $12M led by Union Square Ventures and Costanoa Venture Capital
Quizlet raised its first outside capital, a $12 million Series A round, after having been profitable and self-funded since 2005.
prnewswire.com - Founded
Andrew Sutherland founds Quizlet
Andrew Sutherland, a 15-year-old sophomore at Albany High School in California, built a web-based flashcard tool to study French vocabulary; it grew into Quizlet.
edsurge.com
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