Repricer.com

Repricer.com is an automated repricing platform for online marketplace sellers, operated by xSellco Limited—an Irish software company incorporated in Dublin and trading under the eDesk brand. XSellco was founded in 2012 by Ray Nolan and builds e-commerce enablement tools for sellers on Amazon, eBay, Walmart, and Shopify.

The platform monitors competitor prices across a seller's full inventory and adjusts listings in real time based on configurable repricing strategies, with particular focus on winning the Amazon Buy Box. In September 2020, xSellco merged Repricer.com with RepricerExpress—a Belfast-based repricing tool acquired via Lucid Interactive in 2019—creating a unified platform that processes approximately 20 billion price changes per month across Amazon and eBay.

xSellco employs roughly 98 people across offices in Dublin, London, Cork, New York, and Derry and has not raised external funding. The company also operates eDesk, a customer support helpdesk for e-commerce sellers, and FeedbackExpress, a review management tool. Repricer.com serves sellers in more than 40 countries and holds membership in the Amazon Marketplace Developer Council.