Repricer.com
Headquarters
Dublin, IrelandEmployees
51-200Funding
BootstrappedProducts
1 product listedAvg. AI Score
7.8/10Website
www.repricer.com/
Profile updated
About Repricer.com
Repricer.com is an automated repricing platform for online marketplace sellers, operated by xSellco Limited—an Irish software company incorporated in Dublin and trading under the eDesk brand. XSellco was founded in 2012 by Ray Nolan and builds e-commerce enablement tools for sellers on Amazon, eBay, Walmart, and Shopify.
The platform monitors competitor prices across a seller's full inventory and adjusts listings in real time based on configurable repricing strategies, with particular focus on winning the Amazon Buy Box. In September 2020, xSellco merged Repricer.com with RepricerExpress—a Belfast-based repricing tool acquired via Lucid Interactive in 2019—creating a unified platform that processes approximately 20 billion price changes per month across Amazon and eBay.
xSellco employs roughly 98 people across offices in Dublin, London, Cork, New York, and Derry and has not raised external funding. The company also operates eDesk, a customer support helpdesk for e-commerce sellers, and FeedbackExpress, a review management tool. Repricer.com serves sellers in more than 40 countries and holds membership in the Amazon Marketplace Developer Council.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Repricer.com
All products by Repricer.com reviewed by our AI panel of experts.
How Our Review Panel Scores Repricer.com
Six independent reviewer personalities assessed Repricer.com's product on their own terms. They disagreed by 1.0 points — The Skeptic was the hardest to convince, The Decision Maker the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Repricer.com competes with, and how they differ.
A dedicated Amazon repricing tool competing directly on rule-based and algorithmic repricing for third-party marketplace sellers, with tiered SaaS pricing based on SKU count, similar to Repricer.com's core niche rather than the broader e-commerce personalization/storefront tools in the candidate list.
Company Timeline
Key milestones in Repricer.com's history, with sources.
- Milestone
Parent company xSellco rebrands as eDesk
xSellco, the Dublin company operating Repricer.com, renamed itself eDesk; Repricer.com continued as eDesk's dynamic-pricing product line.
siliconrepublic.com - Acquisition
RepricerExpress merged into Repricer.com
xSellco acquired Lucid Interactive, maker of RepricerExpress, merging it into Repricer.com to create a combined repricing platform automating over 100 million price changes daily across 40+ countries and marketplaces.
channelx.world - Founded
xSellco founded in Dublin by Ray Nolan
Repricer.com originated as a product line of xSellco, the Dublin ecommerce-tools company founded by Hostelworld.com founder Ray Nolan.
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