Splunk

Splunk
Splunk
  • Headquarters

    San Francisco, CA
  • Founded

    2003
  • CEO / Founder

    Gary Steele
  • Employees

    10000+
  • Funding

    Acquired
  • Products

    1 product listed
  • Avg. AI Score

    8.0/10

Profile updated

Products
1
Avg AI Score
8.0/10
Founded
2003
Funding
About Splunk

Splunk was founded in 2003 by Erik Swan, Rob Das, and Michael Baum and is headquartered in San Francisco, California. The company develops software for searching, monitoring, and analyzing machine-generated big data, with primary applications in security operations, IT monitoring, and observability. Cisco Systems completed its acquisition of Splunk in March 2024 for approximately $28 billion.

Splunk's core product, the Splunk Platform, ingests and indexes log and machine data from IT infrastructure, enabling real-time search, visualization, and alerting. Its security portfolio includes Splunk Enterprise Security, a SIEM product, and Splunk SOAR (Security Orchestration, Automation and Response), acquired via Phantom Cyber in 2018. The company also offers Splunk Observability Cloud, targeting infrastructure monitoring and application performance management. Customers include large enterprises and government agencies across financial services, healthcare, retail, and public sector verticals.

Splunk went public on the Nasdaq under the ticker SPLK in April 2012, raising approximately $229 million in its IPO. Over subsequent years the company made several acquisitions, including SignalFx in 2019 for approximately $1.05 billion and TruSTAR in 2021. At the time of the Cisco acquisition close in March 2024, Splunk employed roughly 8,000 people and had reported annual recurring revenue exceeding $3.7 billion for fiscal year 2024.

Specialties
Security Information and Event ManagementLog ManagementIT Operations MonitoringObservabilitySecurity Orchestration and AutomationMachine Data AnalyticsThreat Detection
Financials

Dated, source-cited figures. Estimates are marked.

Valuation
$28B
sec.gov
Revenue
$3.7B
sec.gov
Products by Splunk

All products by Splunk reviewed by our AI panel of experts.

How Our Review Panel Scores Splunk

Six independent reviewer personalities assessed Splunk's product on their own terms. They disagreed by 2.0 points — The Finance Lead was the hardest to convince, The Decision Maker the most positive.

The Decision Maker
8.5
The Domain Strategist
8.5
The Domain Practitioner
8.2
The Power User
8.2
The Skeptic
8.1
The Finance Lead
6.5

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Splunk competes with, and how they differ.

Datadog logo
Datadog7.0/10

Cloud-native observability platform competing directly with Splunk's IT/log-monitoring business; usage-based SaaS pricing and faster deployment versus Splunk's heavier, higher-cost on-prem/hybrid indexing model.

1 product reviewed on TopReviewed
Elastic logo
Elastic7.5/10

The open-source Elasticsearch/ELK stack is the classic lower-cost alternative to Splunk for log search and SIEM, trading Splunk's polish and enterprise support for a free self-hosted tier and deeper customization.

1 product reviewed on TopReviewed
Palo Alto Networks logo
Palo Alto Networks8.2/10

Cortex XSIAM directly competes with Splunk's SIEM business for the same security-operations-center budget, bundled inside Palo Alto's broader platform play versus Splunk's now Cisco-integrated stack.

1 product reviewed on TopReviewed
CrowdStrike logo
CrowdStrike8.3/10

Falcon's Next-Gen SIEM and LogScale increasingly compete with core Splunk log-analytics use cases, leveraging CrowdStrike's endpoint-telemetry advantage that Splunk lacks natively.

1 product reviewed on TopReviewed
SentinelOne logo
SentinelOne8.1/10

Singularity's XDR/AI-SOC platform overlaps with Splunk's security analytics for threat detection and response, at a smaller enterprise scale and lower price point than Splunk.

1 product reviewed on TopReviewed
Vectra AI logo
Vectra AI7.9/10

Network detection and response (NDR) specialist whose AI-driven attack-signal intelligence competes with Splunk's security analytics for network-layer threat detection, without Splunk's broader log-indexing/observability scope.

1 product reviewed on TopReviewed
Company Timeline

Key milestones in Splunk's history, with sources.

  1. Acquisition

    Cisco completes acquisition of Splunk

    Cisco completed its acquisition of Splunk, which became a wholly-owned subsidiary of Cisco, marking the largest deal in Cisco's history.

    en.wikipedia.org
  2. Acquisition

    Cisco agrees to acquire Splunk for ~$28 billion

    Cisco entered a definitive merger agreement to acquire Splunk in an all-cash deal at $157.00 per share, valuing the transaction at approximately $28 billion.

    sec.gov
  3. Acquisition

    Acquires SignalFx for $1.05 billion

    Splunk acquired cloud monitoring service SignalFx for $1.05 billion, expanding into real-time infrastructure and application monitoring.

    en.wikipedia.org
  4. Acquisition

    Acquires VictorOps for $120 million

    Splunk acquired on-call incident management startup VictorOps for $120 million.

    en.wikipedia.org
  5. Funding

    IPO on NASDAQ under ticker SPLK

    Splunk completed its initial public offering, beginning trading on NASDAQ under the ticker symbol SPLK.

    en.wikipedia.org
  6. Funding

    Raises $40M from early venture investors

    By 2007 Splunk had raised a combined $40 million from venture firms including August Capital, Sevin Rosen, Ignition Partners and JK&B Capital.

    en.wikipedia.org
  7. Founded

    Splunk founded by Michael Baum, Rob Das and Erik Swan

    Michael Baum, Rob Das and Erik Swan founded Splunk in October 2003 to build software for searching and analyzing machine-generated log data.

    en.wikipedia.org

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