Surfer

Surfer is a content optimization and SEO platform founded in 2017 and headquartered in Wrocław, Poland. The company was co-founded by Michał Suski and Tomasz Niezgoda, and focuses on helping content teams and SEO professionals improve organic search visibility through data-driven analysis.

Surfer's core product analyzes top-ranking pages for a given keyword and generates structured content guidelines covering factors such as word count, keyword usage, headings, and NLP-based term recommendations. The platform includes a content editor, an AI writing assistant, a site audit tool, and a keyword research module. It is used by freelance writers, in-house SEO teams, and digital marketing agencies. The company expanded its product scope in 2024 to include tracking of AI-generated search results from platforms such as ChatGPT, Perplexity, and Google's AI Overviews.

Surfer has operated without disclosed external venture funding and is considered largely bootstrapped. The company has grown to an estimated 51–200 employees. It serves a global customer base and distributes its product primarily through a self-serve subscription model.