Wealthfront Corporation

Wealthfront Corporation is an automated wealth management company headquartered in Palo Alto, California, founded in 2008 by Andy Rachleff and Dan Carroll. Originally launched as kaChing, the company rebranded to Wealthfront in 2011 and shifted focus to automated retail investing, becoming one of the early robo-advisors in the U.S. market.

Wealthfront's core product is an automated investment account that uses passive index fund strategies, tax-loss harvesting, and direct indexing for accounts above certain thresholds. The platform also offers a high-yield cash account, automated bond ladder portfolios, and a financial planning tool called Path, which models retirement, home purchase, and college savings scenarios. The company primarily targets younger, salaried professionals and competes directly with Betterment, Schwab Intelligent Portfolios, and Vanguard Digital Advisor.

Wealthfront raised approximately $204.5 million in venture funding from investors including Benchmark, DAG Ventures, and Index Ventures. In January 2022, UBS announced an agreement to acquire Wealthfront for $1.4 billion in cash, but the deal was terminated in September 2022. The company has operated independently since. Andy Rachleff served as CEO for much of the company's history; David Fortunato later took over as CEO.