Zapier
Headquarters
San Francisco, CAFounded
2011CEO / Founder
Wade FosterEmployees
501-1000Funding
Series B — $140MProducts
1 product listedAvg. AI Score
7.6/10Website
zapier.com
Profile updated
About Zapier
Zapier operates an automation platform that connects web applications and services through application programming interfaces (APIs). The company was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop and is headquartered in San Francisco, California. The platform enables users to create automated workflows called "Zaps" that trigger actions between different software applications without requiring coding knowledge.
Zapier's platform integrates with over 7,000 applications including Gmail, Slack, Salesforce, HubSpot, and Shopify. The service processes millions of automated tasks daily for businesses ranging from small startups to Fortune 500 companies. Users can automate processes such as lead management, data synchronization, email marketing, and customer support workflows. The company reports serving over 2 million users across various industries.
The company raised $1.3 million in seed funding in 2012, followed by a $1.2 million Series A round in 2013. In 2021, Zapier completed a $140 million Series B funding round led by Sequoia Capital, valuing the company at $5 billion. The company has maintained a remote-first workforce since its inception and employs approximately 800 people globally. Zapier has remained profitable and cash-flow positive throughout its growth.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Zapier
All products by Zapier reviewed by our AI panel of experts.
How Our Review Panel Scores Zapier
Six independent reviewer personalities assessed Zapier's product on their own terms. They disagreed by 4.0 points — The Skeptic was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Zapier competes with, and how they differ.
Visual, canvas-based scenario builder with more complex branching/looping logic than Zapier's linear Zaps, popular with technical no-code builders at a lower per-op price point.
1 product reviewed on TopReviewed
Open-source and self-hostable workflow automation with a node-based editor; targets developers who want code-level control and data-residency options Zapier's SaaS-only model doesn't offer.
1 product reviewed on TopReviewed
Enterprise-first integration platform (iPaaS) sold to IT/ops teams with governance, recipe-based automation and SOC2/HIPAA compliance depth beyond Zapier's SMB-centric self-serve product.
1 product reviewed on TopReviewed
Enterprise RPA platform focused on desktop/legacy-system automation and bot orchestration, a heavier deployment model than Zapier's app-to-app trigger/action zaps.
1 product reviewed on TopReviewed
Cloud-native RPA platform aimed at large-enterprise process automation with attended/unattended bots, competing more with Zapier's enterprise tier than its self-serve core.
1 product reviewed on TopReviewed
Bundled into Microsoft 365/Power Platform licensing, giving it default distribution inside enterprises already on Microsoft, versus Zapier's pay-per-task, app-agnostic model.
9 products reviewed on TopReviewedCompany Timeline
Key milestones in Zapier's history, with sources.
- Acquisition
Acquires Utopian Lab
Zapier acquired Utopian Lab, a Palo Alto-based provider of AI-powered sales research and copywriting agents founded in 2024.
en.wikipedia.org - Acquisition
Acquires NoCodeOps
Zapier acquired NoCodeOps, an Atlanta-based no-code automation company.
en.wikipedia.org - Acquisition
Acquires Vowel, launches Zapier Central
Zapier acquired the team behind Vowel, an AI-powered video conferencing tool (sunset Dec 27, 2023), and launched Zapier Central, an AI workspace for building bots across 6,000+ apps; Vowel CEO Andrew Berman became Zapier's Director of AI.
prnewswire.com - Launch
Launches Zapier Canvas
Zapier launched Canvas, a diagramming and workflow-mapping tool for visualizing automations.
en.wikipedia.org - Acquisition
Acquires Makerpad
Zapier acquired Makerpad, a no-code education service, expanding into no-code training content.
en.wikipedia.org - Milestone
Secondary sale values Zapier at $5B
Sequoia Capital and Steadfast Financial bought existing shares from early Zapier investors in a secondary transaction implying a $5 billion valuation; the deal raised no new capital for Zapier and none of the three founders sold shares.
forbes.com - Funding
Seed round — $1.2M led by Bessemer Venture Partners and DFJ
Zapier raised a $1.2 million seed round led by Bessemer Venture Partners and Draper Fisher Jurvetson, plus angel investors. This remains the company's only institutional funding round.
en.wikipedia.org - Launch
Public beta launch via Y Combinator
Zapier launched its public beta out of Y Combinator's startup accelerator program.
en.wikipedia.org - Founded
Founded in Columbia, Missouri
Wade Foster, Bryan Helmig, and Mike Knoop founded Zapier as a side project while doing freelance integration work, before joining Y Combinator.
en.wikipedia.org
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