Brevo

About Brevo

Financials

Dated, source-cited figures. Estimates are marked.

Products by Brevo

All products by Brevo reviewed by our AI panel of experts.

BrevoAI Sales Tools

All-in-one marketing platform for email, SMS, and customer relationship management

Free7.9/10

How Our Review Panel Scores Brevo

Six independent reviewer personalities assessed Brevo's product on their own terms. They landed within 0.9 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Brevo competes with, and how they differ.

Mailchimp7.7/10

Targets a similar SMB email-marketing base but leans harder into e-commerce integrations (Shopify, WooCommerce) and has historically priced by contact-list size, where Brevo prices primarily by email send volume.

1 product reviewed on TopReviewed

HubSpot6.8/10

Bundles email marketing into a much broader CRM, sales and service suite aimed at scaling and mid-market teams, at materially higher price points than Brevo's SMB-focused all-in-one plans.

1 product reviewed on TopReviewed

Klaviyo7.7/10

Purpose-built for e-commerce brands with deep Shopify data sync and predictive analytics, pricing on contact volume, whereas Brevo serves a broader cross-industry SMB base across email, SMS and chat.

1 product reviewed on TopReviewed

A

ActiveCampaign

Competes on marketing-automation depth with a built-in CRM and sales pipeline for similar SMB customers, but prices per contact rather than Brevo's send-volume model.

S

SendGrid (Twilio)

Focuses on developer-first transactional email delivered via API, competing mainly with Brevo's transactional-email product rather than its full marketing/CRM suite.

Company Timeline

Key milestones in Brevo's history, with sources.

1. Dec 3, 2025Funding

   Raised €500M ($583M), became a unicorn

   Brevo raised €500 million (~$583 million) from General Atlantic and Oakley Capital, with existing backers Bpifrance and Bridgepoint also participating, pushing its valuation past $1 billion and funding a plan to reach €1 billion in revenue by 2030, including U.S. expansion and AI investment.

   techcrunch.com
2. Dec 11, 2023Acquisition

   Acquired WonderPush and Octolis

   Brevo acquired push-notification platform WonderPush and customer data platform Octolis as part of a multi-year acquisition strategy to round out its CRM with real-time messaging and unified customer-data capabilities.

   globenewswire.com
3. May 2023Milestone

   Rebranded from Sendinblue to Brevo

   Sendinblue renamed itself Brevo, reflecting its expansion beyond email into a full CRM suite spanning email, SMS, chat and sales tools.

   mediapost.com
4. Jan 19, 2023Milestone

   Reached $100M+ ARR, achieved "Centaur" status

   Sendinblue surpassed $100 million in annual recurring revenue while remaining EBITDA-positive, a tenfold increase from $10M ARR five years earlier, joining a small group of private "Centaur" companies.

   finance.yahoo.com
5. Sep 27, 2022Acquisition

   Acquired Yodel.io

   Sendinblue acquired Yodel.io, a cloud-based business phone provider, its fifth acquisition in twelve months as it built out an all-in-one toolkit for small and medium businesses.

   paulhastings.com
6. Sep 30, 2020Funding

   Series B — $160M led by Partech

   Sendinblue raised $160 million in a Series B round led by existing investor Partech, with Bridgepoint, Bpifrance and BlackRock participating, while the profitable all-in-one marketing platform served 180,000 customers across roughly 60 countries.

   techcrunch.com
7. 2012Founded

   Founded as Sendinblue

   Armand Thiberge founded Sendinblue in Paris, France; the company rebranded to Brevo in 2023.

   societe.com