HubSpot

About HubSpot

Financials

Dated, source-cited figures. Estimates are marked.

Products by HubSpot

All products by HubSpot reviewed by our AI panel of experts.

HubSpotAI Sales Tools

All-in-one CRM platform for marketing, sales, and service

Pricing on request6.8/10

How Our Review Panel Scores HubSpot

Six independent reviewer personalities assessed HubSpot's product on their own terms. They disagreed by 3.3 points — The Skeptic was the hardest to convince, The Decision Maker the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who HubSpot competes with, and how they differ.

Salesforce7.7/10

The enterprise CRM incumbent HubSpot has spent two decades unseating from the SMB/mid-market up; broader enterprise feature depth and a higher price point versus HubSpot's bundled Marketing/Sales/Service Hub model built for easier adoption. Salesforce Ventures was even an early HubSpot investor (2011 Series D) before the two became direct rivals.

2 products reviewed on TopReviewed

Brevo7.9/10

SMB-focused marketing automation and CRM suite competing directly with HubSpot Marketing Hub at a lower price point, priced on email/SMS send volume rather than HubSpot's per-seat model.

1 product reviewed on TopReviewed

Apollo.io8.1/10

Sales engagement platform with its own B2B contact database, overlapping with HubSpot Sales Hub and Breeze Intelligence enrichment; packaged and priced for outbound-heavy SDR teams rather than full-funnel marketing.

1 product reviewed on TopReviewed

Klaviyo7.4/10

E-commerce-native email/SMS marketing automation competing with HubSpot Marketing Hub for online retail customers, with deeper native Shopify/e-commerce data integration than HubSpot's more general-purpose CRM approach.

1 product reviewed on TopReviewed

Outreach7.7/10

Sales engagement platform for structured multichannel sequencing and pipeline execution, competing with HubSpot Sales Hub inside enterprise sales orgs; narrower in scope than HubSpot's combined marketing-sales-service platform.

1 product reviewed on TopReviewed

Zoho CRM7.3/10

Budget all-in-one CRM/marketing/finance software bundle aimed at cost-sensitive SMBs; undercuts HubSpot on price with a broader, if less polished, suite that extends beyond marketing/sales/service into finance and HR.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in HubSpot's history, with sources.

1. Feb 11, 2026Milestone

   FY2025 revenue reaches $3.13 billion

   HubSpot reported full-year 2025 total revenue of $3.13 billion, up 19% year-over-year, in its Q4/FY2025 earnings release.

   finance.yahoo.com
2. Sep 18, 2024Launch

   Breeze AI suite launched at INBOUND 2024

   HubSpot launched Breeze, an AI layer across its customer platform comprising Breeze Copilot, four Breeze Agents (Content, Social Media, Prospecting, Customer) and Breeze Intelligence data enrichment, plus 80+ embedded AI features.

   hubspot.com
3. Nov 1, 2023Acquisition

   Acquires Clearbit for ~$150 million

   HubSpot entered a definitive agreement to acquire B2B data provider Clearbit for approximately $150 million (final cash purchase price $140.4M net of cash acquired per its 10-K) to strengthen its AI-driven customer intelligence.

   techcrunch.com
4. Oct 9, 2014Funding

   IPO on NYSE at $25/share

   HubSpot priced its IPO at $25 per share (5,000,000 common shares, later 5,750,000 with over-allotment) and began trading on the NYSE under ticker HUBS.

   hubspot.com
5. Mar 8, 2011Funding

   Series D — $32M from Sequoia, Google Ventures and Salesforce

   HubSpot raised a $32 million fourth round of financing from Sequoia Capital, Google Ventures and Salesforce.com — the first time the three firms had invested together in one company.

   en.wikipedia.org
6. June 2006Founded

   HubSpot founded by Brian Halligan and Dharmesh Shah

   Brian Halligan and Dharmesh Shah, MIT graduate students, founded HubSpot in Cambridge, Massachusetts around the "inbound marketing" thesis that buyers wanted helpful information rather than interruptive ads.

   hubspot.com