Higgsfield AI
Headquarters
San Francisco, CAFounded
2023CEO / Founder
Alex MashrabovEmployees
51-200Funding
Series A — $138MProducts
1 product listedAvg. AI Score
8.1/10Website
higgsfield.ai
Profile updated
About Higgsfield AI
Higgsfield AI operates a generative AI platform for producing videos and images from text prompts and reference material, aimed at creators, social media marketers, and advertising teams. The company was founded in 2023 by CEO Alex Mashrabov, previously head of generative AI at Snap after selling his startup AI Factory to Snap for $166 million in 2020, together with CTO Yerzat Dulat and CSO Mahi de Silva. It is headquartered in San Francisco, California.
The platform combines proprietary models, including the Soul image models, Higgsfield DOP video generation, and the Cinema Studio production workspace with camera and color controls, with access to more than 30 third-party models such as OpenAI's Sora 2, Kling, and Google's Veo 3.1. Additional products include the Diffuse mobile app, Higgsfield Ads for commercial creative, and team and enterprise plans. The company reports over 25 million users and roughly 2 million videos generated per day, with professional social media marketers a core customer segment.
Higgsfield raised an $8 million seed round led by Menlo Ventures in April 2024, a $50 million Series A led by GFT Ventures in September 2025 at a $1 billion valuation, and an $80 million Series A extension led by Accel in January 2026 at a $1.3 billion valuation, bringing total funding to about $138 million; other backers include AI Capital Partners and BroadLight Capital. Alongside the extension, the company reported a $200 million annual revenue run rate, and in June 2026 The Information reported it was in talks to raise $300-500 million at a $5 billion pre-money valuation. Higgsfield employs between 51 and 200 people.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Higgsfield AI
All products by Higgsfield AI reviewed by our AI panel of experts.
Competitive Landscape
Who Higgsfield AI competes with, and how they differ.
Runway builds its own foundation video models (Gen-3/Gen-4) for professional filmmakers and studios, competing head-to-head with Higgsfield on cinematic quality and compute spend, while Higgsfield layers multiple third-party models (Sora, Veo, Kling, Seedance) atop its own and leans harder into social/marketing volume.
1 product reviewed on TopReviewed
Synthesia is built around AI-avatar corporate training and explainer videos sold to enterprise L&D teams, a narrower enterprise-video niche than Higgsfield's broader cinematic and social-marketing video generation.
1 product reviewed on TopReviewed
Luma AI's Dream Machine targets the same camera-control, cinematic-video-generation segment as Higgsfield's Cinema Studio, but Luma develops its own single foundation model rather than aggregating multiple third-party models.
1 product reviewed on TopReviewed
Pika competes directly on consumer/creator text-to-video generation with stylized effects, overlapping with Higgsfield's creator tools but without Higgsfield's enterprise marketing-automation or agentic production layer.
1 product reviewed on TopReviewedMoonvalley's Marey model targets professional filmmakers with output trained exclusively on licensed footage, the closest positioning match to Higgsfield's Cinema Studio pitch but at far smaller commercial scale.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Higgsfield AI's history, with sources.
- Funding
Series B — $400M led by DST Global at $5.4B valuation
Higgsfield raised a $400M Series B led by DST Global, with Goldman Sachs Alternatives, Tribe Capital, Smash Capital, Fifth Wall, Valor Capital, Intel Capital, Liberty Global Tech Ventures, Mirae Asset Capital and NTT DOCOMO Ventures participating, at a $5.4B valuation — roughly 4x its January 2026 valuation. The company reported $700M in annualized revenue, 30M+ users across 238 countries, and 390 Fortune 500 customers.
prnewswire.com - Milestone
Unveiled AI-generated feature film "Hell Grind" in Cannes
Showcased its fully AI-generated 95-minute feature film, produced for roughly $500K, during Cannes Film Festival week as a demonstration of its Cinema Studio production tools; some trade outlets later disputed whether the film received an official festival screening.
screendaily.com - Launch
Launched "Supercomputer" agentic production tools
Rolled out agentic products that automate multi-scene visual production; usage grew 42x within three months, driving over 20 million content generations per month by the August 2026 funding announcement.
prnewswire.com - Launch
Launched Higgsfield Original Series — crowdsourced AI TV pilots
Debuted "Arena Zero" and nine other pilot concepts under a crowdsourced-greenlighting model letting audiences vote on which pilots become full series; the announcement coincided with the platform's one-year anniversary and a reported $300M annualized-revenue run rate.
prnewswire.com - Funding
Series A extension — $80M, bringing total Series A to $130M at $1.3B valuation
Higgsfield raised an $80M Series A extension (Accel, AI Capital Partners, Menlo Ventures) atop its initial $50M Series A, valuing the company at more than $1.3B and reporting $200M in annualized revenue.
prnewswire.com - Funding
Series A — $50M led by GFT Ventures
Higgsfield.ai closed an oversubscribed $50M Series A led by GFT Ventures, with Menlo Ventures, BroadLight Capital, NextEquity Partners, AI Capital Partners and Alpha Square Group participating.
prnewswire.com - Launch
Launched Diffuse, an AI video app challenging OpenAI's Sora
Higgsfield launched its first app, Diffuse, letting users generate AI videos from prompts or a selfie; the company had raised $8M to date, the bulk from a seed round led by Menlo Ventures.
techcrunch.com - Funding
Seed round — $8M led by Menlo Ventures
Higgsfield's early funding, disclosed by TechCrunch alongside its April 2024 product launch, totaled $8M, the bulk from a seed tranche led by Menlo Ventures.
techcrunch.com - Founded
Founded by Alex Mashrabov and Yerzat Dulat
Alex Mashrabov, former head of generative AI at Snap, co-founded Higgsfield with AI researcher Yerzat Dulat to build an AI-powered video creation and editing platform.
techcrunch.com
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