Luma AI

About Luma AI

Financials

Dated, source-cited figures. Estimates are marked.

Products by Luma AI

All products by Luma AI reviewed by our AI panel of experts.

Luma AIAI Creative Tools

AI agents and frontier models for professional creative work

Free7.6/10

How Our Review Panel Scores Luma AI

Six independent reviewer personalities assessed Luma AI's product on their own terms. They disagreed by 1.6 points — The Finance Lead was the hardest to convince, The Decision Maker the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Luma AI competes with, and how they differ.

Runway7.5/10

Runway was AI video's first mover and monetizes mainly through a self-serve creator subscription, while Luma has pushed upmarket with Ray3's HDR pipeline and direct studio/agency deals (Adobe, Dentsu, Publicis).

1 product reviewed on TopReviewed

Pika7.2/10

Pika focuses on animating still images with lip-synced audio and facial expressions for casual/social creators, whereas Luma's Ray3 targets professional production with HDR output and agency partnerships.

1 product reviewed on TopReviewed

Moonvalley6.6/10

Moonvalley trains its video models only on licensed footage to court risk-averse studios on provenance, while Luma competes on reasoning and HDR fidelity with a proprietary-trained model.

1 product reviewed on TopReviewed

Hedra7.3/10

Hedra is built around a Character-3 model for expressive, character-driven talking video and positions itself as a creative agent, whereas Luma's Ray3 generates general cinematic scenes without that character-agent framing.

1 product reviewed on TopReviewed

H

Higgsfield8.1/10

Higgsfield bundles 30+ third-party and in-house models into one creative suite for marketing teams, whereas Luma builds and ships a single first-party model family (Ray) end-to-end.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Luma AI's history, with sources.

1. Mar 5, 2026Launch

   Luma Agents creative-agent platform

   Luma launched Luma Agents, coordinating multiple models to plan, generate and iteratively refine creative work across text, image, video and audio; early users included Publicis Groupe, Serviceplan, Adidas and Mazda.

   techcrunch.com
2. Dec 18, 2025Launch

   Ray3 Modify video-editing model

   Luma launched Ray3 Modify inside Dream Machine, a video-to-video editing model that lets users restyle footage via character reference images and start/end frames while preserving the original performance.

   techcrunch.com
3. Nov 19, 2025Funding

   Series C — $900M led by HUMAIN

   Luma raised a $900 million Series C led by Saudi AI firm HUMAIN, with AMD Ventures, Andreessen Horowitz, Amplify Partners and Matrix Partners participating, valuing the company above $4 billion. Luma also became a customer of HUMAIN's planned 2-gigawatt Project Halo AI supercluster in Saudi Arabia.

   siliconangle.com
4. Sep 18, 2025Launch

   Ray3 "reasoning" video model

   Luma launched Ray3, which it calls the first video model built to reason about scenes and critique its own output, and the first to generate true 10/12/16-bit HDR video in ACES2065-1 EXR; launched with an Adobe Firefly integration.

   siliconangle.com
5. Jan 15, 2025Launch

   Ray2 video model

   Luma released Ray2, a video generation model built with 10x the training compute of Ray1, emphasizing fast, natural motion and physics; available immediately to paid Dream Machine subscribers.

   venturebeat.com
6. Dec 6, 2024Funding

   $90M funding round with Amazon and AMD

   Luma AI, Inc. raised $90 million from new investors Amazon, AMD, Factorial Funds, LDV Capital and Hanwha Corporation, joined by returning investors Andreessen Horowitz, Amplify Partners and Matrix Partners.

   marketscreener.com
7. June 2024Launch

   Dream Machine text-to-video launch

   Luma publicly launched Dream Machine, a text/image-to-video generation tool producing five-second clips with no waitlist, which became Luma's consumer video brand.

   petapixel.com
8. Jan 9, 2024Launch

   Genie 1.0 text-to-3D model

   Luma launched Genie, a generative model producing textured 3D objects (quad meshes and materials) from text in under 10 seconds, announced alongside its Series B.

   techcrunch.com
9. Jan 9, 2024Funding

   Series B — $43M led by Andreessen Horowitz

   Luma raised a $43 million Series B led by Andreessen Horowitz; a source familiar with the matter valued the company between $200M and $300M, bringing total funding to more than $70 million.

   techcrunch.com
10. March 2023Funding

    Series A — $20M led by Amplify Partners

    Luma raised a $20 million Series A led by Amplify Partners, with NVIDIA's NVentures, General Catalyst, Matrix Partners and South Park Commons participating.

    contextvc.com
11. 2021Launch

    iPhone app for NeRF-based 3D capture

    Luma launched a smartphone app that turned everyday iPhone video into photorealistic 3D models using neural radiance fields; it grew to more than 2 million users.

    techcrunch.com
12. 2021Founded

    Founded by Amit Jain and Alex Yu

    Luma AI (Luma Labs) was founded in Palo Alto, California in 2021 by CEO Amit Jain, a former Apple systems engineer who worked on Vision Pro and iPhone LiDAR, and CTO Alex Yu, a UC Berkeley researcher on neural radiance fields (NeRF).

    theregister.com