Hightouch
Headquarters
San Francisco, CAFounded
2019CEO / Founder
Tejas ManoharEmployees
51-200Funding
Series B — $38MProducts
1 product listedAvg. AI Score
7.8/10Website
hightouch.com/
Profile updated
About Hightouch
Hightouch is a data activation and composable customer data platform headquartered in San Francisco, California. The company was co-founded in 2019 by Tejas Manohar, Josh Curl, and Kashish Gupta. Its core product enables businesses to use their existing data warehouses—such as Snowflake, BigQuery, or Databricks—as the source of truth for syncing customer data to downstream tools without duplicating or moving data into a separate CDP.
Hightouch's platform supports connections to more than 300 destinations, including Salesforce, HubSpot, Braze, and Facebook Ads, allowing marketing, sales, and operations teams to activate warehouse data for audience segmentation, personalization, and campaign orchestration. The company has positioned itself within the "reverse ETL" category, a term used to describe moving data from warehouses back into operational systems. Customers have included companies in retail, financial services, and technology sectors. Hightouch has also expanded into AI-driven marketing automation capabilities under an "agentic marketing" framing.
Hightouch raised a $38 million Series B round in 2022, bringing its total disclosed funding to approximately $38 million, with investors including Amplify Partners, ICONIQ Growth, and Y Combinator. The company participated in Y Combinator's Winter 2021 batch. As of available data, Hightouch employs roughly 100–150 people.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Hightouch
All products by Hightouch reviewed by our AI panel of experts.
How Our Review Panel Scores Hightouch
Six independent reviewer personalities assessed Hightouch's product on their own terms. They disagreed by 2.2 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who Hightouch competes with, and how they differ.
Segment (owned by Twilio) is the category-defining CDP: it collects behavioral events via SDKs and stores them in its own infrastructure before routing to destinations, whereas Hightouch reads directly from a customer's existing warehouse tables and runs no event-collection layer of its own.
1 product reviewed on TopReviewed
Fivetran acquired Census in May 2025, making it the owner of Hightouch's closest reverse-ETL peer; the combined company now pairs data ingestion (Fivetran's ELT) with reverse-ETL activation in one vendor, while Hightouch remains warehouse-agnostic and activation-only.
1 product reviewed on TopReviewedRudderStack combines event collection and reverse ETL in one open-source, self-hostable platform, letting data teams keep the full pipeline on-prem or in their own cloud — Hightouch is cloud-only SaaS and handles activation alone, assuming a warehouse pipeline already exists.
Klaviyo bundles its own customer data layer with built-in email/SMS sending for e-commerce brands, competing for the same marketing-activation budget without requiring or connecting to an external data warehouse the way Hightouch's warehouse-native model does.
1 product reviewed on TopReviewed
Amplitude pairs its product-analytics platform with a built-in CDP (Amplitude CDP), so behavioral analysis and audience activation happen inside one system — Hightouch has no analytics layer of its own and instead activates data the customer has already modeled in their warehouse.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in Hightouch's history, with sources.
- Funding
Series D — $150M led by Goldman Sachs Alternatives and Bain Capital Ventures at $2.75B valuation
Hightouch raised $150M in a Series D round, valuing the company at $2.75B and more than doubling its Series C valuation from 12 months earlier, to build an "agentic marketing platform."
hightouch.com - Milestone
Reaches $100M in annualized recurring revenue
Hightouch reported $100M ARR, having added $70M in ARR over the 20 months since launching its AI-powered marketing tools in late 2024.
techcrunch.com - Funding
Series C — $80M led by Sapphire Ventures at $1.2B valuation
Hightouch raised an $80M Series C led by Sapphire Ventures, with participation from ICONIQ Growth, Amplify Partners, Bain Capital Ventures and Y Combinator, to accelerate its AI Decisioning product.
prnewswire.com - Launch
Launches AI Decisioning, a Snowflake Native App for lifecycle marketing
Hightouch released AI Decisioning, a human-in-the-loop AI marketing product built on Snowflake Cortex AI, marking its shift from data activation toward AI-driven campaign decisioning.
prnewswire.com - Funding
$38M funding round led by Bain Capital Ventures
Hightouch raised $38M led by Bain Capital Ventures, joined by ICONIQ Capital and Amplify Partners, and launched its Customer 360 Toolkit; the round included a strategic investment from Databricks Ventures.
prnewswire.com - Milestone
Repositions from reverse ETL tool to "Composable CDP"
Hightouch published "The CDP as we know it is dead: Introducing the Composable CDP," arguing warehouse-native activation should replace traditional CDPs — the start of its shift beyond reverse-ETL branding.
hightouch.com - Funding
Series B — $40M led by ICONIQ Growth at $450M valuation
Hightouch closed a $40M Series B led by ICONIQ Growth, joined by Amplify Partners, Bain Capital Ventures, Y Combinator and Afore Capital, four months after its Series A.
techcrunch.com - Funding
Series A — $12.1M led by Amplify Partners
Hightouch raised a $12.1M Series A led by Amplify Partners, with Bain Capital Ventures, Y Combinator and Afore Capital participating, bringing total funding to $14.2M.
prnewswire.com - Funding
Seed — $2.1M led by Afore Capital and Slack Fund
Hightouch announced a $2.1M seed round led by Afore Capital and Slack Fund to help businesses activate data already stored in their data warehouses.
techcrunch.com - Founded
Founded by Tejas Manohar, Josh Curl and Kashish Gupta; joins YC Summer 2019
Hightouch was founded in San Francisco by former Segment engineers Tejas Manohar and Josh Curl with Kashish Gupta, and went through Y Combinator's Summer 2019 batch.
ycombinator.com
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