Amplitude

About Amplitude

Financials

Dated, source-cited figures. Estimates are marked.

Products by Amplitude

All products by Amplitude reviewed by our AI panel of experts.

AmplitudeAI Analytics

Digital product analytics platform for understanding user behavior and growth

From $49/mo7.8/10

How Our Review Panel Scores Amplitude

Six independent reviewer personalities assessed Amplitude's product on their own terms. They landed within 0.9 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Amplitude competes with, and how they differ.

Mixpanel7.7/10

Amplitude's longest-running head-to-head rival in event-based product analytics, targeting the same PM/growth-team buyer; Mixpanel has stayed a more focused single-product analytics tool while Amplitude bundled analytics with experimentation, session replay, and guides into one platform.

1 product reviewed on TopReviewed

PostHog8.4/10

Competes on open-source, self-hostable deployment and a single per-event price that bundles analytics, feature flags, session replay, and experimentation, appealing to engineering-led teams wary of Amplitude's enterprise sales-led pricing.

1 product reviewed on TopReviewed

Pendo7.9/10

Leads with in-app guides, NPS surveys, and product-adoption workflows first and analytics second, overlapping more directly with Amplitude since Amplitude's 2024 Command AI acquisition brought its own in-app guides and surveys capability.

1 product reviewed on TopReviewed

Heap7.4/10

Auto-captures every user interaction without manual event instrumentation, competing on ease of setup and retroactive analysis; now part of Contentsquare (acquired 2023), pairing analytics with Contentsquare's experience-analytics suite.

1 product reviewed on TopReviewed

Adobe Analytics7.9/10

Competes for large enterprise contracts already inside the Adobe Experience Cloud, bundling analytics with Adobe's marketing and CDP suite versus Amplitude's standalone digital-analytics platform.

3 products reviewed on TopReviewed

Google Analytics8.0/10

The free, ubiquitous default for basic web traffic and marketing-attribution analytics, competing with Amplitude mainly for cost-sensitive teams that have not yet outgrown page-view-level reporting for deeper product-usage analysis.

6 products reviewed on TopReviewed

Company Timeline

Key milestones in Amplitude's history, with sources.

1. May 5, 2026Partnership

   Takes Over Statsig's Brand and Customers From OpenAI

   Amplitude assumed Statsig's brand, customer base, and cloud/data-warehouse-native experimentation platform in a deal structured as a partnership rather than a talent acquisition; the original Statsig team remained at OpenAI, which had acquired Statsig for $1.1B in September 2025.

   amplitude.com
2. Jan 14, 2026Acquisition

   Acquired InfiniGrow

   Amplitude acquired Tel Aviv-based InfiniGrow, an AI-driven marketing-attribution and revenue-analytics platform founded in 2015, to extend its analytics platform into marketing spend forecasting and optimization.

   amplitude.com
3. Jul 10, 2025Acquisition

   Acquired Kraftful

   Amplitude acquired Kraftful, an AI-native Voice of Customer startup founded in 2019, to add qualitative customer-feedback analysis alongside its quantitative behavioral analytics.

   amplitude.com
4. Oct 15, 2024Acquisition

   Acquired Command AI

   Amplitude acquired Command AI (formerly CommandBar), an AI-powered in-app user-assistance startup, for a sum TechCrunch reported as north of $45 million; most of its 30-person San Francisco team joined Amplitude.

   amplitude.com
5. Sep 28, 2021Milestone

   Direct Listing on Nasdaq Under Ticker AMPL

   Amplitude completed a direct listing on the Nasdaq rather than a traditional IPO, debuting with a market capitalization exceeding $5 billion; none of its shareholders were subject to a standard lock-up agreement.

   cnbc.com
6. Jun 9, 2021Funding

   Series F -- $150M led by Sequoia Capital

   Amplitude raised $150 million in Series F funding led by Sequoia Capital, with GIC, Battery Ventures, and IVP also participating, at a $4 billion pre-money valuation and bringing total funding to date to $336 million.

   amplitude.com
7. May 12, 2021Acquisition

   Acquired Iteratively

   Amplitude acquired Iteratively, a Seattle-based data-instrumentation and data-planning startup founded in 2019, to strengthen data-quality management ahead of its direct listing.

   amplitude.com
8. May 21, 2020Funding

   Series E -- $50M led by GIC, Reaches Unicorn Status

   Amplitude raised $50 million in Series E funding led by GIC, with Sorenson Capital also joining, at a valuation in excess of $1 billion and bringing total funding to date to $186 million.

   amplitude.com
9. Dec 5, 2018Funding

   Series D -- $80M led by Sequoia Capital

   Amplitude raised $80 million in Series D funding led by Sequoia Capital, with Lead Edge Capital joining as a new investor; Lead Edge separately disclosed the round valued the company at $850 million.

   amplitude.com
10. Aug 10, 2017Funding

    Series C -- $30M led by IVP

    Amplitude raised $30 million in Series C funding led by IVP, with Benchmark and Battery Ventures also participating, bringing total funding to date to $59 million while serving more than 5,000 companies.

    amplitude.com
11. Jun 8, 2016Funding

    Series B -- $15M led by Battery Ventures

    Amplitude raised $15 million in Series B funding led by Battery Ventures, with Benchmark and other existing investors participating, bringing total funding to date to $26 million.

    amplitude.com
12. Aug 5, 2015Funding

    Series A -- $9M led by Benchmark

    Amplitude raised $9 million in Series A funding led by Benchmark, with Quest Venture Partners, Data Collective, and Merus Capital also participating, following its 2012 founding out of Y Combinator.

    amplitude.com