IFTTT

About IFTTT

Financials

Dated, source-cited figures. Estimates are marked.

Products by IFTTT

All products by IFTTT reviewed by our AI panel of experts.

IFTTTAI Workflow Automation

Connect your apps and devices with no-code automated workflows

From $3/mo7.2/10

How Our Review Panel Scores IFTTT

Six independent reviewer personalities assessed IFTTT's product on their own terms. They disagreed by 1.0 points — The Skeptic was the hardest to convince, The Power User the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who IFTTT competes with, and how they differ.

Zapier7.6/10

Zapier targets business and knowledge-worker automation with 5,000+ app integrations and task-based pricing starting near $20/month, versus IFTTT's consumer/smart-home focus and simpler single-step Applets.

1 product reviewed on TopReviewed

Make8.2/10

Make (formerly Integromat) is a business-automation platform built around a visual, branching workflow designer for multi-step logic, a more technical and business-oriented product than IFTTT's one-step consumer Applets.

1 product reviewed on TopReviewed

n8n8.1/10

n8n is an open-source, self-hostable automation platform aimed at technical users who want AI-augmented workflows and full control of their data, unlike IFTTT's closed, fully-hosted consumer service.

1 product reviewed on TopReviewed

Activepieces8.0/10

Activepieces is an open-source, no-code automation platform connecting apps and AI models with self-hosting options, competing for the developer/prosumer segment IFTTT's closed platform does not serve.

1 product reviewed on TopReviewed

Bardeen7.6/10

Bardeen automates browser-based tasks via natural-language instructions through a browser extension, targeting individual sales/recruiting/ops workflows rather than IFTTT's API-trigger smart-home and app automations.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in IFTTT's history, with sources.

1. Sep 10, 2020Milestone

   Launches paid "IFTTT Pro" tier, ending fully-free model

   IFTTT introduced a paid Pro subscription ($9.99/month, with a "set your own price" option for early adopters) and capped free accounts at three Applets, ending nine years as a fully free service, per Engadget.

   engadget.com
2. May 2019Milestone

   Describes strategic shift toward B2B data-exchange business

   Co-founder Linden Tibbets described a strategic shift from consumer automation toward B2B data-exchange infrastructure as a core part of IFTTT's business, amid uncertainty over Google's Works with Nest program, per independent outlet Stacey on IoT.

   staceyoniot.com
3. Feb 19, 2019Milestone

   Co-founder Linden Tibbets steps down as CEO; Chris Kibarian named CEO

   After 10 years leading the company, co-founder Linden Tibbets stepped down as CEO and became chief design officer; turnaround specialist Chris Kibarian, former CEO of Randstad Digital Ventures, was named CEO, per TechCrunch.

   techcrunch.com
4. Apr 26, 2018Funding

   Series C — $24M led by Salesforce Ventures

   IFTTT raised a $24 million Series C led by Salesforce Ventures with IBM, Chamberlain Group and Fenox Venture Capital participating, bringing total funding to $63 million, per TechCrunch.

   techcrunch.com
5. Nov 2, 2016Milestone

   Recipes renamed Applets; partner platform opens (self-published)

   IFTTT rebranded "Recipes" as "Applets" and opened its developer platform so any company with an API could build Applets, per a company-issued Marketwired release syndicated on Yahoo Finance; this is a self-published source, not independent coverage.

   finance.yahoo.com
6. Aug 28, 2014Funding

   Series B — $30M led by Norwest Venture Partners

   IFTTT raised a $30 million Series B led by Norwest Venture Partners with Andreessen Horowitz participating, bringing total funding to $39 million; Norwest's Josh Goldman joined the board, per TechCrunch.

   techcrunch.com
7. Dec 20, 2012Funding

   Series A — $7M led by Andreessen Horowitz

   IFTTT raised a $7 million Series A led by Andreessen Horowitz, with seed investors NEA and Lerer Ventures also participating; a16z partner John O'Farrell joined the board, per AllThingsD.

   allthingsd.com
8. January 2012Funding

   Seed round — $1.5M

   IFTTT raised a $1.5 million seed round, its first outside institutional funding, per StartupBeat.

   startupbeat.com
9. 2011Launch

   Public launch draws an early, devoted following backed by Betaworks

   By late 2011 IFTTT had launched its if-this-then-that trigger-action service and built a small but enthusiastic following on Twitter, backed by early funding from Betaworks, per TechCrunch.

   techcrunch.com
10. 2010Founded

    Founded by Linden Tibbets, Alexander Tibbets, Jesse Tane and Scott Tong

    IFTTT ("If This Then That") was founded in San Francisco in 2010, per TechCrunch, before launching its trigger-action automation service the following year.

    techcrunch.com