Intuit Inc.

About Intuit Inc.

Financials

Dated, source-cited figures. Estimates are marked.

Products by Intuit Inc.

All products by Intuit Inc. reviewed by our AI panel of experts.

QuickBooksAI Accounting

AI-powered accounting software for small and mid-size businesses

From $20/mo8.2/10

How Our Review Panel Scores Intuit Inc.

Six independent reviewer personalities assessed Intuit Inc.'s product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Intuit Inc. competes with, and how they differ.

Zoho Books8.0/10

Targets small businesses with lower-cost, cloud-native accounting software bundled within the broader Zoho suite, competing directly with QuickBooks Online on price and SMB feature set.

1 product reviewed on TopReviewed

NetSuite

Oracle-owned ERP platform aimed at mid-market and larger businesses needing integrated financials, inventory, and CRM, positioned above QuickBooks as companies outgrow it.

Sage Intacct8.0/10

Cloud financial management software focused on mid-sized and multi-entity organizations, offering deeper accounting controls and industry-specific modules than QuickBooks.

1 product reviewed on TopReviewed

Xero

New Zealand-based cloud accounting platform for small businesses and accountants, competing head-to-head with QuickBooks Online on subscription pricing and third-party app ecosystem.

FreshBooks6.7/10

Cloud accounting and invoicing software targeted at freelancers and service-based small businesses, emphasizing simpler time-tracking and invoicing than QuickBooks' broader accounting suite.

1 product reviewed on TopReviewed

Pilot8.0/10

Outsourced bookkeeping and accounting service for startups that uses software plus human bookkeepers, competing with QuickBooks Live rather than the self-serve software itself.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Intuit Inc.'s history, with sources.

1. Mar 23, 2024Milestone

   Shut down Mint app after 17 years, migrated users to Credit Karma

   Intuit shut down its Mint personal-finance app on March 23, 2024, after 17 years and roughly 25 million users, redirecting Mint.com to Credit Karma (acquired 2020). Users had a roughly four-month window to export their data; budgeting and subscription-tracking features did not carry over to Credit Karma.

   spendify.money
2. Nov 1, 2021Acquisition

   Completed acquisition of Mailchimp for ~$12B

   Intuit closed its acquisition of email-marketing platform Mailchimp -- bootstrapped since its 2001 founding, with 13 million users -- for total consideration of approximately $12 billion: about $5.7 billion in cash plus roughly $6.3 billion in Intuit stock, making it Intuit's largest acquisition to date.

   investors.intuit.com
3. Feb 24, 2020Acquisition

   Announced acquisition of Credit Karma for $7.1B

   Intuit announced it would acquire Credit Karma, then serving 100M+ registered users, for approximately $7.1 billion in cash and stock -- its largest acquisition to date at the time. Credit Karma first divested its tax-prep product to Square to clear antitrust concerns; the deal closed December 3, 2020 for a final consideration of approximately $8.1 billion after Intuit's stock appreciated.

   techcrunch.com
4. Dec 5, 2017Acquisition

   Agreed to acquire TSheets for $340M

   Intuit announced it would acquire Eagle, Idaho-based time-tracking software provider TSheets, then serving 35,000+ customers, for $340 million in cash and other consideration. The deal closed in January 2018.

   accountingtoday.com
5. April 2016Milestone

   Divested Quicken to H.I.G. Capital

   As part of a strategic pivot toward small-business and tax software, Intuit sold its desktop-centric Quicken personal-finance unit to private-equity firm H.I.G. Capital in a deal that closed in April 2016; terms were not disclosed.

   pcworld.com
6. Sep 13, 2009Acquisition

   Agreed to acquire Mint.com for $170M

   Intuit agreed to acquire online personal-finance service Mint.com, then serving over 1.5 million users, for approximately $170 million in cash; the deal closed November 2, 2009.

   techcrunch.com
7. May 20, 1995Milestone

   Microsoft abandoned $2B bid for Intuit after DOJ antitrust suit

   The Department of Justice sued on April 27, 1995 to block Microsoft's planned $2 billion stock-swap acquisition of Intuit (maker of Quicken, then ~70% of personal-finance software), rejecting a proposed fix that would have shifted Microsoft Money to Novell. On May 20, 1995 Microsoft and Intuit abandoned the merger rather than litigate; Microsoft paid Intuit a $46.25 million breakup fee.

   justice.gov
8. Dec 12, 1993Acquisition

   Completed acquisition of ChipSoft (TurboTax) for $306.4M

   On December 12, 1993, Intuit completed its acquisition of ChipSoft, Inc., the San Diego-based maker of TurboTax, funded largely with IPO proceeds. The purchase was accounted for at a total price of $306.4 million in common stock, stock options, and acquisition costs.

   sec.gov
9. Mar 12, 1993Milestone

   IPO on NASDAQ under ticker INTU

   Intuit went public on the NASDAQ Global Select Market on March 12, 1993, under the ticker symbol INTU.

   investors.intuit.com
10. March 1983Founded

    Founded by Scott Cook and Tom Proulx

    Intuit began operations in March 1983 in Palo Alto, California, founded by Scott Cook and Tom Proulx to build Quicken personal-finance software; incorporated in California in March 1984.

    investors.intuit.com