Kapwing

About Kapwing

Financials

Dated, source-cited figures. Estimates are marked.

Products by Kapwing

All products by Kapwing reviewed by our AI panel of experts.

KapwingAI Video Generation

Video creation platform for marketing, education, and internal comms teams

From $16/mo7.3/10

Competitive Landscape

Who Kapwing competes with, and how they differ.

VEED7.7/10

VEED is also a browser-based video editor built around captions and subtitles for the same social-content-creator and marketer audience as Kapwing, but leans further into AI avatar generation and multi-language dubbing as premium upsells.

1 product reviewed on TopReviewed

CapCut (ByteDance)7.7/10

CapCut is a free, mobile-first video editor bundled with the TikTok ecosystem; it monetizes through the broader platform rather than a subscription tier, undercutting Kapwing's freemium-to-paid pricing with a free-forever core app.

2 products reviewed on TopReviewed

Descript7.5/10

Descript treats video editing as editing a text transcript -- cut the words and the video follows -- targeting podcasters and course creators with desktop-first software, versus Kapwing's browser-first, timeline-based editor built for social clips.

1 product reviewed on TopReviewed

OpusClip7.9/10

OpusClip is a narrower, single-purpose tool that uses AI virality scoring to turn long-form video (podcasts, streams) into short clips, whereas Kapwing is a general-purpose editor with clipping as one feature among many.

1 product reviewed on TopReviewed

InVideo7.6/10

InVideo leans on template-driven, prompt-based AI generation aimed at marketers producing ads and social content from text, compared to Kapwing's manual timeline-editing core with AI features layered on top.

1 product reviewed on TopReviewed

Canva7.6/10

Canva is a design-first platform where video is one content type alongside graphics and presentations, appealing to non-video-first users who want quick social clips inside a broader brand-design workflow, unlike Kapwing's video-only focus.

2 products reviewed on TopReviewed

Company Timeline

Key milestones in Kapwing's history, with sources.

1. August 2022Launch

   Launched Kapwing for Education

   Kapwing introduced a free version of its premium video editor for K-12 and higher-education institutions, plus bulk licenses for schools, alongside real-time collaborative editing and AI-powered auto-subtitling.

   campustechnology.com
2. Dec 3, 2019Milestone

   Named to Forbes 30 Under 30 (Consumer Technology)

   Co-founders Julia Enthoven and Eric Lu, both 26, were named to Forbes' 2020 30 Under 30 list in the Consumer Technology category.

   forbes.com
3. Sep 24, 2019Funding

   Series A -- $11M led by CRV

   Kapwing raised an $11 million Series A led by CRV (general partner Saar Gur), with participation from Jane VC, Harry Stebbings, Vector, and the Xoogler Syndicate, plus returning investors Village Global, Sinai, and Shasta Ventures.

   kapwing.com
4. Jul 16, 2018Funding

   Seed round -- $1.7M led by Kleiner Perkins

   Kapwing raised a $1.7 million seed round led by Kleiner Perkins, with Shasta Ventures, Sinai Ventures, Village Global, Shrug Capital, and ZhenFund participating, after roughly six months of quiet bootstrapping.

   techcrunch.com
5. September 2017Founded

   Julia Enthoven and Eric Lu found Kapwing

   Former Google Image Search associate product managers Julia Enthoven and Eric Lu left Google in September 2017 to start Kapwing, a browser-based video editing tool, naming it after a Calvin & Hobbes sound effect.

   techcrunch.com