Octane AI

Octane AI is a software company headquartered in New York, founded in 2016 by Ben Parr and Matt Schlicht. The company initially focused on Facebook Messenger chatbots for e-commerce before pivoting to product quiz and zero-party data tools aimed at Shopify merchants.

The company's primary product is a quiz builder that allows online retailers to create product recommendation quizzes, which guide shoppers toward relevant products and collect declared customer preferences. These quizzes integrate with Shopify storefronts and connect to email and SMS marketing platforms such as Klaviyo. Octane AI positions its toolset around zero-party data collection, helping merchants build customer profiles based on self-reported information rather than behavioral tracking.

Octane AI raised a seed round and subsequently a Series A, with total disclosed funding of approximately $4.7 million. The company operates with a small team and serves primarily direct-to-consumer brands on the Shopify ecosystem. Co-founder Ben Parr, a former Mashable editor and author, serves as CEO.