Nosto

Nosto was founded in 2011 in Helsinki, Finland, and provides a cloud-based personalization platform for ecommerce retailers. The company's software analyzes shopper behavior and product data to deliver individualized experiences across product recommendations, onsite content, email, and search. Jim Lofgren serves as CEO.

Nosto's platform includes modules for product recommendations, behavioral pop-ups, dynamic bundles, visual UGC, category merchandising, and site search. It integrates with major ecommerce platforms including Shopify, Magento, and Salesforce Commerce Cloud. The company primarily serves mid-market and enterprise online retailers across apparel, home goods, and consumer electronics verticals.

Nosto has raised approximately $75 million in funding across multiple rounds, including a Series D. In 2021, the company acquired SearchNode, a site search and navigation provider, expanding its product suite beyond personalization into search and discovery. The company employs roughly 200–400 people across offices in Helsinki, New York, Los Angeles, London, and Berlin.