Nosto

About Nosto

Financials

Dated, source-cited figures. Estimates are marked.

Products by Nosto

All products by Nosto reviewed by our AI panel of experts.

NostoAI E-commerce

AI personalization for ecommerce

Free7.8/10

How Our Review Panel Scores Nosto

Six independent reviewer personalities assessed Nosto's product on their own terms. They landed within 0.7 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Nosto competes with, and how they differ.

Bloomreach7.8/10

Bloomreach paired its commerce search/merchandising engine with the Exponea CDP it acquired in Jan 2021 (backed by a $150M Sixth Street investment), giving it an in-house marketing-automation layer Nosto does not build; Bloomreach also sells further upmarket to enterprise retailers rather than Nosto's Shopify Plus/mid-market base.

1 product reviewed on TopReviewed

Dynamic Yield7.8/10

Dynamic Yield has changed hands twice (McDonald's bought it for roughly $300M in 2019, then sold it to Mastercard in April 2022) and is now positioned as a cross-industry personalization/decision engine inside Mastercard's consumer-engagement suite, not an ecommerce-only platform like Nosto.

1 product reviewed on TopReviewed

Constructor7.9/10

Constructor competes specifically on AI product search and recommendations for large-catalog retailers -- the same ground Nosto entered via its SearchNode (2022) and Findologic (2022) acquisitions -- but does not offer Nosto's UGC, email, or on-site merchandising modules.

1 product reviewed on TopReviewed

Monetate7.7/10

Monetate was spun out of Kibo Commerce (which had merged it with Certona in 2019) into a standalone personalization company under Centre Lane Partners; it competes directly on testing/personalization but has no dedicated product-search technology of its own the way Nosto does post-acquisitions.

1 product reviewed on TopReviewed

Findify7.7/10

Findify built AI search and merchandising for the same small-to-mid Shopify/Shopware segment Nosto targets, but unlike Nosto it did not stay independent -- Maropost acquired it in June 2022 for over $4.45M and rebranded it as Merchandising Cloud.

1 product reviewed on TopReviewed

Rebuy Engine7.9/10

Rebuy Engine is Shopify-only and centers on post-purchase upsell/cross-sell and cart widgets rather than Nosto's broader search-plus-personalization platform, competing narrowly for the same Shopify Plus merchandising budget.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Nosto's history, with sources.

1. Feb 23, 2023Funding

   $16M growth equity from Mandatum Asset Management

   Mandatum Asset Management's Growth Equity team (MAM GE) led the round; MAM GE's Rami Salonen joined Nosto's board.

   nosto.com
2. Dec 15, 2022Acquisition

   Acquired product-discovery platform Findologic

   Third acquisition in 18 months; Salzburg, Austria-based Findologic added roughly 50 staff across Salzburg, Munich and London and was absorbed into Nosto's platform -- Findologic's own site now reads "Findologic is now part of Nosto."

   tech.eu
3. Jan 5, 2022Acquisition

   Acquired ecommerce search company SearchNode

   Second acquisition in 8 months, adding cloud-based site-search technology to the Commerce Experience Platform.

   retaildive.com
4. Jun 2, 2021Acquisition

   Acquired visual UGC platform Stackla

   Bought the Australian user-generated-content marketing startup; Stackla's standalone marketing site was folded into nosto.com in April 2022.

   startupdaily.net
5. Sep 18, 2018Funding

   $7.4M round led by Tesi, OpenOcean and Idinvest

   Brought Nosto's total venture funding to more than $25 million to date; founded in 2011 by Antti Poyhonen, Jani Luostarinen and Juha Valvanne.

   tech.eu
6. Jul 15, 2014Funding

   Series A -- $5.5M led by Wellington Partners

   Participation from existing investors Open Ocean Capital and SanomaVentures, plus Tekes, the Finnish Funding Agency for Innovation.

   techcrunch.com
7. April 2013Funding

   Seed round -- $2.8M

   Backed by Open Ocean Capital, SanomaVentures and undisclosed angel investors.

   techcrunch.com
8. Jul 15, 2011Founded

   Founded in Helsinki as 2ndCart Oy

   Registered with the Finnish Trade Register (business ID 2418911-9) in Helsinki, Finland; renamed Nosto Solutions Oy in September 2012.

   avoindata.prh.fi