Dynamic Yield (by Mastercard)

About Dynamic Yield (by Mastercard)

Financials

Dated, source-cited figures. Estimates are marked.

Products by Dynamic Yield (by Mastercard)

All products by Dynamic Yield (by Mastercard) reviewed by our AI panel of experts.

Dynamic YieldAI E-commerce

AI-powered personalization and experimentation platform for digital experiences

Free7.8/10

How Our Review Panel Scores Dynamic Yield (by Mastercard)

Six independent reviewer personalities assessed Dynamic Yield (by Mastercard)'s product on their own terms. They disagreed by 2.3 points — The Finance Lead was the hardest to convince, The Domain Strategist the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Dynamic Yield (by Mastercard) competes with, and how they differ.

Insider7.5/10

Both were named Leaders in Gartner's 2023 Magic Quadrant for Personalization Engines; Insider leans on on-site quiz/conversational commerce and WhatsApp/SMS-led engagement, while Dynamic Yield focuses on server-side, real-time decisioning and content/product testing.

1 product reviewed on TopReviewed

Adobe7.9/10

Adobe Target ships bundled inside Adobe Experience Cloud alongside Adobe's analytics, CMS and creative tools, versus Dynamic Yield's standalone decisioning engine — a natural fit for enterprises already on the Adobe marketing stack.

3 products reviewed on TopReviewed

SAP

SAP's personalization offering (built on the acquired Emarsys platform) is engagement-first, centered on lifecycle marketing and cross-channel messaging, versus Dynamic Yield's real-time on-site/on-app testing and recommendation engine.

Salesforce7.7/10

Salesforce Marketing Cloud Personalization (formerly Interaction Studio) ties personalization directly to Salesforce CRM data, appealing to shops already standardized on Salesforce, where Dynamic Yield competes as a platform-agnostic layer.

2 products reviewed on TopReviewed

Bloomreach7.8/10

Bloomreach pairs personalization with its own on-site search and product-discovery engine under one Commerce Experience Cloud, competing hardest for retailers wanting search plus personalization from a single vendor.

1 product reviewed on TopReviewed

Optimizely7.7/10

Optimizely's roots are in web/feature-flag experimentation and CMS content; it dropped out of Gartner's Personalization Engines Magic Quadrant in 2023 while Dynamic Yield extended its Leader position, but the two still compete for A/B-testing and on-site optimization budget.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Dynamic Yield (by Mastercard)'s history, with sources.

1. Apr 4, 2022Acquisition

   Mastercard completes $325M acquisition of Dynamic Yield

   Mastercard closed its purchase of Dynamic Yield from McDonald's for $325 million in total cash consideration, per its SEC quarterly filing; Dynamic Yield joined Mastercard's Data & Services unit.

   sec.gov
2. Dec 21, 2021Acquisition

   Mastercard agrees to acquire Dynamic Yield from McDonald's

   Mastercard announced a deal to acquire Dynamic Yield from McDonald's to bolster its consumer engagement and Data & Services business. Deal terms were not disclosed at announcement.

   paymentsdive.com
3. Mar 25, 2019Acquisition

   Acquired by McDonald's for a reported $300M+

   McDonald's announced an agreement to acquire Dynamic Yield to power personalized drive-thru menu boards, kiosks and its mobile app. The deal was reported by sources at more than $300 million, McDonald's largest acquisition in 20 years; terms were not officially disclosed.

   nocamels.com
4. Aug 8, 2018Funding

   Series D — $32M led by Viola Growth

   Viola Growth led a $32 million Series D round with Union Tech Ventures participating, bringing Dynamic Yield's total funding to $77 million since its 2013 Series A.

   adexchanger.com
5. Jul 21, 2017Funding

   Series C extended to $31M with Deutsche Telekom Capital Partners

   A $9M extension led by Deutsche Telekom Capital Partners and La Maison brought Dynamic Yield's Series C total to $31M, following a $22M initial close in December 2016 that included Baidu and Vertex Ventures.

   globalventuring.com
6. Apr 24, 2013Funding

   Series A — $2M led by Bessemer Venture Partners

   Bessemer Venture Partners led a $2 million Series A round with participation from The New York Times Company and Innovation Endeavors.

   nocamels.com
7. 2011Founded

   Dynamic Yield founded by Liad Agmon and Omri Mendellevich

   Israeli entrepreneurs Liad Agmon and Omri Mendellevich founded the web-personalization company in 2011; Agmon, a former Bessemer entrepreneur-in-residence, served as CEO from inception.

   nocamels.com