Dynamic Yield (by Mastercard)

Dynamic Yield is a personalization and experience optimization platform founded in 2011 by Liad Agmon and Omri Mendellevich, originally headquartered in Tel Aviv, Israel, with offices in New York. The company was acquired by Mastercard in December 2021 and operates as a subsidiary within Mastercard's data and services division.

The platform allows businesses to segment audiences, run A/B and multivariate tests, deliver product recommendations, and personalize content across web, mobile apps, email, and kiosks. Customers have included McDonald's, Sephora, and various retail and financial services companies. McDonald's notably acquired Dynamic Yield in 2019 for a reported $300 million before selling it to Mastercard two years later.

Prior to the McDonald's acquisition in 2019, Dynamic Yield had raised approximately $83 million in venture funding from investors including Bessemer Venture Partners and Marker. Following the Mastercard acquisition in 2021, the company integrated its capabilities into Mastercard's broader suite of data analytics and customer engagement services. Ori Bauer serves as CEO of Dynamic Yield under Mastercard ownership.