Pabbly

Pabbly
Pabbly
  • Headquarters

    Bhopal, India
  • Founded

    2017
  • CEO / Founder

    Neeraj Agarwal
  • Employees

    201-500
  • Funding

    Bootstrapped
  • Products

    1 product listed
  • Avg. AI Score

    7.6/10

Profile updated

Products
1
Avg AI Score
7.6/10
Founded
2017
Funding
About Pabbly

Pabbly is a SaaS suite founded in 2017 in Bhopal, India by brothers Neeraj and Pankaj Agarwal. The company offers Pabbly Connect for workflow automation (a Zapier alternative), along with subscription billing, email marketing, and form builder products under a lifetime deal pricing model.

Pabbly serves more than 50,000 paying customers globally, competing with Zapier, Make, and ActiveCampaign. The company operates profitably without outside funding.

Pabbly is bootstrapped and has not raised venture funding. The founders also run Magnet Brains, an EdTech platform used by tens of millions of K-12 students in India.

Specialties
Workflow AutomationEmail MarketingSubscription BillingForm BuilderiPaaS
Financials

Dated, source-cited figures. Estimates are marked.

ARRest.
$3.1M
getlatka.com
ARR over time
$2.5M(July 2025, est.)$3.1M(December 2025, est.)
Products by Pabbly

All products by Pabbly reviewed by our AI panel of experts.

How Our Review Panel Scores Pabbly

Six independent reviewer personalities assessed Pabbly's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.

The Domain Strategist
7.8
The Finance Lead
7.8
The Domain Practitioner
7.8
The Power User
7.8
The Decision Maker
7.2
The Skeptic
7.2

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Pabbly competes with, and how they differ.

Zapier logo
Zapier7.6/10

Zapier is the category leader with the largest app directory and per-task pricing that scales up fast; Pabbly Connect undercuts it heavily on price with unlimited workflows on paid plans and no per-task billing.

1 product reviewed on TopReviewed
Make logo
Make8.2/10

Make offers a more visually complex, node-based canvas for deep multi-branch automations aimed at power users; Pabbly Connect keeps a simpler linear workflow builder aimed at SMBs that don't need that complexity.

1 product reviewed on TopReviewed
n8n logo
n8n8.1/10

n8n is open-source and self-hostable for teams that want full code control and zero per-task cost; Pabbly Connect is a fully-hosted SaaS product with no self-hosting option, trading flexibility for simplicity.

1 product reviewed on TopReviewed
Integrately logo
Integrately7.6/10

Integrately competes on price with pre-built one-click automations for common app pairs; Pabbly Connect instead bundles the automation tool into a wider suite (billing, email marketing, forms) at one flat subscription.

1 product reviewed on TopReviewed
Activepieces logo
Activepieces8.0/10

Activepieces is open-source with a generous free self-hosted tier aimed at developers; Pabbly Connect is closed-source, hosted-only, and priced for non-technical small business owners.

1 product reviewed on TopReviewed
Microsoft Power Automate logo
Microsoft Power Automate7.8/10

Power Automate is bundled into Microsoft 365/Dynamics for enterprises already on that stack and priced per flow/user; Pabbly Connect is a standalone, low-cost tool for small businesses not tied to the Microsoft ecosystem.

9 products reviewed on TopReviewed
Company Timeline

Key milestones in Pabbly's history, with sources.

  1. Milestone

    Featured on saas.group's saas.unbound podcast

    Co-founder Neeraj Agarwal was interviewed on saas.group's saas.unbound podcast (episode #2), framed as "bootstrapping Zapier's main competitor tool" without outside funding.

    saas.group
  2. Launch

    Pabbly brand founded; launches Pabbly Subscription Billing

    Neeraj and Pankaj Agarwal founded the Pabbly brand as a unification of their earlier FormGet and MailGet products, launching Pabbly Subscription Billing the same day as recurring-billing software.

    formget.com
  3. Launch

    Rolls out MailGet, an email marketing tool

    The founders launched MailGet, an email marketing product, extending their original FormGet lead-collection tool.

    formget.com
  4. Founded

    Launches FormGet, an online form builder

    Neeraj and Pankaj Agarwal started FormGet in Bhopal, India, an online form builder to help businesses collect leads and data, the product that would later become part of Pabbly.

    formget.com

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Pabbly — Products & AI Reviews | TopReviewed.ai