Headquarters
Bhopal, IndiaFounded
2017CEO / Founder
Neeraj AgarwalEmployees
201-500Funding
BootstrappedProducts
1 product listedAvg. AI Score
7.6/10Website
www.pabbly.com/connectProfile updated
Pabbly is a SaaS suite founded in 2017 in Bhopal, India by brothers Neeraj and Pankaj Agarwal. The company offers Pabbly Connect for workflow automation (a Zapier alternative), along with subscription billing, email marketing, and form builder products under a lifetime deal pricing model.
Pabbly serves more than 50,000 paying customers globally, competing with Zapier, Make, and ActiveCampaign. The company operates profitably without outside funding.
Pabbly is bootstrapped and has not raised venture funding. The founders also run Magnet Brains, an EdTech platform used by tens of millions of K-12 students in India.
Dated, source-cited figures. Estimates are marked.
All products by Pabbly reviewed by our AI panel of experts.
Six independent reviewer personalities assessed Pabbly's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Who Pabbly competes with, and how they differ.
Zapier is the category leader with the largest app directory and per-task pricing that scales up fast; Pabbly Connect undercuts it heavily on price with unlimited workflows on paid plans and no per-task billing.
1 product reviewed on TopReviewedMake offers a more visually complex, node-based canvas for deep multi-branch automations aimed at power users; Pabbly Connect keeps a simpler linear workflow builder aimed at SMBs that don't need that complexity.
1 product reviewed on TopReviewedn8n is open-source and self-hostable for teams that want full code control and zero per-task cost; Pabbly Connect is a fully-hosted SaaS product with no self-hosting option, trading flexibility for simplicity.
1 product reviewed on TopReviewedIntegrately competes on price with pre-built one-click automations for common app pairs; Pabbly Connect instead bundles the automation tool into a wider suite (billing, email marketing, forms) at one flat subscription.
1 product reviewed on TopReviewedActivepieces is open-source with a generous free self-hosted tier aimed at developers; Pabbly Connect is closed-source, hosted-only, and priced for non-technical small business owners.
1 product reviewed on TopReviewedPower Automate is bundled into Microsoft 365/Dynamics for enterprises already on that stack and priced per flow/user; Pabbly Connect is a standalone, low-cost tool for small businesses not tied to the Microsoft ecosystem.
9 products reviewed on TopReviewedKey milestones in Pabbly's history, with sources.
Featured on saas.group's saas.unbound podcast
Co-founder Neeraj Agarwal was interviewed on saas.group's saas.unbound podcast (episode #2), framed as "bootstrapping Zapier's main competitor tool" without outside funding.
saas.groupPabbly brand founded; launches Pabbly Subscription Billing
Neeraj and Pankaj Agarwal founded the Pabbly brand as a unification of their earlier FormGet and MailGet products, launching Pabbly Subscription Billing the same day as recurring-billing software.
formget.comRolls out MailGet, an email marketing tool
The founders launched MailGet, an email marketing product, extending their original FormGet lead-collection tool.
formget.comLaunches FormGet, an online form builder
Neeraj and Pankaj Agarwal started FormGet in Bhopal, India, an online form builder to help businesses collect leads and data, the product that would later become part of Pabbly.
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