Reflect

About Reflect

Financials

Dated, source-cited figures. Estimates are marked.

Products by Reflect

All products by Reflect reviewed by our AI panel of experts.

ReflectAI Productivity

Networked note-taking with AI, backlinks, and end-to-end encryption

From $10/mo7.9/10

How Our Review Panel Scores Reflect

Six independent reviewer personalities assessed Reflect's product on their own terms. They landed within 0.5 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Reflect competes with, and how they differ.

O

Obsidian

Obsidian's core app is free and stores notes as local Markdown files with backlinks, funded through optional Sync/Publish add-ons rather than investors; Reflect's original app instead keeps notes in its own end-to-end-encrypted cloud for a flat $10/month, though Reflect's 2026 "Reflect Open" rewrite adopts the same local, plain-Markdown model Obsidian popularized.

R

Roam Research

Roam pioneered the bidirectional-linking, daily-notes "networked thought" model that Reflect's own positioning echoes, but remains a cloud-hosted subscription service with no local-first or open-source option, unlike Reflect's shift to local Markdown files in Reflect Open.

Mem.ai7.2/10

Mem.ai leans on AI to auto-organize notes and surface connections without manual linking, versus Reflect's model of explicit backlinks and a graph of notes the user builds themselves.

1 product reviewed on TopReviewed

Notion6.6/10

Notion is a broader all-in-one workspace of databases, wikis, and project tools built for team collaboration, whereas Reflect deliberately stays narrow -- fast note capture, backlinks, and daily journaling for individual thinkers.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in Reflect's history, with sources.

1. Jul 14, 2026Launch

   Launched Reflect Open, a local-first open-source rewrite

   Reflect released Reflect Open, described by founder Alex MacCaw as "the biggest change to Reflect since we launched": a local-first, open-source Mac app (with an iPhone TestFlight) built on plain Markdown files, while the original encrypted Reflect app continues unchanged.

   reflect.app
2. Mar 10, 2026Launch

   Shipped MCP support for coding agents

   Reflect added a Model Context Protocol (MCP) server so users can access and search their notes directly from within Claude and Codex.

   reflect.app
3. May 21, 2024Milestone

   Upgraded AI features to GPT-4o

   Reflect added OpenAI's newly announced GPT-4o model to its voice transcriber, AI assistant, and notes-chat features, citing faster performance and larger context windows.

   reflect.app
4. Nov 14, 2023Milestone

   Added AI Chat, Advanced Search, and Similar Notes

   Reflect shipped GPT-4-powered advanced (semantic) search, AI chat with your own notes, and similar-notes detection.

   reflect.app
5. Oct 6, 2022Funding

   Filed SEC Form C for a Regulation Crowdfunding raise via Wefunder

   Reflect App, LLC filed a Form C offering statement for a convertible-note round with a $50,000 minimum and $1,235,000 maximum target, co-issued through Reflect II, a series of Wefunder SPV, LLC.

   sec.gov
6. Mar 18, 2021Founded

   Incorporated as Reflect App, LLC in Delaware

   SEC Form C offering statement lists the issuer's date of incorporation as March 18, 2021, in Delaware.

   sec.gov