Salesforce
Headquarters
San Francisco, CAFounded
1999CEO / Founder
Marc BenioffEmployees
10000+Funding
PublicStock
CRMProducts
2 products listedAvg. AI Score
7.7/10Website
www.salesforce.com/ai/
Profile updated
About Salesforce
Salesforce Inc. operates a cloud-based customer relationship management platform that provides sales, service, marketing, and commerce applications. The company was founded in 1999 by Marc Benioff, Parker Harris, Dave Moellenhoff, and Frank Dominguez and is headquartered in San Francisco, California.
The company's core products include Sales Cloud for sales force automation, Service Cloud for customer service, Marketing Cloud for digital marketing campaigns, and Commerce Cloud for e-commerce. Salesforce Einstein, the company's artificial intelligence platform, provides predictive analytics and machine learning capabilities across its product suite. The platform serves over 150,000 customers including American Express, T-Mobile, and Unilever.
Salesforce went public in 2004 and has completed numerous acquisitions including Tableau for $15.7 billion in 2019, Slack for $27.7 billion in 2021, and MuleSoft for $6.5 billion in 2018. The company employs approximately 73,000 people globally and reported revenue of $31.4 billion for fiscal year 2024.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by Salesforce
All products by Salesforce reviewed by our AI panel of experts.
Business intelligence and data visualization platform for analyzing and sharing insights
AI built into your CRM, where your data already lives
Competitive Landscape
Who Salesforce competes with, and how they differ.
Power BI competes with Tableau as a self-service BI and analytics tool, bundled at lower cost within Microsoft 365/Azure licensing rather than sold as a standalone premium analytics platform.
9 products reviewed on TopReviewed
Offers an integrated CRM with AI-assisted sales and marketing automation aimed at SMBs, priced with a more accessible entry tier than Salesforce Einstein's enterprise-focused add-on model.
1 product reviewed on TopReviewed
Focuses narrowly on AI-driven account intent data and pipeline prediction for B2B sales/marketing teams, used as a data layer feeding into a CRM rather than a full CRM platform itself.
1 product reviewed on TopReviewed
Targets SMB and mid-market sales teams with an all-in-one prospecting database, outbound engagement, and AI sequencing tool at a much lower price point than Salesforce's enterprise CRM suite.
1 product reviewed on TopReviewed
Provides a data engineering and machine learning platform for building custom analytics and AI models, competing with Tableau's analytics layer but requiring more technical data science expertise.
1 product reviewed on TopReviewed
Google Analytics covers web and marketing analytics with a free-to-enterprise tiered model, overlapping with Tableau on reporting/dashboarding but lacking Salesforce's CRM-native sales automation.
6 products reviewed on TopReviewedCompany Timeline
Key milestones in Salesforce's history, with sources.
- Acquisition
Agreed to acquire Informatica for ~$8B
Salesforce signed a definitive agreement to acquire data-management company Informatica for approximately $8 billion in equity value ($25 per share in cash); the deal closed in November 2025.
techcrunch.com - Launch
Unveiled Agentforce autonomous AI agents
Salesforce announced Agentforce, a suite of autonomous AI agents for service, sales, marketing and commerce, ahead of Dreamforce 2024; general availability followed in October 2024.
salesforce.com - Acquisition
Agreed to acquire Slack for $27.7B
Salesforce announced its largest-ever acquisition, buying workplace-messaging company Slack Technologies for $27.7 billion; the deal closed in July 2021.
salesforceben.com - Acquisition
Acquired Tableau for $15.7B
Salesforce announced an all-stock deal to acquire analytics platform Tableau Software for $15.7 billion, its biggest purchase at the time.
salesforceben.com - Acquisition
Acquired MuleSoft for $6.5B
Salesforce announced the acquisition of integration-platform vendor MuleSoft for $6.5 billion, extending the platform into API-based enterprise integration.
salesforceben.com - Launch
Launched Salesforce Einstein AI
Salesforce introduced Einstein, an artificial-intelligence layer embedding predictive and machine-learning capabilities across sales, service and marketing on the Salesforce platform.
techcrunch.com - Acquisition
Acquired ExactTarget for $2.5B
Salesforce announced the $2.5 billion acquisition of email-marketing company ExactTarget, the foundation of what became Salesforce Marketing Cloud.
salesforceben.com - Milestone
IPO on NYSE under ticker CRM
Salesforce.com went public on the New York Stock Exchange at $11 per share, raising $110 million; the stock closed its first day at $17.20, up more than 55 percent.
destinationcrm.com - Founded
Salesforce founded in San Francisco
Marc Benioff, Parker Harris, Dave Moellenhoff and Frank Dominguez founded Salesforce in a San Francisco apartment to deliver CRM software as a subscription service.
en.wikipedia.org
Explore AI Software Reviews
Browse multi-perspective AI panel reviews across hundreds of AI tools, agents, and platforms. Find the right software with insights from CTO, Developer, Marketer, Finance, and User perspectives.