Pipedrive

About Pipedrive

Financials

Dated, source-cited figures. Estimates are marked.

Products by Pipedrive

All products by Pipedrive reviewed by our AI panel of experts.

PipedriveAI Sales Tools

Sales pipeline CRM with AI-powered deal tracking and workflow automation

From $14/mo7.5/10

How Our Review Panel Scores Pipedrive

Six independent reviewer personalities assessed Pipedrive's product on their own terms. They disagreed by 3.7 points — The Skeptic was the hardest to convince, The Power User the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Pipedrive competes with, and how they differ.

HubSpot6.8/10

HubSpot bundles a free-forever CRM tier with marketing and service hubs, pulling price-sensitive SMBs toward its ecosystem, versus Pipedrive's paid-only, sales-pipeline-first product.

1 product reviewed on TopReviewed

Salesforce7.7/10

Salesforce Sales Cloud targets larger enterprise deployments with deep customization and an extensive AppExchange partner ecosystem at meaningfully higher price and implementation cost than Pipedrive, which positions itself as the simpler, faster-to-deploy option for SMB sales teams.

2 products reviewed on TopReviewed

Zoho CRM7.2/10

Zoho CRM undercuts Pipedrive on price and bundles into the broader Zoho One suite (email, finance, HR), trading some sales-pipeline polish for lower total software cost.

1 product reviewed on TopReviewed

monday.com7.5/10

monday.com sells its Sales CRM as one configurable module of a broader work-OS platform also used for project and marketing ops, versus Pipedrive's singular focus on the sales pipeline.

1 product reviewed on TopReviewed

Freshworks (Freshsales)7.7/10

Freshworks pairs its Freshsales CRM with the same vendor's helpdesk and contact-center products (Freshdesk, Freshcaller), appealing to teams that want sales and support bundled under one vendor rather than Pipedrive's sales-only scope.

2 products reviewed on TopReviewed

Company Timeline

Key milestones in Pipedrive's history, with sources.

1. Feb 4, 2025Launch

   Unveiled next-generation agentic AI CRM

   Pipedrive unveiled a next-generation AI CRM built around autonomous agents that draft emails, summarize threads and prioritize deals while keeping sales reps in control, per CEO Dominic Allon.

   pipedrive.com
2. Apr 16, 2024Launch

   Launched Pipedrive AI suite

   Pipedrive launched Pipedrive AI, a suite of five GenAI-powered tools including a sales assistant, email writing aid, email summarizer and app/marketplace search recommendations.

   pipedrive.com
3. Nov 12, 2020Acquisition

   Vista Equity Partners majority investment (~$1.5B reported valuation)

   Vista Equity Partners took a majority stake in Pipedrive, with existing investors Bessemer, Insight, Atomico, DTCP and Rembrandt remaining as minority holders; press reports pegged the deal at roughly $1.5 billion, though the amount was not officially disclosed by the company.

   techcrunch.com
4. Oct 10, 2018Funding

   Series C completion — additional $10M from DTCP

   Pipedrive closed an additional $10M Series C investment from new investor DTCP (Deutsche Telekom Capital Partners), completing the round at $60M and bringing total venture funding to date to $90M.

   tech.eu
5. Jun 14, 2018Funding

   Series C — $50M led by Insight Venture Partners

   Pipedrive raised a $50M Series C led by new investor Insight Venture Partners with existing investor Bessemer Venture Partners, plus Rembrandt Venture Partners and Atomico; sources close to the company put the valuation at over $300M, though the CEO declined to officially confirm a figure.

   techcrunch.com
6. Jan 18, 2017Funding

   Series B — $17M led by Atomico

   Pipedrive closed a $17M Series B led by Atomico, with participation from Bessemer Venture Partners and Rembrandt Venture Partners, bringing total funding to date to just over $30.4M.

   techcrunch.com
7. May 14, 2015Funding

   Series A — $9M led by Bessemer Venture Partners

   Pipedrive raised a $9M Series A led by Bessemer Venture Partners, with Paua Ventures and existing backers Rembrandt Venture Partners and AngelPad, bringing total funding to date to $13.4M.

   techcrunch.com
8. 2010Founded

   Founded in Tallinn, Estonia

   Pipedrive was founded in Tallinn, Estonia by Timo Rein, Urmas Purde, Ragnar Sass, Martin Henk and Martin Tajur, who built a visual sales-pipeline CRM after struggling to get value from existing CRM tools.

   pipedrive.com