ServiceNow

About ServiceNow

Financials

Dated, source-cited figures. Estimates are marked.

Products by ServiceNow

All products by ServiceNow reviewed by our AI panel of experts.

ServiceNowAI Productivity

Enterprise cloud platform for digital workflow automation and IT service management

Free8.1/10

How Our Review Panel Scores ServiceNow

Six independent reviewer personalities assessed ServiceNow's product on their own terms. They landed within 0.6 points of each other, an unusually strong consensus.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who ServiceNow competes with, and how they differ.

B

BMC Software

BMC's Helix ITSM platform is ServiceNow's most direct head-to-head rival in IT service management, competing especially for large enterprise mainframe and hybrid-infrastructure accounts where BMC's legacy footprint runs deep.

Atlassian8.1/10

Jira Service Management undercuts ServiceNow on price and targets dev-ops-centric IT teams already using Atlassian's Jira and Confluence, trading ServiceNow's broader workflow-automation scope for tighter software-team integration.

2 products reviewed on TopReviewed

I

Ivanti

Ivanti competes in IT service and unified endpoint management at a mid-market price point below ServiceNow's enterprise-tier licensing, appealing to organizations that want ITSM bundled with device and patch management.

Microsoft7.8/10

Microsoft's Power Platform and Dynamics 365 compete for workflow-automation and case-management budget inside organizations already standardized on Microsoft 365, offering lower-code tooling at a lower entry price than the Now Platform.

9 products reviewed on TopReviewed

Salesforce7.7/10

Salesforce Service Cloud and Salesforce Flow compete for customer-service and workflow-automation spend, coming at the market from a CRM-first product line versus ServiceNow's ITSM-first platform.

2 products reviewed on TopReviewed

Pegasystems7.6/10

Pega competes directly in enterprise case management and business-process automation, positioning its low-code BPM engine against the Now Platform for large, complex process-automation deployments.

1 product reviewed on TopReviewed

Company Timeline

Key milestones in ServiceNow's history, with sources.

1. December 2025Acquisition

   Acquires cybersecurity firm Armis for $7.75B

   ServiceNow acquired cyber-asset-intelligence firm Armis for $7.75B in cash and debt -- the largest acquisition in company history -- intensifying investor scrutiny of its balance sheet.

   en.wikipedia.org
2. Mar 10, 2025Acquisition

   Agrees to acquire Moveworks for $2.85B

   ServiceNow agreed to acquire enterprise AI-assistant and search company Moveworks for $2.85B to extend agentic AI capabilities to every employee; the deal closed December 15, 2025 at a final purchase price of roughly $2.4B.

   newsroom.servicenow.com
3. May 16, 2023Launch

   Unveils Now Assist generative AI portfolio at Knowledge 2023

   At its Knowledge 2023 conference, ServiceNow unveiled Now Assist and the Generative AI Controller across the Now Platform, and expanded its partnership with Microsoft to connect the platform to Azure OpenAI Service.

   newsroom.servicenow.com
4. Nov 30, 2020Acquisition

   Acquires AI research firm Element AI for ~$500M

   ServiceNow acquired Montreal-based AI research firm Element AI for roughly $500M, its fourth AI acquisition of 2020, establishing an AI Innovation Hub in Canada with Turing Award winner Yoshua Bengio joining as a technical advisor.

   newsroom.servicenow.com
5. Oct 22, 2019Milestone

   Bill McDermott, former SAP CEO, named President and CEO

   Former SAP CEO Bill McDermott was named ServiceNow's President and CEO, succeeding John Donahoe (who left to become Nike's CEO). The announcement drew an immediate stock drop despite McDermott's SAP track record.

   cnbc.com
6. Feb 27, 2017Milestone

   John Donahoe named President and CEO, succeeding Frank Slootman

   The board named former eBay CEO John Donahoe President and CEO, with Slootman stepping down from management to remain non-executive chairman. ServiceNow shares rose roughly 161% during Donahoe's tenure.

   sec.gov
7. Jun 29, 2012Milestone

   ServiceNow IPOs on the NYSE (ticker NOW) at $18/share

   ServiceNow priced its IPO at $18.00 per share on the NYSE under ticker NOW, an offering that (including the underwriters' over-allotment) totaled $241.2M gross, with roughly $169.7M net proceeds to the company; the market cap at IPO close was about $2.96B.

   servicenow.com
8. May 2011Milestone

   Frank Slootman becomes CEO, succeeding founder Fred Luddy

   Frank Slootman became ServiceNow's first non-founder CEO, serving as President and CEO since May 2011. He led the company through its 2012 IPO and to roughly $1.5B in annual revenue before departing to lead Snowflake.

   sec.gov
9. 2005Funding

   JMI Equity provides $2.5M in first outside funding

   JMI Equity invested $2.5 million, the company's first outside capital, allowing Luddy -- its sole employee until then -- to hire five additional staff members.

   en.wikipedia.org
10. 2004Founded

    Fred Luddy founds ServiceNow (as Glidesoft, Inc.)

    Fred Luddy founded the company -- initially as Glidesoft, Inc. -- two weeks before his 50th birthday, after losing his stake in prior employer Peregrine Systems to an accounting fraud. The vision was a simple, intuitive cloud platform for IT service management that could later expand into other departmental workflows.

    en.wikipedia.org