Tray.ai

Tray.ai is an integration and automation platform founded in 2012 and headquartered in San Francisco, California. The company was co-founded by Rich Waldron, who serves as CEO, along with Dominic Grail, Anthony Odell, and Scott Colenut. The platform targets operations, IT, and business teams seeking to automate workflows across cloud applications without extensive engineering resources.

Tray.ai's core product is a low-code workflow automation builder that connects APIs across hundreds of SaaS applications, including Salesforce, Slack, and HubSpot. The platform supports both simple point-to-point integrations and complex multi-step workflows. The company has positioned its product toward mid-market and enterprise customers, with use cases spanning revenue operations, marketing automation, and IT service management. Tray.ai has also introduced AI-assisted workflow building capabilities under its Merlin AI branding.

The company raised a $50 million Series C round in 2021, bringing its total disclosed funding to approximately $76 million. Investors include General Atlantic, Spark Capital, and Mosaic Ventures. As of available data, the company employs between 200 and 500 people. In 2023, Tray.ai rebranded from Tray.io to Tray.ai to reflect its increased focus on AI-assisted automation capabilities.