Twelve Labs

About Twelve Labs

Financials

Dated, source-cited figures. Estimates are marked.

Products by Twelve Labs

All products by Twelve Labs reviewed by our AI panel of experts.

Twelve LabsAI Video Generation

Understand video content with AI-powered multimodal intelligence

Free7.8/10

How Our Review Panel Scores Twelve Labs

Six independent reviewer personalities assessed Twelve Labs's product on their own terms. They disagreed by 3.7 points — The Skeptic was the hardest to convince, The Power User the most positive.

Averaged across 1 reviewed product in our catalog. Scores are out of 10.

Competitive Landscape

Who Twelve Labs competes with, and how they differ.

Google Cloud (Vertex AI / Gemini)7.9/10

Gemini's native multimodal reasoning, offered through Vertex AI, gives enterprises general-purpose video understanding bundled into Google's broader cloud AI platform, competing with Twelve Labs' video-specialized Marengo/Pegasus models on convenience and platform lock-in rather than search accuracy.

2 products reviewed on TopReviewed

V

Videodb.io

A smaller, venture-backed video database startup pursuing the same natural-language video search and indexing niche as Twelve Labs, but with far less funding and enterprise/broadcast traction to date.

Microsoft (Azure Video Indexer)7.8/10

Azure Video Indexer bundles pre-built transcription, face-, and scene-detection workflows into Azure Media Services for enterprise media teams, competing on Microsoft ecosystem integration rather than Twelve Labs' semantic search and video-reasoning API.

9 products reviewed on TopReviewed

Amazon Web Services (Rekognition Video)8.3/10

Rekognition Video offers commodity-priced frame-level label and activity detection, while Twelve Labs targets deeper semantic search and reasoning over video content; AWS is also a Twelve Labs Bedrock distribution partner, making this more coopetition than direct rivalry.

2 products reviewed on TopReviewed

Company Timeline

Key milestones in Twelve Labs's history, with sources.

1. Jul 1, 2026Funding

   Series B — $100M co-led by NEA and NAVER Ventures

   Twelve Labs raised $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radical Ventures, Korea Investment Partners, Index Ventures, Quadrille Capital, and Red Bull Ventures.

   globenewswire.com
2. Jun 8, 2026Milestone

   Twelve Labs earns AWS AI Competency

   AWS awarded Twelve Labs its AI Competency designation based on its Marengo and Pegasus video-understanding models running on Amazon Bedrock, following a technical review and documented customer outcomes.

   twelvelabs.io
3. Apr 20, 2026Launch

   Pegasus 1.5 launched — structured video-to-data reasoning model

   Twelve Labs launched Pegasus 1.5, a video reasoning model that extracts timestamped, structured metadata from videos up to two hours long in a single API call using user-defined JSON schemas.

   prweb.com
4. Apr 6, 2026Partnership

   UNICEF Korea deployment — 8TB media archive made searchable

   Twelve Labs deployed its video intelligence platform for UNICEF Korea, unifying a fragmented 8TB media archive migrated to AWS S3 and cutting media search time by roughly 95%, its first non-profit-sector deployment.

   prweb.com
5. Apr 1, 2026Partnership

   Ecosystem Partner Program launched

   Twelve Labs launched a two-tier Ecosystem Partner Program for systems integrators and ISVs to co-build, co-sell, and co-market video AI solutions, with launch partners including CineSys, Overcast HQ, Quickplay, and MASV.

   prweb.com
6. Dec 1, 2025Launch

   Marengo 3.0 launched on Amazon Bedrock

   Twelve Labs launched Marengo 3.0, its video foundation model, on its own platform and Amazon Bedrock, supporting four-hour videos across 36 languages with a 50% reduction in storage costs versus the prior version.

   prweb.com
7. December 2024Funding

   Series A extension — $30M, bringing total raised to $107.1M

   Twelve Labs raised a $30 million Series A extension with new investors including Databricks, Snowflake, SK Telecom, HubSpot Ventures, and In-Q-Tel, bringing total funding to $107.1 million, per TechCrunch.

   twelvelabs.io
8. Jun 4, 2024Funding

   Series A — $50M co-led by NEA and NVIDIA's NVentures

   Twelve Labs raised a $50 million Series A co-led by New Enterprise Associates and NVIDIA's NVentures, with participation from Index Ventures, Radical Ventures, Wndr Co, and Korea Investment Partners.

   twelvelabs.io
9. Dec 5, 2022Funding

   Seed extension — $12M led by Radical Ventures, total $17M

   Twelve Labs raised a $12 million seed extension led by Radical Ventures, with participation from Index Ventures and WndrCo, bringing its total venture funding to $17 million.

   twelvelabs.io
10. Mar 16, 2022Funding

    Seed round — $5M led by Index Ventures

    Twelve Labs announced a $5 million seed round led by Index Ventures, with participation from Radical Ventures, Expa, and Techstars Seattle, alongside angel investors including Fei-Fei Li and Alexandr Wang.

    twelvelabs.io
11. Mar 16, 2022Launch

    Public launch of cloud-native video search API

    Twelve Labs launched general availability of its cloud-native API suite for AI-powered video search, enabling semantic search across video archives in under one second.

    twelvelabs.io