Visual collaboration platform for teams to brainstorm, plan, and create together
Miro is an online visual collaboration platform for creating interactive whiteboards and diagrams.
AI Panel Score
6 AI reviews
Reviewed
AI Editor ApprovedApproved and published by our AI Editor-in-Chief after full panel analysis.Miro is a cloud-based visual collaboration platform that enables teams to work together on an infinite digital whiteboard. The platform allows users to create, edit, and share visual content including flowcharts, mind maps, user journey maps, wireframes, and brainstorming boards in real-time.
The platform serves design teams, product managers, consultants, educators, and remote teams who need to collaborate visually. Miro offers an extensive template library covering use cases like agile workflows, design thinking sessions, strategic planning, and project management. Users can add sticky notes, shapes, images, and freehand drawings to their boards.
Key capabilities include real-time collaboration with unlimited participants, video conferencing integration, presentation mode, and commenting systems. Miro integrates with popular tools like Slack, Microsoft Teams, Jira, and Figma. The platform supports both synchronous and asynchronous collaboration, allowing team members to contribute from different time zones.
Miro competes in the visual collaboration space alongside tools like Figma, Lucidchart, and Conceptboard. The platform has gained significant adoption among remote and hybrid teams, particularly following increased demand for digital collaboration tools. Miro serves over 50 million users across various industries and team sizes.
Collaborative AI workflows that help teams move from brainstorm to breakthrough faster within the canvas.
Automates key processes and ensures workflows are scalable, repeatable, and efficient across teams.
Includes Kanban boards, roadmapping, and sprint planning tools to support agile product development workflows.
Diagramming tool for creating flowcharts, org charts, process maps, and other visual diagrams on the canvas.
Structured document creation tool within the canvas supporting templates like Product Brief, Research Synthesis, and Meeting Notes.
An infinite, multiplayer canvas that empowers teamwork and visual collaboration in real time.
Visual mind mapping tool for brainstorming and organizing ideas directly on the canvas.
Presentation slide format integrated into the canvas for sharing structured visual content.
Tabular data format available within the canvas for organizing and structuring information.
Library of 6,000+ templates to help teams get started fast on projects like retrospectives, roadmaps, and more.
Connects with 250+ apps so teams stay aligned and productive in one scalable, secure workspace.
Enterprise-grade security and scalability controls for secure collaboration at scale.
For teams discovering visual collaboration
Unlimited and private boards with essential collaboration features (billed annually)
AI collaboration with advanced features and security (billed annually)
Organization-wide governance, security, and dedicated support (30+ members)
Fifteen years in, Miro is still founder-led and still the default visual collaboration buy for a hybrid org.
“Andrey Khusid still runs Miro 15 years after RealtimeBoard, and the $400M Series C at $17.5B in January 2022 settled vendor viability. The harder question is whether Miro AI extends the moat against FigJam and Mural before the next renewal cycle.”
Andrey Khusid is still CEO 15 years in. That's the first thing on a vendor diligence call for a 2011-era SaaS, and it's the easy box to check here. The rebrand from RealtimeBoard to Miro in 2019 was real, not cosmetic.
Miro AI and Talktrack do real work on the canvas, and async video on top of multiplayer whiteboarding isn't something Mural or FigJam ship cleanly. Microsoft Teams Whiteboard isn't close. The $400M Series C at $17.5B in January 2022 — ICONIQ Growth and Accel — set a bar they still have to grow into.
But October 2024's 18% cut (about 275 people) was the second round in 20 months, and the docs indicate Business at $20/seat is where AI Workflows and SSO actually unlock. Pilot one product team for 90 days on Business. Don't standardize the org until the AI credit math holds against your Figma and Notion spend.
Clear category leader against Mural, FigJam, Lucidspark, and Microsoft Teams Whiteboard in the multiplayer-canvas segment.
Board-friendly choice with 50M+ users — peers already use it, so adoption needs no defense.
6,000+ templates and 250+ integrations make week-one adoption realistic without heavy enablement.
Visual collaboration is a recognized hybrid-work buy, and Miro AI plus Blueprints push beyond the whiteboard category.
Founder-led since 2011, $476M raised through Series C, but two layoff rounds in 20 months signal margin discipline.
Hybrid product teams who run regular workshops and retros.
Solo users who only need a one-off flowchart.
Miro's moat is distribution depth — 6,000 templates, 250+ integrations, Fortune-100 ubiquity — not the new AI layer.
“The Innovation Workspace and Sidekicks make Miro a real AI collaboration platform, not just a whiteboard, and the 6,000-template library plus 250+ integrations keep switching costs high. The catch is competitive pressure from Confluence Whiteboards inside Jira and FigJam adjacent to design — neither replaces Miro yet, but both narrow the moat.”
6,000 templates and 99% of the Fortune 100 isn't a feature list — it's a network. For a VP of Design Ops standardizing facilitation across 30 chapters, that ubiquity is the moat. Miro's Innovation Workspace, launched October 2024, was the platform's biggest reframe since 2012.
The AI layer earns its keep. Sidekicks read sticky-note clustering on the canvas and propose next steps, Flows automate multi-step processes, and Smart Mining surfaces decision logic embedded in wireframes. Business sits at $20 per member with 50 AI credits monthly; SCIM and regional data hosting move to Enterprise.
The strategic pressure is real. Atlassian Confluence Whiteboards ships inside the Jira footprint, FigJam owns the design-adjacent crowd, and Microsoft Whiteboard rides M365 distribution. Miro's defense is workflow depth — Apps & Integrations covers 250+ tools — but the catch is that depth assumes your org keeps standardizing visual work as a discipline, not a fad.
Visual-collab leader with $17.5B 2022 valuation, now defending three flanks at once.
6,000+ templates and facilitation tools match how distributed senior ops leaders actually run workshops.
250+ apps including Jira, Azure DevOps, Asana, Slack, and Figma keep Miro inside the work graph.
Network ubiquity protects the seat, but the AI canvas race against FigJam and Mural is open.
Innovation Workspace plus Sidekicks and Flows is a real platform reframe, not a feature drop.
Design ops leaders who standardize facilitation across distributed teams.
Solo creators who need only basic whiteboard sketching.
Starter at $8 lands the procurement sweet spot, but Business at $20 has to outwork Mural and FigJam.
“Miro Business sits at $20/user/month annual, above Mural at $17.99 and well above FigJam at $5/editor. Starter at $8 is where most teams should land, with SSO gated behind Business as the standard tax.”
Miro Business runs $20/user/month annual, $25 monthly. Mural Business sits at $17.99. FigJam undercuts both at $5/editor. The premium has to earn itself on the Intelligent Canvas and the 6,000+ template library, not the meter.
Starter at $8 is the procurement sweet spot — unlimited boards, 25 Miro AI credits/member, Brand Center. Free caps at 3 editable boards, which forces the upgrade fast. SSO sits on Business, not Starter. The SSO-tax gate is here, but at least it's named on the pricing page.
Enterprise floors at 30 seats with custom pricing — call it $25K+/year before AI Workflows and Insights, both paid add-ons. Miro raised $400M Series C in January 2022 at $17.5B, co-led by ICONIQ Growth and Accel. Vendor risk is low. Watch the auto-renewal window and the AI credit overage rate.
No sales call needed below Enterprise and SSO included on Business, which clears most procurement gates without negotiation.
Starter and Business discounts require annual billing; Enterprise floors at 30 seats with no published exit terms.
Full Free, Starter, Business tiers visible with per-seat math; only Enterprise sits behind a sales call.
6,000+ templates and Blueprints automation give measurable workflow savings; Miro AI credit value is harder to model.
Business at $20/seat carries a premium over Mural at $17.99, plus paid add-ons like AI Workflows and Insights at Enterprise.
Hybrid teams who collaborate on visual planning daily.
Solo users who need only occasional whiteboarding.
Talktrack plus Timer-Voting facilitation tools make Miro the workshop default, but $20-per-editor Business pricing scales fast.
“Miro's Talktrack async video, Frame-anchored facilitation pack, and 6,000-template library make it the default board for workshops and retrospectives. The catch is Business-tier pricing at $20 per editor and Jira plus Asana integrations gated behind that tier.”
Sticky-note clustering with thirty participants is where most whiteboards crack. Miro's Mind Map and the Frame-anchored facilitation pack — Timer, Voting, Estimation — handle a sixty-person retrospective without the board going jelly. 6,000+ templates means workshops start with a frame you don't rebuild Monday morning.
Talktrack is the feature competitors haven't matched. Recording a board walkthrough that plays back in-place — viewers pan and zoom inside the recording — beats Loom-then-paste-the-link for async handoffs. Miro Assist handles summarization and sticky clustering, but for content synthesis on the canvas, FigJam's AI sits closer to where teams want this.
The catch is Business-tier pricing. $20/month per editor adds up for a forty-person product org, and Jira plus Asana integrations sit behind that tier. Mural lands closer on price for facilitation-only teams. Smart Drawing cleans handwritten shapes into diagrams — useful when an iPad sketch needs to ship.
Frame anchors plus Timer and Voting keep large workshops manageable past the demo glow.
Miro Academy and the Help Center read practitioner-written, with community templates filling gaps.
Board performance with 1000+ shapes degrades, and key integrations sit behind the Business tier.
Miro Developer Platform plus Blueprints automation reward power users building custom workflows.
250+ integrations including Jira, Asana, Slack, Microsoft Teams, Zoom, and Figma cover most product stacks.
Facilitators who run distributed workshops weekly.
Solo users who need basic diagramming only.
Miro rewards teams who treat the canvas as a system, not a Friday whiteboard substitute.
“Miro is the default visual collaboration canvas at the size where 'visual collaboration' becomes a job. The catch is the performance cliff once a board crosses a few thousand objects, where the infinite canvas stops feeling infinite.”
Miro's hard ceiling is 100,000 objects per board, but community threads tell a different story — boards get sluggish well past 5,000 objects, which is the number Miro's own performance guidance points at.
Where it pulls ahead is the surface around the canvas. Talktrack records walkthroughs that play back on the board itself, not as a separate Loom link. The Developer Platform ships a Web SDK plus REST API with webhooks, so teams can sync Jira tickets onto stickies or push events to Slack. FigJam is faster for quick design jams but doesn't come close to Miro's 6,000 templates or 250+ integrations.
Miro Free caps at three boards and 10 AI credits per team per month, so any serious team is on $8 Starter within a week — and Mind Map auto-layout, Smart Frames, and Miro AI aren't always discoverable until someone shows you they exist.
Templates, frames, and stickies all feel sweated — micro-copy and empty states hold up.
Approachable on day one; Smart Frames, Mind Map auto-layout, and the Developer Platform reward month three.
iOS and Android apps support viewing and light editing, but real authoring stays on desktop.
6,000+ templates lower the blank-canvas problem, but deep features like Talktrack take a nudge to find.
Autosave and multiplayer are solid until the 5,000-object performance cliff bites.
Cross-functional teams who plan and design visually together.
Solo users who need a quick whiteboard for one-off notes.
$17.5B unicorn cut 18% of staff in October 2024 — moat against FigJam is segment, not depth.
“Miro raised $400M at a $17.5B valuation in January 2022, then cut 18% of headcount in October 2024 as FigJam squeezed pricing from below. The whiteboard category is real, the competitive moat is thinner than the valuation suggests.”
The relocation tells you something. Founded 2011 in Perm as RealtimeBoard, Miro now headquarters in Amsterdam and San Francisco — Andrey Khusid and Oleg Shardin built distance from the Russian origin before it became existential. The Series C closed at $17.5B in January 2022 with ICONIQ, Accel, and Atlassian leading.
Intelligent Canvas is the real product. 6,000+ templates, 250+ integrations, 90 million users by 2025. Starter is $8/seat, Business $20/seat with SSO plus Jira and Azure DevOps. But FigJam sits at $5/seat for teams already inside Figma, and Microsoft Teams Whiteboard ships bundled with E3.
October 2024, 275 people gone — 18% of headcount. Khusid's note cited 'too many layers.' Translation: the $17.5B mark needs growth Miro hasn't shown. Enterprise Guard and Blueprints hold the workshop floor. Moat against Figma is segment fit, not depth.
FigJam undercuts at $5/seat from below and Microsoft Teams Whiteboard bundles from above, squeezing the segment.
Boards export to image and PDF, but workshop assets and custom templates are sticky once accumulated.
Still shipping Miro AI and Blueprints, but the $17.5B mark from January 2022 needs growth the layoffs suggest hasn't arrived.
90M-user claim and 6,000+ template count match what the product actually ships.
Survived 12+ years in the category, but the October 2024 layoff of 275 fits the post-2022 valuation-correction pattern.
Cross-functional teams who run structured workshops on a shared canvas.
Design-led teams who already live inside Figma.
Common questions answered by our AI research team
The Free plan includes 10 Miro AI credits per month per team, the Starter plan includes 25 Miro AI credits per month per member, and the Business plan includes 50 Miro AI credits per month per member. Enterprise plans have custom AI credit amounts with admin control.
The Business plan includes both Jira and Azure DevOps integrations. According to the pricing page, Business includes 'Core, plus Jira and Azure DevOps' integrations, while Azure DevOps is not exclusive to Enterprise.
SSO is not available on the Starter plan. Single Sign-On (SSO) is listed as a Business plan feature, meaning you need to upgrade to Business or higher to access it.
Visitors and Guests have different plan availability. Visitors are supported on Starter, Business, and Enterprise plans, while Guests are only available on Business and Enterprise plans. The Free plan does not support either role.
The Free plan includes one workspace with 3 editable boards. You can get unlimited boards on the Starter plan, which is billed at $8/month per member annually or $10/month if billed monthly — so unlimited boards are available without an annual commitment by choosing the monthly billing option.
Company
MiroFounded
2011Pricing
From $8/moFree Trial
AvailableFree Plan
AvailableMiro is an Amsterdam-based visual collaboration platform used by product and design teams for whiteboarding, diagramming, and async collaboration.
