11x AI Inc.
Headquarters
San Francisco, CAFounded
2022CEO / Founder
Prabhav JainEmployees
51-200Funding
Series B — $76MProducts
1 product listedAvg. AI Score
7.7/10Website
11x.ai/
Profile updated
About 11x AI Inc.
11x is a software company that develops autonomous AI "digital workers" for sales and go-to-market teams. It was founded in 2022 by Hasan Sukkar, a former McKinsey consultant, and originally operated out of London before relocating to San Francisco in 2024. The company took part in Y Combinator's Summer 2023 batch.
11x's flagship product, Alice, is an AI sales development representative that identifies prospects, researches accounts, and runs personalized outreach across email, LinkedIn, and other channels to book meetings. In late 2024 the company added Julian (earlier branded Jordan), an AI phone and chat agent that handles inbound and outbound voice conversations in more than 30 languages. 11x positions the products as a replacement for traditional sales tooling and human SDR headcount, competing in the crowded AI SDR market against rivals such as Artisan and Relevance AI.
11x raised a $2 million pre-seed round led by Project A in 2023, a $24 million Series A led by Benchmark in September 2024, and a $50 million Series B led by Andreessen Horowitz shortly after, bringing total funding to roughly $76 million at a reported valuation near $350 million. The company employs around 80 people. In March 2025, TechCrunch reported that 11x had displayed logos of firms that were not paying customers; two months later founder Hasan Sukkar stepped down as chief executive and became non-executive chairman, with chief technology officer Prabhav Jain, a former Brex executive, taking over as CEO.
Specialties
Financials
Dated, source-cited figures. Estimates are marked.
Products by 11x AI Inc.
All products by 11x AI Inc. reviewed by our AI panel of experts.
How Our Review Panel Scores 11x AI Inc.
Six independent reviewer personalities assessed 11x AI Inc.'s product on their own terms. They disagreed by 1.0 points — The Skeptic was the hardest to convince, The Domain Strategist the most positive.
Averaged across 1 reviewed product in our catalog. Scores are out of 10.
Competitive Landscape
Who 11x AI Inc. competes with, and how they differ.
11x's closest direct peer: Artisan's "Ava" is also a fully autonomous outbound AI SDR pitched to replace human reps, at similar funding scale, and drew its own public backlash over a "Stop Hiring Humans" billboard campaign.
Piper is a single-agent product scoped to inbound website chat, email and meeting-booking, versus 11x's multi-agent suite (Alice for outbound, Julian for inbound voice) — direct overlap specifically on the inbound qualification job Julian targets.
1 product reviewed on TopReviewed
Apollo leads with a large B2B contact database and engagement sequencing, layering on AI outbound features, and competes on breadth plus a self-serve price point rather than 11x's fully autonomous, higher-touch agent model.
1 product reviewed on TopReviewed
An established sales engagement incumbent (cadences, coaching, forecasting) adding AI copilot features for human reps — competes for the same outbound-automation budget with an assist-the-rep approach rather than 11x's replace-the-rep pitch.
1 product reviewed on TopReviewedCompany Timeline
Key milestones in 11x AI Inc.'s history, with sources.
- Milestone
Founder Hasan Sukkar steps down as CEO, hands role to CTO Prabhav Jain
Sukkar became Non-Executive Chairman; 11x said the move reflects its shift "from a single product, single use-case company to a platform." Announced weeks after the TechCrunch customer-claims investigation.
techcrunch.com - Milestone
TechCrunch investigation: 11x accused of overstating customers and revenue
Nearly two dozen sources told TechCrunch 11x displayed unauthorized customer logos (ZoomInfo, Airtable) after brief trials, and that ~$10M in "contracted ARR" included trial cohorts with break clauses; a former employee said the company was "losing 70-80% of customers that came through the door."
techcrunch.com - Funding
Series B — $50M led by Andreessen Horowitz
The round valued 11x at roughly $350M (about 35x its ~$10M ARR), per multiple sources; a16z did not respond to TechCrunch's request for comment on the report.
techcrunch.com - Funding
Series A — $24M led by Benchmark
Benchmark general partner Sarah Tavel led the round and joined the board; 20VC, Project A, Lux Capital and SV Angel also participated. Announced alongside 11x's relocation of its headquarters from London to San Francisco.
techcrunch.com - Funding
Pre-seed — $2M led by Project A Ventures
Announced alongside the launch of Alice, its first AI sales development representative; No Label Ventures, Tiny Ventures and angel investors also participated.
techcrunch.com - Founded
11x founded in London by Hasan Sukkar
Founded as 11xAI to build autonomous "digital worker" software for go-to-market teams, starting with the Alice AI SDR product.
techcrunch.com
Explore AI Software Reviews
Browse multi-perspective AI panel reviews across hundreds of AI tools, agents, and platforms. Find the right software with insights from CTO, Developer, Marketer, Finance, and User perspectives.